Gross-Out Food Wars Whether these offerings are appetizing to consumers, a market opportunity does not a brand success make.
It’s a Phone. It’s a Tablet. It’s a Tweener! “Tweener" technology has come and gone before, but up until now the concept hasn’t been able to successfully embody consumer’s increased technology expectations and increased technology offerings in a one-size-fits-all device.
Moms Win Out Over the Economy Good news for Mom. Jewelry gifts showed the most improvement as more than nine of 10 consumers (93 percent) plan to celebrate Mother's Day, with total spending estimated to reach $15 billion, according to the annual Brand Keys Mother's Day survey.
Are You Really A 'Brand'? A New Brand Continuum for the 21st Century Today everybody from clothing designers to celebrities claims to be a "brand." Seems it's the latest cool thing. Announcements of new "brands" fill time on shows like Access Hollywood and Entertainment Tonight, but ultimately the products and services must face the realities of the marketplace...