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Original articles from Jim Astrachan.
 
He’s Been in Starkfield Too Many Winters
A friend of mine runs an advertising agency with offices in New Jersey and NYC. He has about 60 employees and is involved in every decision of consequence...recently, we met at his Manhattan office...

Good Fences Make Good Neighbors
It won’t come as much of a surprise to anyone long involved in the advertising industry – client or agency – that the game has really changed. Once, ad agencies were their clients’ marketing partners...

How to Create Advertising Without Creating Lawsuits
Over twenty-five years of representing agencies and advertisers I’ve seen different clients suffer from the same recurring mistakes that could have been easily avoided.

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