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Original articles from Dr. Bob Deutsch.
 
How to Rebuild Corporate Trust
People (customers, consumers, shareholders, and voters) are emotional animals, and emotion always trumps numbers.

Fundamental Gender Differences and Their Impact on Marketing
You cannot market to men the same way you market to women. It's not a simple transformation of changing colors, fonts, or packaging.

What Brand Strategists Can Learn From Celebrities
We live in a performance-based culture where celebrities are our kings and queens. It can be instructive for marketers to understand the dynamics of mind that cause us to idolize and occasionally turn away abruptly from those we once extolled.

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