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Original articles from Danny Flamberg.
 
5 Mobile Marketing Baby Steps
Surprisingly, more brands than you think have yet to get into mobile media or advertising. The prudent forward-looking professionally paranoid marketer will get started and get smarter about mobile media and marketing now.

PURE: The Formula for Customer Engagement
Genuine consumer engagement is the Holy Grail for marketers. We are continually groping for the secret formula for using content to build bonds between brands and consumers that ensure repeat business, referrals, loyalty and advocacy.

Podcasts: Your Next Marketing Channel
The sound of a disembodied human voice is intimate, alluring and persuasive. It triggers emotional connections and stored memories, buried deep in our limbic brains.

7 Deadly Job-Search Sins and How to Avoid Them
Thousands of skilled marketing, PR, and advertising people are looking for new opportunities in an uncertain economy. Many will make common errors that can hurt their chances for finding a new job. Here are the 7 deadly sins you need to avoid.

Influencers: Bogus or Bonanza?
B2C and B2B marketers are borrowing equity and leveraging the persuasive power of people who are considered to be cool, experts, trendsetters or opinion leaders and who have substantial social media followings. B2C marketers will spend $570 million this year on Instagram alone.

Career Advice: Care, But Not That Much
You are not your work. Your work can be a source of satisfaction and a channel for your talents and interests or it can be a means to fund a meaningful life or find a partner.

Social Media Is All About Context
An important thing about context is that reaction is often as powerful and sometimes more powerful than initiation. You don’t have to have all the big ideas or even start the ball rolling.

10 Ways to Get Better at Your Job
Advertising, media, and marketing are about negotiating a constantly changing universe of ideas and technology. Here are ten fundamental attitudes and behaviors to help you to zig and zag your way to success.

Focus on The Customer Journey
Creating brand awareness, preference, and demand leading to purchase is a matter of getting granular about your customers’ journey. Marketers must plot out, anticipate, and service each discrete step from need to brand selection and find appropriate ways to nurture the relationship. The process by which your customer accepts, internalizes, and aligns with your brand is both unique to each individual and common to many identifiable segments.

Pursuing Personalization
Personalized communication prompts better and faster response and engagement. That’s why personalization is on every CMO’s agenda. In a Forrester survey, 68% of firms stated that delivering personalized experiences is a priority.

Social Media's Next Move
Social commerce is in its infancy. Facebook garners the lion’s share of online business, though consumers turn to the full range of social outlets for product and service recommendations. With order values ranging from $66.75 on Polyvore to $37.63 on Reddit, much turns on the price and value of goods and services offered.

Social Media Is All About Context
Politicians’ extensive use of social media starts with an understanding that there is a series of ongoing conversations that create ready-made audiences and contexts for their ideas, their points of view, and their rants. The take-away is that context is a springboard for social media creativity.

Eight Must-Do Steps to Land a New Job Now
To effectively seek work, think like a marketer and market yourself. Identify your unique selling proposition, carefully target your potential new employers, craft persuasive messages, and determine ways to get the attention and consideration you deserve. Finding a new job requires a Zen that’s comprised of patience, routine, sustained confidence, steady action, and considered risk-taking. But be realistic. Manage your nerves and marshal your resources.

The Bigness Trap
Too many marketers think bigger is always better. They figure that if they bomb a huge universe of prospects with their message, the big number of those touched will eventually yield a decent number of sales or conversions. It’s crude and a trap!

10 Ways to Get Better at Your Job
Advertising, media, and marketing are about negotiating a constantly changing universe of ideas and technology. Here are ten fundamental attitudes and behaviors to help you to zig and zag your way to success.

SEM 3.0 People-Centric Search
The results you get on Google are served up selectively. Smart brands are pinpointing desirable customers among those searching. Paid search, like other digital modalities, is becoming more data-driven and personalized in real time.

Are You Ready to Use Big Data?
Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications.

5 Musts for Successful Marketers
Adapting to a world continuously transformed by new digital thinking and technology requires 5 Musts to fully appreciate, process, and selectively use the cornucopia of innovations and options. The 5 Musts underlie effective digital strategy and digital architecture.

Is A.I. a Silver Bullet?
The fundamental principles and basic math behind AI have been around for years. What’s changed has been our general willingness to grab onto, combine and process all this data rather than whine about how difficult and overwhelming the task is. We are no longer drowning in data. We know there’s magic in the data and we’re determined to get at it.

Email Tactics for 2017
The beautiful thing about the email community is that we are constantly mailing, measuring, tweaking, and sharing results and insights. Here’s the latest thinking about effective and cost efficient email marketing.

Surprising New Google Search Stats!
Searching on Google is a natural, almost automatic, reflex for almost everyone. Many people start every web session with a Google search. And while Google is a formidable marketing and moneymaking machine, with an 89.7% share of all US searches, they’ve been less than forthcoming with many of the metrics and dimensions of search behavior which could make us better, smarter marketers.

How Influential are Influencers?
If we, or the agencies flogging influencer marketing, can figure out who the influentials are, brands hire them, co-opt them, and leverage their persuasive networks to spread the word with increased credibility at very modest costs. This has been a persistent fantasy since the first PR guy came on the scene. But how genuinely influential are influencers?

AI: A Reality Check
Artificial Intelligence (AI) is the new black, the shiny new object, the answer to every marketer’s prayers, and the end of creativity. The recent emergence of AI from the arcane halls of academia and the backrooms of data science has been prompted by stories of drones, robots, and driverless cars undertaken by tech giants like Amazon, Google, and Tesla. But the hype exceeds the day-to-day reality.

Eight Must-Do Steps to Land a New Job Now
To effectively seek work, think like a marketer and market yourself. Identify your unique selling proposition, carefully target your potential new employers, craft persuasive messages, and determine ways to get the attention and consideration you deserve. Finding a new job requires a Zen that’s comprised of patience, routine, sustained confidence, steady action, and considered risk-taking. But be realistic. Manage your nerves and marshal your resources.

