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Original articles from Bart Cleveland.
Five Things to do Before Graduation to Get a Job in Advertising
Four years can go by quickly. If you're walking with your class this spring, here are five things you can do now to kick start your search for the perfect advertising job.

Imagine a Relevant Creative Career
Many years ago I heard Sir George Martin speak at an advertising conference and he related the events in making Sergeant Pepper's.

Grads: Summer Do's and Don'ts To Land Your Dream Job
You’ve graduated, and now you can unwind and take a much-deserved rest. If your degree is in accounting, go for it. For those who want a career in advertising, you’re making an error that will take years to overcome.

Inject Some Creativity Into Your Boring Job
Most people who go to school to be in a creative career in advertising, end up doing something on the opposite end of the spectrum.

Want to Improve Your Career? Know What You Don't Want
If you’re like most people, your career isn’t where you want it to be. The number one reason people leave a job is a lack of growth and opportunity. If you’re feeling despondent about your career, lack of growth probably tops the reason list for why. Before you decide to bail on your present job, construct a plan for going forward that improves your situation.

Start on the Wrong Path and Stay There
Is your career path a downward spiral? Why do most careers start and stay on the wrong path? It’s simple when you think about it.

It's Not What You Do But How You Do It That Gets the Job
Many that attempt to find a career in advertising know little of the complexities of getting into the best companies. A great portfolio of work is essential, but it isn’t enough to land the job. Here are a few skills to develop to make sure you are in the top tier of job candidates.

Mediocre Career? Maybe It’s On Autopilot
The economy is going through some difficult times. Advertising is leading the way when it comes to dissatisfaction. I look at it like A Tale of Two Cities. It may be the worst of times, but it is also the best of times. Technology has given us a large palette to use to create. Don’t believe the naysayer. You can still have a great career. Knowing some facts can help you properly manage your journey and have the career you’re meant to have.

Dear Applicant, It's Time to Up Your Game
If you’re one of the tens of thousands of who have lost your job in the last two years, there is one piece of advice I would like to offer: Get in the game. Here are a few reminders on how to market to a potential employer.


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