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Original articles from John Follis.
 
Is $3M for a Super Bowl Spot Worth It?
From a marketing and business standpoint: in a world that’s all about apps, tweets, and analytics, the answer to the three-million-dollar question may come down to something as old as time—creativity.

Pause for the Cause
Ad professionals are some of the most skilled communicators in the world. If you can spare the time, why not pick a cause you care about and help make the world a little better?

How to Get Customers in this El Crappo Economy
You probably won’t find “el crappo” in Webster’s, but it does describe the current state of economic affairs. I run a creatively-driven, advertising and marketing consultancy geared toward small businesses...

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