Facebook 'Likes' New Strategic Marketing A minor change was made on a Web site, and a tremor was sent through the brand marketing collective. The Web site was Facebook, and the change was the wording around a user’s interaction with a brand. Instead of committing to being a "fan," now a user can just state he or she "likes" the brand -- a small change with big implications.
Google Buzz: A New Way to Share Google recently rolled out a new feature in Gmail called Google Buzz, and a crowd of people now have a new way to share updates, photos, video, and more. The goal of Buzz seems to be to create a system that is as compelling and easy to use as Facebook.
Flash & Flex Those Web Analytics Muscles! On the web it is possible to make a lot of decisions based on the data collected by web analytics tools such as Omniture. It’s a lot more likely that your decisions are going to be correct if they are based on web analytics or the broader business intelligence.
Seeding Viral Video Seeding your viral video can mean the difference between heartening-success-plus-bragging-rights and dismal-don’t-wanna-talk-about-it results.