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Original articles from Alan Wolk.
 
Advertising After The Real Digital Revolution
This week we will be featuring some of the most popular articles from throughout 2009. Happy Holidays to all.

I’ve written quite a bit about the effects of The Real Digital Revolution, that transition of the consumer decision cycle from Ad -> Purchase into Ad -> Google -> Purchase and how it permanently altered the role of advertising in our society. But that doesn’t mean advertising is going away. Just that it promises to look and feel very different.


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