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Original articles from Tom Lynch.
 
Your Marketing Is Broken. And That Is Good.
“I know half of my marketing is wasted, I just don’t know which half” was the famous quote from all those years ago. If only it were as easy to make such a claim over a three martini lunch, and still go on to hold your CMO job for 15-20 years. Fast forward a few decades, and if anything, the situation has gotten worse.

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