Rights and Wrongs in Pitching New Business As predicted, 2009 was not a year in which many reviews took place. 2010 is likely to be different. Now is a good time for a quick refresher course in the "do’s" and "don’ts" of pitching.
How To Win More New Business In a Tough Environment It has been said that fairly or unfairly new business prowess is the way the market assesses ad agencies. You win and you are a star even if you’re not. You lose and you are judged harshly even if you shouldn’t be. But today, winning new business is more than just managing an agency’s perception.