How to Recruit Data Scientists
Data science is hot. Data scientists are even hotter, since demand far outstrips supply. The race is on to find skilled people who can organize, structure, and make business sense out of big data sets. People with heavy math, analytic, and conceptual skills, and the attendant personality traits, can virtually write their own tickets. Poaching data scientists has become a blood sport.

7 Deadly Job-Search Sins and How to Avoid Them
Thousands of skilled marketing, PR, and advertising people are looking for new opportunities in an uncertain economy. Many will make common errors that can hurt their chances for finding a new job. Here are the 7 deadly sins you need to avoid.

The Humanity Behind Big Data
Big Data is about human relationships. If advertising is art in service of commerce, big data is math in service to relationships. The fundamental underlying concept is that the better you know someone, the more relevant, useful, and valuable the message and the connection can be. Data science exists to try to duplicate the collection, sorting, weighing, and application of information that drive friendships.

Trump Lessons for Brands
Love him or hate him, Donald Trump is an outstanding instinctive marketer. His campaign offers eight lessons in marketing and communications strategy; some troubling, others innovative.

Best Piece of Career Advice: Care But Not That Much
The best career advice I ever got and will ever give comes from Herb Cohen, the famous negotiating guru, who taught me that in business you should “care … but not that much.” Herb believed that mastery of your ego and the confidence to walk away separated the truly successful from the worker drones.

Does Social Media Work?
As we embrace, understand, and utilize social media as a channel, we have to recognize that 12 years after Facebook came onto the scene, hype and wishful thinking are far ahead of the measurable reality. Social media adoption is a near-universal act of faith. But whether social media works to definitively deliver brand awareness, preference, sales, or loyalty is still up for debate, as is the role of social media in a 2016 marketing or media mix.

Social Media is All About Context
Politicians’ extensive use of social media starts with an understanding that there is a series of ongoing conversations that create ready-made audiences and contexts for their ideas, their points of view, and their rants. The take-away is that context is a springboard for social media creativity.

10 Ways to Get Better at Your Job
Advertising, media, and marketing are about negotiating a constantly changing universe of ideas and technology. Here are ten fundamental attitudes and behaviors to help you to zig and zag your way to success.

My Career Goal for Autumn
A lot of my work involves being part of a team. As a seasoned skeptic and long time solo contributor, my career goal for the fall is to be a better, more effective teammate. Here’s what it will take.

The Enduring Allure of Premium Items
As the Fall convention and meeting season kicks off, this is the perfect time of the year to explain the enduring charms and appeal of the tchochkie — the premium item and to explain why the premium always beats the content offer.

Eight Must-Do Steps to Land a New Job Now
To effectively seek work, think like a marketer and market yourself. Identify your unique selling proposition, carefully target your potential new employers, craft persuasive messages, and determine ways to get the attention and consideration you deserve. Finding a new job requires a Zen that’s comprised of patience, routine, sustained confidence, steady action, and considered risk-taking. But be realistic. Manage your nerves and marshal your resources.

Instigating Innovation
Innovation is our highest aspiration and our most meaningless. Buzzword. The dictionary defines innovation as “a new idea, device, or method” or 
“the act or process of introducing new ideas, devices, or methods.” Nobody wants to be ancient, hidebound, or stuck in the mud. Everybody wants to be innovative.

Best Piece of Career Advice: Care But Not That Much
The best career advice I ever got and will ever give comes from Herb Cohen, the famous negotiating guru, who taught me that in business you should “care … but not that much.” Herb believed that mastery of your ego and the confidence to walk away separated the truly successful from the worker drones.

Everyone Needs an Ecommerce Strategy
For the first time ever, online shopping has surpassed in-store purchases according to a survey of 5000 shoppers conducted by UPS and Comscore. Shoppers made 51% of their purchases online. Forty-four percent of smartphone users purchased using their device. As you might imagine, millennial purchasing using smartphones outranked other age cohorts.

Focus on The Customer Journey
Creating brand awareness, preference, and demand leading to purchase is a matter of getting granular about your customers’ journey. Marketers must plot out, anticipate, and service each discrete step from need to brand selection and find appropriate ways to nurture the relationship. The process by which your customer accepts, internalizes, and aligns with your brand is both unique to each individual and common to many identifiable segments.

Social Media is All About Context
Politicians’ extensive use of social media starts with an understanding that there is a series of ongoing conversations that create ready-made audiences and contexts for their ideas, their points of view, and their rants. The take-away is that context is a springboard for social media creativity.

Game of Thrones: The Advertising Version
The Mathmen are challenging the Madmen for primacy and market share in advertising and marketing. A colossal battle, now shaping up, will determine the future of agencies and the future contours of the business. “Big data” isn’t just a marketing tactic, a buzzword, or a budding trend; it’s the rebel yell of the charging Mathmen. Take a look at the contenders.

Maximizing Media Mix
Marketers are constantly tweaking and optimizing tactical plans, purchase orders, and cash flow models in the quest for the ultimate media mix. This necessitates constant monitoring of channels to enable nimble choices focused on audience dynamics or response, channel innovations, media synergies, and targeting strategy. Creating the right mix is a puzzle unique to each brand.

Managing Multichannel Marketing
Multichannel marketers want the whole enchilada; a multi-channel, multi-dimensional, multi-faceted, efficiently budgeted marketing program wrapped up in an ROI-positive bow. Finding a way to synchronize target psycho-demographics with a detailed customer journey that integrates with a brand’s posture, positioning, content, and channel ecosystem and aligns with a comprehensive media budget executed using the latest and greatest technology in service to measurable business goals is the ultimate CMO fantasy.

6 Steps for Restating Iconic Brands
Iconic brands often need to be refreshed. The recent announcement by Kentucky Fried Chicken (KFC) is a great illustration of the marketing formula for reinvigorating a classic brand.

Mobilizing Influencers
Who has more consumer influence; your Uncle Bob, a favorite blogger, or Kim Kardashian? This is the word-of-mouth marketing question marketers keeping asking. The desire to gain access and influence by borrowing relationships and equity has become a cottage industry loosely called “influencer marketing.”

