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Original articles from Amy Howell.
 
Social Media Tides - Getting Swept Away or Swimming with the Currents?
It’s important to remember that while the waves of social media are crashing all around us, businesses are in the game to make money, and, if social media channels help a business make money and/or secure brand integrity and loyalty, they will embrace it, nurture it, expand and invest in it.

Why I Love Twitter: Timing, Relevance and Immediacy
I have tried to embrace the social media revolution with open arms (and mind) and in doing so, I have met some really cool, great people out there and I know without a doubt, which would have never happened “pre-Twitter.”

Tips for Job Seekers in the PR & Marketing Field
While it is unfortunate that many companies have opted to lay off marketing and public relations professionals, I believe the other side of that coin points to a healthy re-shuffling of resources and creation of new, re-defined career opportunities for many.

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