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Original articles from Jake McKee.
 
How to Moderate Social Engagement
Here are nine methods that you should be applying as you develop any community. The question isn’t which one of these methods to apply, the question is in what ratio do you apply each.

How to Partner With Your Legal Department to Avoid Risk
For anyone who has developed community programs as part of a medium to large corporation, two words can send shivers down one's spine: legal department. In today’s business culture, the internal legal department has taken on a powerful role, and many marketing and community-building employees find themselves at odds with legal. Think about the purpose of an internal legal department -- their job is to reduce risk to zero.

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