|Original articles from Jerry Work.|
|Link Warfare: A High-Level View of Running a Linking Campaign|
What you need is a strategy for generating links from many different locations that contain your target keywords in the link text.
|Expand Your Search Engine Visibility for Free |
The rise of Bing has created more opportunity for advertisers and/or marketers and better information for search consumers. One recent innovation to arise is the mixing of retail product data feeds into organic search results.
|Promoting Your Business Online with Flex Widgets|
Interactive widgets are a great way to keep your company name and brand in front of potential customers/clients or referral sources. It seems like something that would be very complicated and require a heavy dose of programming. But in reality...
|A Cool Little Trick that Merges SEO and Social Media|
I almost don’t want to reveal this strategy because I like it so much. But I’m not too worried about it being overused because first off, it requires a little bit of work, and second, most people are going to be too lazy to use this strategy anyway.
|Three Incontrovertible Tenets of Twitter Marketing|
The rate of product development on the Internet is staggering. This creates a dilemma for the business person wanting to use the Internet as a marketing platform. There are so many options…so many ways to go about it…how does one know what to do?
|How to Create Your Personal Twitter Management System|
To say Twitter is hot would be an understatement. It has exploded, and to "tweet" has already become a part of our vernacular, just like to "google" something did a few years back.
|Search Engine Reputation Management: How Many Web Pages Does it Take?|
How many web pages? How many web pages does it take for you to defend your reputation? Immediately you’re thinking…what the heck is this guy talking about?
|Everything Has a Return on Investment|
I use the term “return on investment” a lot. The term is widely used as a financial measure. But return on investment is a concept that has much greater significance beyond measuring the performance of financial transactions. Everything you do is an investment...
|Begin with the End: The Key to Successful Web Site Design and Promotion|
When it comes to building their web site, companies spend a lot of time thinking about what the site should look like, but far too little time thinking about what they want the site to do for them.
|Content Sequencing: How to Distribute Your Articles for Maximum Impact|
Being aggressive in creating and distributing content is a search engine marketing strategy that I advocate heavily. It works. But the effect of distributing content can be multiplied by distributing content in the correct sequence.
|Gain an Edge on Your Competition with Your Own Information Hub|
Building and managing your own information hub can give you a real advantage over your competition. So what do I mean by “information hub”? I mean an informational site that provides...
|Nine Tips to Make Sure Your Paid Search Marketing Costs You as Much as Possible|
I don’t know if you’ve heard, people, but we are in a recession. Unemployment is on the rise…profits are on the decline…and everybody is going to have to do their part – do their part to preserve the profitability of Google and every other online advertising company.
|The Great Search Engine Marketing Scam|
I am a professional search engine marketer. As such, I make it my job to investigate new tools and technologies that relate to the business of driving traffic to web sites via search engines.
|How to Use Squidoo to Drive Traffic to Your Web Site|
I’ve been investigating Squidoo lately, especially in terms of using it as a marketing/promotional device. Squidoo is an interesting concept – sort-of a cross between an online encyclopedia and a social...
|Fun with Pay per Click Math – How Much Can You Afford to Pay?|
As professional search engine marketers, we have clients asking us to generate X sales per day or per month while spending Y dollars.