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Original articles from Avi Dan.
 
Rights and Wrongs in Pitching New Business
As predicted, 2009 was not a year in which many reviews took place. 2010 is likely to be different. Now is a good time for a quick refresher course in the "do’s" and "don’ts" of pitching.

How To Win More New Business In a Tough Environment
It has been said that fairly or unfairly new business prowess is the way the market assesses ad agencies. You win and you are a star even if you’re not. You lose and you are judged harshly even if you shouldn’t be. But today, winning new business is more than just managing an agency’s perception.

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