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Original articles from Nancy Bistritz.
 
Which Department Should Run Your Social Media Campaign?
The reality is that in 2010, public relations departments are actually the ones pulling the strings when it comes to social media budgets and strategies.

Social Media: The Link Between Advertising and Public Relations
With the advent of social media and the blossoming of digital public relations, the line between advertising and public relations is not as clear as it once was.

Social Media: Easy as Driving a Car
The rules of engagement have changed, and the majority of marketers are still trying to figure out the best way to connect with consumers. It’s a new environment where lead time is now real time, and the moment you have one new trend or technology mastered, another comes blazing. If you’re like me, sometimes a visual and a life comparison can simplify a complicated task. As I sat here thinking about what I would write and how it could relay to emerging media and digital public relations, I couldn’t help but think about learning to drive.

Can Catching the Eye of Just One Maven Affect Your Bottom Line?
Many organizations are still in the embryonic stage of social media -- the listening stage, the “getting-your-feet-wet” stage -- where you are still listening to your consumers and clients and what they have to say to their “friends” on Facebook and “followers” on Twitter. My hope is this listening will give way to some organizations going back to the drawing board -- either to improve a product or better their service.

And Now, A Word From Our Sponsor
Marketers are immune because many of them just can’t quite figure out the difference between appropriate and effective and consumers have become immune because we simply can’t see, hear, or take in all of it all of it anymore.

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