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Original articles from Greg Thomas.
 
Reinventing the Media Agency
I’ve done a lot of conceptual work lately about innovation and creative work processes within the media agency. It brings to mind a distinction Aristotle made which seems to be forgotten. He divided the world into two parts:

The Lure of Everywhere Else
In the ad world, there’s Boston. Minneapolis. San Francisco. And then there’s Everywhere Else. The first three (and you might argue that Richmond, New York and others deserve to be on that list) seem to be charmed...

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