Twitter at Ten
Twitter, the 140-character social media network, part news ticker, part party line, part celebrity cage match, and part message forwarding service, confounds as many brands on its tenth birthday as it did when it first sprang on the scene. Its skyrocketing awareness, intense exchanges, time sensitive use patterns, and regular intrusion into the global news cycle keep us guessing about if, how, or when to embrace Twitter as a commercial channel. With 350 million unique users a month, Twitter works like talk radio.

Customer Experience Lessons from Chef David Bouley
David Bouley, owner of the popular restaurant Bouley, is arguably one of the greatest American chefs. He is also a god when it comes to designing a customer experience. Dining at his eponymous restaurant in the Tribeca neighborhood of Manhattan is a sensation for the palate and a practical lesson in how to consciously design an experience to surprise and delight.

The 10 Commandments of Email
While the too-cool-for-school crowd considers email a dinosaur, it continues to be the most universally used, accepted, and effective channel for customer interaction, engagement, and commerce. To optimize email marketing, the workhorse digital channel, a brand must stand out from the crowd and direct desired action in seconds. Here are ten imperatives.

8 Landing Page Quick Fixes
Half of all the people clicking on your landing page bail out in seconds. Optimizing landing pages is the fastest, easiest, most cost-effective thing you can do to improve sales, lead generation, and customer engagement. The average landing page converts less than 10 percent of visitors, depending on content and offers. The objective is to instantly orient visitors and eliminate friction. Make it as easy and as intuitive as possible for visitors to do what you want them to do. A click onto your landing page is a gift from God with the half-life of a nuclear isotope. It begins degrading as soon as it’s granted. It’s the BEGINNING of the conversation, not the end.

Eight Must-Do Steps to Land a New Job Now
To effectively seek work, think like a marketer and market yourself. Identify your unique selling proposition, carefully target your potential new employers, craft persuasive messages, and determine ways to get the attention and consideration you deserve. Finding a new job requires a Zen that’s comprised of patience, routine, sustained confidence, steady action, and considered risk-taking. But be realistic. Manage your nerves and marshal your resources.

5 Mobile Marketing Baby Steps
Surprisingly, more brands than you think have yet to get into mobile media or advertising. The prudent forward-looking professionally paranoid marketer will get started and get smarter about mobile media and marketing now. During the ascent phase prices are affordable. Content and merchant partners are flexible and open to experimentation. And so far, nobody, with the possible exception of Facebook, has a lock on a killer app, game-changing technology or critical market segments.

7 Deadly Job-Search Sins and How to Avoid Them
Thousands of skilled marketing, PR, and advertising people are looking for new opportunities in an uncertain economy. Many will make common errors that can hurt their chances for finding a new job. Here are the 7 deadly sins you need to avoid.

Speed Drives Mobile Engagement
In life, timing is everything. Timing – expressed as speed, intuitive content, and instant value or utility — are the critical variables for successfully engaging consumers on mobile devices. Research by Facebook, Twitter, and others document a different pace of information flow and information processing on mobile devices. Information flows to smartphones and tablets quickly and in discrete bytes. Three out of four people have their phones constantly with them. Users typically look at their phones 30+ times each day and quickly scroll through the latest messages.

Chairman Mao and Change Management
If you are trying to change an organization’s culture, you cannot ignore the transformation of the People’s Republic of China under Mao Zedong. And while Chairman Mao and his successors’ philosophy, approach, and policies are abhorrent in so many ways, the Chinese Communist Party (CCP) brought China into the modern world. How they did it offers lessons in change management that can be applied in more benign environments.

Engagement is a Bogus Metric
“Engagement” is used as a metric for online social and mobile media interactions. Although not uniformly defined, “engagement” seems to be an aggregate measure of a variety of interactions, including likes, comments, shares, and re-posts. It is a proxy for conversion in environments where goods and services aren’t directly sold.

8 Digital Sectors to Watch in 2016
Forecasting significant US marketing developments and how they will affect brands requires chutzpah. So, with a grain of salt, consider these eight predictions.

Does Social Media Work?
As we embrace, understand, and utilize social media as a channel, we have to recognize that 12 years after Facebook came onto the scene, hype and wishful thinking are far ahead of the measurable reality. Social media adoption is a near-universal act of faith. But whether social media works to definitively deliver brand awareness, preference, sales, or loyalty is still up for debate, as is the role of social media in a 2016 marketing or media mix.

Key Issues for 2016
A new year means new budgets, new priorities, new alignments, and new worries. Here are four critical issues my clients are wrestling with for 2016.

5 Lessons From Black Friday & Cyber Monday
The Black Friday and Cyber Monday email marketing frenzy came and went with a furious sales velocity, estimated to be between $8–11 billion. In its wake are new insights into consumers’ shopping behavior and channel preferences. The big news was the shift of significant dollars — estimates range as high as billions — from offline retail to online channels.

Your Apps Are Spying On You
I’m not a privacy nut. But I was surprised to learn that the average app on my smartphone rats out my name, my email address, my current GPS coordinates, my age, my gender, and other data points to three different third-party sources without my conscious permission or real knowledge as part of their routine functions.

4 Ways to Boost Email Marketing Campaigns
The beautiful thing about email marketers is that they measure everything and frequently share their data. Recently, MailerMailer analyzed 1.1 billion emails from 56,000 campaigns run during 2014 in 33 industries. Here’s my interpretation of their results in four observations.

Relationship Marketing: Hits and Misses
I have more relationships than I can handle. I do a so-so job, managing up, down, and sideways at the office. I do a little better with my gorgeous wife. I struggle to manage relationships with dog-walkers, doormen, dry cleaners, tech guys, cab drivers, next-door neighbors, visiting cousins, finance guys, college pals, and professional peers. But I am maxxed out.

4 Ways to Get SMS to Work for Your Brand
SMS is becoming a commercial channel for brands. Consumers’ widespread use of text messaging is making room for select brands to communicate directly with those who opt in. As 80 percent of U.S. online adults use smartphones, these wireless devices, in the words of Facebook’s Margaret Gould Stewart, “have assumed a central position in everyday life … as hyper-personalized, multipurpose power tools …right inside our pockets.”

How Customers' Needs Guide Mobile App Strategy
Mobile app use has grown 90 percent in the last two years, creating a stratification and hierarchy of apps, which can be sorted into four tiers. By understanding how the three million available apps are used, marketers can make more realistic assessments of future app functionality and uptake.

10 Ways to Get Better at Your Job
Advertising, media, and marketing are about negotiating a constantly changing universe of ideas and technology. Here are ten fundamental attitudes and behaviors to help you to zig and zag your way to success.

Coping with a Takeover
If you work for a digital company, especially a start-up, there’s a reasonable probability you’ll be acquired, merged, or absorbed sometime along the journey. Most people initially freak out. But rather than immediately shooting out your resume or calling your shrink, consider these four coping steps.

Waiting for Wearables
Beyond the wrist, smart, connected apparel is the newest frontier in mobile wearables. A PwC survey of 1,000 Americans found a growing demand for wearables to help exercise better, eat better, and collect and track medical information. Recent technical innovations and the ability to connect garments to smartphones and ultimately to servers will accelerate the ability to meet this demand and will spike interest and adoption in what promises to be a monster fashion-fitness category.

The Answer to Ad-Blockers?
The bottom line is that publishers have to compete with ad-blockers for customer attention. If ad-supported content is deemed useful and valuable, the number of people blocking ads will level off at marginal levels. On the other hand, if the content isn’t worth the interruption, massive numbers of Americans will block ads.

The Evolution of Data Science in Marketing
The commercial use of data is simultaneously creepy and useful. Studies have shown that the vast majority of Americans will trade off private data for utility or value. As data sets automatically talk to each other, this trade-off will be perceived as less scary and more useful. We are used to being pinged, cued, and prompted based on observed or volunteered data. But the science of data isn’t quite that easy. Mobilizing data science in service to brand growth faces these five immediate challenges.

Jerry Lewis’ Social Media Marketing Lessons
Along with the French, I love Jerry Lewis. And I miss him. And I’m still curious about his sudden, abrupt split from MDA. But aside from the gossip stuff, Jerry was the original social media marketer whose 44-year run has a lot to teach us.

Marketing Sea Changes
Changes in many of our core marketing assumptions struck me like a thunderbolt during our interns’ final project presentations. Digital natives have quietly upended our baseline assumptions about marketing and American consumers. Here are the key elements of the new thinking.

Loyalty Runs on Love and Money
In an oversaturated, over-messaged, fast-moving, highly competitive omni-channel marketplace, building a loyal customer base of people who buy regularly and advocate for their favorite brands is an imperative. Acquiring, retaining, mobilizing, motivating, and incenting loyalty over time is a question of love and money.

Building the Next Killer App
If you can finesse the technical, data, and political issues, you will enable your brand to directly message consumers, craft alerts, publish geo-centric or personalized push notifications, gather immediate feedback and input, collect consumer data, enable couponing or commerce, and have an always-on connection to customers. The key to success is knowing your customer base, leveraging your existing technology infrastructure, and planning for consumers’ next moves.

Direct Mail Isn't Dead...Yet!
Direct mail isn’t dead. It’s dormant. Eclipsed by cheaper, faster, ubiquitous email, direct mail is generally perceived as the dinosaur of marketing tactics — though don’t tell that to financial services, telco, publishing or B2B marketers.

5 Ways to Improve Email Impact
Researchers from Yahoo Labs and the USC Information Sciences Institute analyzed 16 billion emails exchanged on Yahoo Mail among and between 2 million anonymous people in an attempt to understand what drives response and what prolongs or dissolves email conversations. Their April 2015 report, titled “Evolution of Conversations in the Age of Email Overload”, is our first broad peek into how email conversations really play out.

Why Your Business Has to Embrace Mobile Marketing
If you’re not mobile, you’re standing still or falling behind. That’s the clear implication. Either you’re embracing increased consumer mobility and the continuing evolution of mobile devices or you’re roadkill on the information superhighway.

Developing an Omnichannel Creative Strategy
​The search for a new storytelling paradigm is part of the evolution of advertising from an awareness medium to an engagement medium. As channels and devices proliferate and classic brand loyalty ebbs, it’s harder and harder to find, reach, motivate, and persuade people. Add mobility and the functionality to connect and share in real time across geographies and you find your target audience infinitely more elusive.

Adapting to Our On-Demand Culture
​On-demand is the new normal. It’s not going away. In fact, the pressure to deliver more and more things on demand will grow exponentially as bandwidth and technology become faster, more universal, and sophisticated. Brands that don’t recognize this fundamental attitudinal shift and address it directly will be left in the dust.

Creating Powerful Promotions for Your Brand
Social and mobile media have changed the expectations about and the mechanics of consumer promotions. Sixty-five percent of promotions and component games are played out on mobile devices. Increasingly, brands are experimenting with promotions limited by geography, gated by game play, or influenced by other fluid eligibility requirements.

Marketing in 2015
March is upon us but the year is still young. There are new budgets, new priorities, new alignments, and new worries still to adjust to. Here are the top four critical issues my clients are working on for 2015.

Get Fired, at Least Once
They say you aren’t really a marketer until you’ve been fired at least once. It doesn’t matter whether they eliminate your job or fire you for messing up. The feelings and the process are virtually the same.

See the Future and Build Your Career
Building a successful career in marketing, media, or advertising is an exercise in making smart choices by anticipating constant change. Technology, business processes, and economic conditions will be in continuous evolution or flux for the next fifty years. As the year winds down and many of us re-evaluate where we are and where we’re heading, accept this premise and prepare yourself to move ahead. Ask yourself three critical questions.

11 Career Enhancing Behaviors, Starting with Gratitude!
A career in advertising, media and marketing is an exercise in making strategic choices and adapting to a constantly changing universe of ideas and technology. Here are eleven fundamental attitudes and behaviors to help you to zig and zag to success.

Evolution of a Content Strategist
Content strategy is a paradox. Every brand needs to figure out its content play. But there is already more existing content than anyone can ever consume. In an environment boasting millions of tips, tricks, and hacks, billions of reviews, how-tos, and infographics, trillions of recipes, diets, or exercise routines, and zillions of videos on every conceivable topic, savvy marketers want to know what content is the strongest lure, how much content is enough, which combination of content is the most potent, and which content converts browsers into buyers fastest.

Don't Forget the Tried and True
Email is a pivitol marketing vehicle for retailers both online and off, because nearly everyone online uses it. We each average about 416 commercial messages per month. Ninety-one percent of us check email at least once a day and 70% admit to always openings emails from their favorite companies. Seventy-four percent say it's their preferred channel for receiving commercial messages. Social media is fun, but email gets the job done.

3 Surefire Ways to Protect Your Talent!
Agencies sell the talents of creative, strategic, and analytic specialists. They make the magic. Yet protecting and managing these “assets” is no easy feat. Clients want as much of their time and attention as they can get, often without paying for them. Specialists are generally not conformists or “suits.” They bring their own insights, personalities, and idiosyncrasies to work.

Rethinking Loyalty Marketing
Customer loyalty, like love, can be fickle and fleeting. Every brand craves it. But few really achieve it. It’s time to rethink the ways brands woo their best customers.

Big Data Promises Personalized Medicine
By 2020, big data technology will turn every person into his/her own mobile health network. Each person will wear a device — a ring, a bracelet, a Google Glass — wirelessly connected to an app that will monitor and transmit vital signs and key indicators of every condition they have.

Asynchronous Triggered Email
The idea is that rather than blast out an email to a targeted list (the spray and pray approach) that consumer behavior drives email dispatch. So rather than send a million emails on Tuesday morning, you deliver the same million emails one-by-one over the course of a month.

Instagram: Instant Success?
Instagram, owned by Facebook, is the fastest-growing social network with 35 million monthly smartphone users spending 257 minutes per month. Forty percent of their traffic is in the United States, where 58% use the app every day. Seven in ten are women (18–44) with household incomes of $75,000 or more who are actively looking to be surprised, diverted, and delighted.

Are Corporate Websites Obsolete?
If information and engagement are business goals, websites, the ultimate icons of the Internet age, are quickly becoming obsolete. Consumers now engage and interact with mobile apps, social networks, text messages, email, and dynamically loaded loyalty cards much more than they do brand websites.

Facebook Courts Direct Marketers
Facebook Exchange, FBX, the ads in the News Feed — the primo real estate on Facebook — is a year old and vying to become an indispensible partner to direct and CRM marketers. The pitch directly addresses the needs and anxieties of brands that want consumers to take action on social networks.

Importance of Customer Preference
In a world filled with endless consumer choices, too many marketers still push out one-size-fits-all messages. Very few CRM cadences are self-directed by consumers, which might account for generally flat or low response and engagement rates. At a time when everybody is a gamer used to picking characters or avatars, setting game play levels, and making choices of all kinds, marketers rarely give their customers and prospects the option to set preferences for content, channels, or cadence.

How to Manage Creatives
Creative people are the heart and soul of every good agency. They create the art in service to commerce that the rest of us sell. But getting smart and savvy account and strategy people to contribute significantly and collaboratively to the creative process is not a slam-dunk.

Women Dominate Smart Phone Use
The Chinese say women hold up half the sky. According to new research on smartphone use from Nielsen, ExactTarget, Pew, and Simmons Connect, compiled into infographics by financesonline.com, women have a dominant hold on smartphone usage.

Get Them Where They're At: Engagement Planning
The confluence of digital, mobile, and social media with big data offers the possibility of addressing, targeting, and engaging audiences and segments differently than ever before. Rather than try to psych out prospects and target them by media use, careful analysis of consumer cohorts can suggest more organic, natural, and genuine ways to reach and persuade prospects.

The Techno War, Coming to a Store Near You
The stealth cyberwar between the U.S., Israel, and Iran is child’s play compared to the techno-war brewing in virtually every major retail store. Since the physical act of shopping will never disappear, the savvy players are investing in technology to better engage audiences and steadily increase market share.

The State of Media Mixology
If I had a dollar every time a client asked about media mix or tried to define which channel accomplishes a particular marketing task or objective, I’d be as rich as Mark Zuckerberg. In spite of an explosion of channels, media, and marketing strategies, there are no rules of thumb and there is no consensus on what does what. This gets confusing quickly when you consider the continuously evolving array of digital, social, and mobile options.

It Pays to Meet Customer Expectations
At the dawn of a new year there’s lots of talk about new devices, new technologies, new tactics and new trends. But there’s not much talk about evolving customer expectations, which, to a large degree, determine how all these new things are perceived or received.

Four Hot Marketing Topics for 2014
A new year means new budgets, new priorities, new alignments, and new worries. Here are four critical issues my clients are working on for 2014.

7 Tips for Sending Successful Holiday Marketing Emails
The holiday email frenzy is in full swing as Black Friday offers clog everyone’s inbox. Email is becoming increasingly formulaic as marketers test, learn, and apply lessons learned from responders. This is troubling to some creative types who don’t want to be confined by research or constrained by conventions developed by left-brain analytical wonks.

Unpacking Engagement
Engagement has become a term that means everything and nothing. Too often, it’s used offensively, defensively, or indiscriminately to thrust or parry arguments about strategy, technology, media, or creative. Engagement is the desired human interaction that results from marketing activity. It’s a feeling, a thought, or possibly an action that a person takes in anticipation of or in response to messaging or functionality.

Hire and Manage Using the Critical Ws
Most first-time hiring and staff managers are charged with getting specific tasks accomplished. As a result, they need to focus their energies on how to convert their actions and attitudes from individual player to effective coach and supervisor. The secret for success is to focus on the critical 3Ws.

Obamacare as a Marketing Case Study
The introduction of the Affordable Care Act (“Obamacare”) is a marketing case study in what not to do. Health exchanges are a new, fundamentally different, and untried way for consumers to approach healthcare, especially for those millions without it. Established insurance brands compete with lesser-known brands and start-ups in a free-for-all retail arena that is driven primarily by monthly costs.

How To Get Your First Account Job
Getting your first account job is a matter of contacts, presentation skill, and a lucky break. Agencies recruit account coordinators and assistant account executives from the ranks of connected or persistent college grads, client progeny, and random candidates who impress us with their wit, moxie, or individuality.

Inside Big Brother
Who scares you more — the NSA, collecting every bit of electronic communication you create on every device in every channel, or Acxiom, collecting and aggregating every bit of data about who you are, where you are, what you do and what you have?

Four Tips for Effective Management
Being an effective manager requires day-to-day attention to detail, the ability to anticipate and plan for dynamic situations, and a bit of luck. You are your team’s pilot and navigator; plotting the course, arranging the schedules, tasking the players, and making mid-course corrections to produce deliverables on-time and on-budget.

Sizzling Subject Lines
Subject lines initiate successful email exchanges, whether you are initiating a job search or a marketing campaign. The right subject line opens up a conversation or a relationship as quickly as “abracadabra.” The wrong line condemns your brand to die alone in the dark. Great subject lines are like great billboards or great headlines; they telegraph easily understood information to drive immediate comprehension and action.

SEO is a Must-Win
Organic search is the baseline digital marketing tactic for most marketing campaigns. Considered an important, if arcane, art, it is characterized by a constant cat-and-mouse game between search practitioners and Google or Yahoo/Bing and a dynamic tension between SEO specialists and copywriters. Unfortunately, too often it’s taken for granted.

Insights Into Visual Engagement
A picture’s worth a thousand words, as regular users of Facebook, Instagram, Tumblr, Twitter, and Pinterest know all too well. A new visual study from Curalate offers unusual insights into which images resonate and engage us best. Curalate, a visual marketing and analytics firm, looked at 500,000 images on Pinterest across 30 visual dimensions. You can get their infographic here. The goal was to identify the visual elements that drove greater re-pins.

Retargeting and Remarketing
Retargeting, also called remarketing, begins by dropping a cookie on site visitors. This enables marketers to follow them as they search, do social networking, or flit from site to site. A person coming to your site can then be discreetly followed by ads reflecting the content they viewed or reflecting their psycho-demographic profile.

The Mobile Media Industry: Surrendering Control
Mobility will turn us into direct, relationship, and database marketers. That’s the cornerstone message from two new studies — Forrester’s “2013 Mobile Trends for Marketers” and Urbanairship’s “Connect with the Connected.” The keys to successfully making this transformation will be surrendering control to consumers while continuously creating relevant and resonant content.

Web 6.0 Imperatives
In the beginning there were web pages. Brands staked their claims on the newly invented World Wide Web. Web 1.0 met consumer expectations that every brand would have an 800 number and a web page as points of contact.

4 Latest Loyalty Marketing Strategies
Building and sustaining loyalty is tricky. It’s part stimulus-and-response conditioning, part value exchange, and part emotion or experience driven brand love. The dynamic mix of these rational and irrational elements in the context of larger macro economic factors, like a recession, or micro factors, like an awful experience with a store clerk, can change quickly.

Adiós to Blogger Whores
After reading a number of case studies describing how brands have used social influencers to drive commercial success, I get the feeling that bloggers are like Congressmen; they can be easily bought and paid for. And while FTC rules demand full disclosure, it seems that the journalistic ethics of early bloggers has succumbed to the easy baksheesh offered by brands, and their PR or social marketing firms, eager to marshal what appears to be consumer endorsements or momentum.

Cracking the Brand Loyalty Code
Consumer packaged good (CPG) brands have had an off-and-on relationship with customer relationship marketing (CRM) and loyalty marketing over the years. Every brand attracts loyalists. Most brands fantasize about identifying, motivating, and rewarding them since they buy more, buy more often, and tell everyone they know about the brands they love. Every so often CRM becomes the flavor of the year in CPGland.

Who Will You Be This Time? Reflecting on Career Change
Very few us of are one-dimensional. Most of us have a spectrum of skills and interests that can be ordered, emphasized, and monetized in different ways at different times. So far, I’ve had seven careers ranging from educator to government worker to journalist, consultant, publicist, Internet entrepreneur, and ad man. Who knows what will be next?

Social CRM Prompts Skepticism
There’s a lot of talk about social CRM but much less action. The idea of mining social media to develop one-to-one relationships, curry favor with customers and prospects, and develop loyalty is a seductive illusion. The reality is that very few companies have a clear understanding of what social CRM is, why they need it, or why they should invest in the time, energy, or technology to make it happen.

'Community Manager': The Job du Jour
Community managers are in great demand, though the job description changes from brand to brand and agency-to-agency. Ideally a great community manager is a flexible, curious, literate people person with a minor case of OCD.

Facebook's Emerging Ad Sales Strategy
If you pay attention, you can begin to see Facebook’s ad sales strategy coming together. The announcement that Facebook is buying Atlas from Microsoft comes on the heels of Facebook’s announcement of big data alliances. The pieces of Facebook’s future advertising juggernaut are emerging.

Facebook Flirts With Big Data
In recent moves, Facebook allowed marketers to upload data from brand email lists and loyalty programs and crosstab them against brand followers. This answers the burning question among marketers; “Are we hitting the same guys twice in two separate channels or are we addressing two distinct audience segments?” The answer affects message construction, offers, frequency, and contact strategy.

3 UXD Imperatives from David Bouley
David Bouley is arguably one of the greatest American chefs. He is also a god when it comes to designing a user experience. Dining at his eponymous restaurant in the Tribeca neighborhood of Manhattan is not only a sensation for the palate, it’s a lesson in consciously designing an experience to surprise and delight customers. Here’s what I learned.

Content is King. Content is Media. Content is the New Black.
Social marketers are scrambling to produce content that will engage friends and followers and prompt viral sharing. There is a land rush-mentality toward social content. Too many marketers are filling the content box with tired old crap or me-too materials. Before crafting, designing, or curating content, consider six basic strategies.

Alvin Ailey's Digital Dance
Modern dance is like olives. It’s an acquired taste. And in this socio-economic environment, dance troupes are underfunded, searching for new audiences, and competing for each and every discretionary entertainment dollar. What’s a company to do?

Four Ways to Find Top Digital Talent
The growth of digital, social, and mobile communications has sparked a frenzied search for players with digital chops even though there are no consensus job definitions and no simple or common ways to assess digital talent.

What Mobile Marketers Can Learn from Radio
Mobile marketers can learn a lot from the first mobile advertising medium — radio. And while the notion sounds retrograde, long established consumer behavior has simply shifted from one device to another. Bleeding edge mobile savants need to pay attention to the not-so-distant past. Consumers brought their analog habits to the mobile digital world.

Zig Ziglar's Enduring Lessons
I love working with sales guys. But I’ve always been extremely skeptical of sales trainers and motivational speakers, most of whom are full of it. But the sales and marketing world lost a giant this week with the passing of Zig Ziglar, one of the best and pioneering sales motivators.

4 New Mobile Messaging Scenarios
The explosive growth of mobile media combined with the growing adoption of Internet TV creates new complications and new opportunities for marketers. While we are just beginning to understand who uses which device for what tasks and when, its time to start thinking about how marketers can intersect or intercept consumers with commercial messages in ways that are welcomed, interactive, and acceptable.

The New Formula for Loyalty
The availability of 24/7 digital, social, and mobile communications channels creates new and creative opportunities for brands to communicate and interact with loyal and potentially loyal consumers, which, in turn, creates opportunities for fans to interact, respond, and share back. The trick is how, when, and using which approach.

Why Big Data Won't Be 'Big' Forever
Big data is no big deal. Big data has been around for years and years, dominated by financial services firms, telecom providers, and sophisticated retailers. And while incremental advancements in computing speed and software design have enabled us to dice and slice data better and faster, don’t expect a groundswell of new activity. Here are three fundamental reasons why.

The Case for Creating a Marketing Playbook
In recent survey of 104 marketing executives from around the globe, conducted by my friend and former colleague Leighton Jenkins, 63% of responders either didn’t have a marketing playbook or didn’t know if they had one. Creating a marketing playbook for your company is critical for three compelling reasons.

20 Free Social Media Listening Tools
The great promise of the Internet is that we can instantly access encyclopedic experiences, opinions, insights, lessons, and data sets — the sum total of human wisdom in two clicks. Imagine if we could hear from and have direct knowledge from our customers and prospects on topics that matter to them. Better yet — imagine if you could get to this mother lode anonymously, without having to actually see or engage these people, hear them whine, or see their bad haircuts and off-beat fashion choices. How great would that be?

The Promise of Social Business
There is a growing movement to apply social media sensibilities and behavior to internal communications and management. Led by IBM, which has sufficient expertise, infrastructure, and incentives to have transformed itself over the last year or two, this new social business model aims to transform real-time work processes in ways that leverage collective knowledge and experience, empower employees, and achieve efficiencies in communication while driving growth.

The Rise of Social TV
TV is inherently social. The hype surrounding social TV technologies and consumers’ use of social media in tandem with TV is not a new cultural phenomenon. It’s just a different technology-enabled expression of how we entertain ourselves.

Rethinking Storytelling
Does the medium dictate how the story is told? That’s a question of increasing urgency as brands develop assets and orchestrate experiences among and between channels and platforms. As online video replaces 30-second spots and games influence our expectations about how stories unfold, Latitude 42, a research consultancy, surveyed 158 tech-forward people (heavy smartphone and tablet users) aged 12–65 about experiencing stories in the future.

Want to Make a Splash on Social Media? Target 'Word' People
Social media appeals to select personality types. Heavy social media users tend to be “Word” people; individuals who articulate their feelings freely and who get pleasure in expressing themselves publicly, according to new research by my friend and colleague Linda McIssac. Linda, President of Xyte, Inc. developed and perfected a 16-cell Cognographics profile methodology for understanding how individual brains process information.

Does Facebook Advertising Drive Dollars?
The crux of the Facebook advertising pitch is that the 800-pound guerrilla social network drives business for the brands that use it. New research from Forrester suggests that the chicken or egg question still remains open.

Open Questions About Facebook's Open Graph
Facebook’s Open Graph has potential, but it’s problematic. The risks and benefits of gathering and connecting data streams from across the Web through the Facebook platform still aren’t clear to most marketers. This technology play puts Facebook at the center of data streams that will soon rival Epsilon, Equifax, Experian, Transunion, or FICO. Soon Facebook will collect, hold, and be able to slice and dice huge amounts of personal and behavioral data on hundreds of millions of individuals.

Facebook's Bogus Ad Sales Pitch
Facebook has to sell a lot of ads to satisfy Wall Street. Unfortunately, the latest sales blitz aimed at brands and agencies is lame. Facebook’s huge user numbers, nimble targeting using 15 possible variables, and average 80 cent CPC are enticing. Facebook had 151 million unique U.S. visitors in April 2012. Facebook attracts 7 out of 10 Americans online. The average person had 28 sessions for 379 minutes during the month, basically once a day, accounting for an average time spent of 7:09 hours.

Prime Time for Social Media
Nielsen recently released State of the Media Advertising & Audiences. It got me thinking about timing and digital media. While time has been a critical planning factor in traditional media, digital marketers don’t think in terms of prime time, roadblocks, or time-triggered communications as much as their offline counterparts.

The al-Qaeda Social Media Model
Consumers have always been brand stakeholders. People have always liked, shared, interacted with, and promoted brands they find useful or identify with. In the olden days, brand advocacy was done face-to-face or over the phone at a small, disconnected scale. Brand marketers had the illusion of control. They believed that they set the brand agenda and directed the brand evolution. Social media changed all that.

Be Smart at Your New Job
Congratulations! You are starting a new job. You’ve got a new outfit, a new attitude, and a new paycheck. Be sure you start smart and savvy by being conscious of your surroundings and by managing your expectations. It’s not easy being the new guy.

'Community Manager': The Job du Jour
Community managers are tasked with creating and maintaining a branded social experience that respects and engages customers and prospects. They must present the brand in a positive light plus encourage interaction, conversation, and sharing in ways that ultimately satisfy the members of the community and lead to growth in followers, engagement, and brand preference.

How to Manage When Your Employee Screws Up
The toughest thing for a manager to do is to criticize or correct a team member. It’s a charged task, which, while necessary, too often pushes a manager’s buttons. The key to successfully negotiating this meeting and getting a decent outcome is to leave your baggage and your ego at the door.

10 Things That Won't Happen in 2012

Data Dysfunction
Data is being touted as the new marketing darling. Yet in spite of the widespread availability of amazing, existing, proven data collection, mining, processing and automation tools, mainstream marketers haven’t been walking the walk.

The 3 Ws: Critical Skills for New Managers
Most first-time managers are charged with getting specific tasks accomplished. As a result, they need to focus their energies on how to convert their actions and attitudes from “individual player” to “effective coach and supervisor.” The secret for success is to focus on the critical 3 Ws.

Saving Starbucks and Himself
Howard Schultz’s new book, Onward, part memoir and part survival diary, says as much about business by what’s not said as it does in its gently sanitized prose. Reading between the lines and then thinking about the written lines gives you a great insight into the single-mindedness of a successful entrepreneur and some serious recent war stories about Starbucks.

Facebook's New Moves
You may notice drastic and significant changes in the design, functionality, and capabilities of individual and branded Facebook pages. These moves, made unilaterally without any advance notice, constitute the next stage in Facebook realizing its vision to eat the Internet and outsmart the competition.

Team-Building Tips for New Managers
In most organizations, the path to fame and fortune requires you to manage and succeed through the efforts of other people. In many cases, the people you will manage aren’t as fast, smart, well intentioned, or skilled as you are. So, from the get-go, you have to get over yourself and focus on them.

Ten Assumptions That Lead to More Effective Ads
Traditionally, the tools for calibrating images, messages, concepts, and media choices were multiple forms of qualitative and quantitative market research and media-usage ratings filtered through creative gut instinct.

'Get Down To Business and You'll Get the Job'
Kim Bishop has written an effective handbook for job seekers at all levels. Jam-packed with tips and suggestions, links to online and offline resources, and practical advice to calm your nerves and focus your search, this is the book for anyone who wants to get their next job early in 2011.

Ten Ways to Optimize Your Digital Marketing In 2011
Focus on these ten topics to ensure success in your digital marketing efforts in the New Year.

Seven Unspoken Truths About Social Media
As we grope our way forward to embrace, understand, and use social media as an efficient marketing channel, we have to recognize that hype and wishful thinking are far ahead of the reality.

Quantity or Quality? Six Ways Brands Can Quantify the Reach of Social Networks
Here are the six biggest topics for the next phase of the ongoing marketing conversation.

Jerry Lewis’ Four Social Media Marketing Lessons
Along with the French, I love Jerry Lewis, not only because he’s an incredible comic, but because he is the original social media marketer who still has a lot to teach us.

Four Ways to Cope With Procurement
The world will never return to the old days, so use these four tactics to make the process easier, friendlier, and more productive.

Ten Assumptions That Lead to More Effective Ads
Traditionally, the tools for calibrating images, messages, concepts, and media choices were multiple forms of qualitative and quantitative market research and media-usage ratings filtered through creative gut instinct.

Ways to Improve Your Facebook Ad Campaign
Most users are in a test-and-learn mode experimenting with the nuances of the Facebook platform and trying to fit this channel into an integrated brand message or marketing strategy.

Four Key Metrics to Gauge Your Social Media Initiative
These four vectors shape the utility of social media mining and transform raw data into useful intelligence that can be nimbly applied to messaging, marketing, and media.

Creating an Effective Marketing Strategy Using Social Media
An effective social media strategy is a direct extension of a brand strategy executed artfully in new channels. The brand posture, positioning, and personality should guide the development and deployment of social media assets and attitudes so that the brand speaks with a single voice across media and consistently engages customers, prospects, media, investors, or other constituent audiences. The forums are new; the basic marketing approach is not.

Optimizing Your E-mail Marketing Campaign
Marketing is a process of nurturing interested prospects from awareness and info gathering through preference to conversion. E-mail has become our tool of choice because it’s widely used and accepted, easy to change or update, and it’s cheap. But assuming a prospect needs a series of messages or branded interactions between initial interest and sale, what’s the best way to engage, entertain, and grow the relationship?

Orchestrating Social Media Strategy
An effective social media strategy is a direct extension of a brand strategy executed artfully in new channels. The brand posture, positioning and personality should guide the development and deployment of social media assets and attitudes...

Client Personalities Direct Agency Effectiveness
Personality determines client behavior which is then magnified or minimized at any given moment by the individual’s status in the food chain, political clout, savvy...

Personalities Give Each Agency Its Unique Complexion
Agencies have traditionally attracted people with broad interests, short attention spans and little ability or tolerance for corporate life. Iconoclasts, wise guys, alternative thinkers, smart alecks, frat boys, hippies, geeks, neurotics and hot women have traditionally populated agencies.

Using Phone Interviews To Your Advantage
Phone interviews are very subjective. While there are many best practices in terms of asking good questions, there are virtually no consistent practices in how interviewers score the results.

5 Ways to Commit Job Search Suicide
Advertising and marketing have been devastated and decimated in the continuing recession. Nielsen reports ad spending is down 15.4% the first half of 2009 compared to last year. Everyone has a bunch of friends out, looking and anxious.

Are We Out of Touch with Our Customers?
Know your customer is advertising's prime directive. Yet in the evolving digital age knowing your customer is harder and harder to do even tough we have many more ways to monitor, watch, listen, react, interact and measure customer behavior.

Seeking Answers in Search Results
We are looking for specific answers to specific questions rather than a trove of documents on a particular topic. It forced me to think about the changing nature of search and how quickly search has become an almost automatic reflex.

Mobile Marketing on the Move
There's no doubt that mobile is the next disruptive technology, the battle for control and the quest to find the nexus between targeting, formats and offers has yet to be decided.

Return of the Personal Letter
Direct mail volume is down, