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Original articles from Michael Zipursky.
 
Guy Kawasaki Says It’s Okay To Be Crappy
During our upbringings and through the media many of us we're led to believe that the 'best' is always the most successful. The best print ad, website or online campaign will generate the highest results, right? Not necessarily.

What if Google Died?
What would you do if Google turned off their servers, packed up their bags and went on a long vacation? How would that impact your business?

Marketing Sin Made by Many, and How to Avoid it
There is no denying that the growth and popularity of email marketing has been stunning. By 2010, Jupiter Research estimates that spending on this media will reach $1.1 Billion.

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