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Original articles from Mansi Trivedi.
 
The Advertising Industry Can Learn from Bollywood
Over the last ninety-five years, Bollywood has evolved with different eras that introduced new technology, genres and new methods of storytelling. Bollywood has always embraced change with its colorful arms and bright milieus.

Experiencetising
I am not going to hesitate to declare that, soon, advertising will be a bad word. Soon, social media will become an overused, meaningless term. We, as marketers, must take the necessary steps to define what’s next and bring it closer to today.

Digital Leaps and Bounds
Media is ubiquitous, fragmented and complex. But, there is still an elephant in the room that we are failing to acknowledge. That elephant can be aliased as the long tail of media, or the basic fact that media can be created, by them or by you.

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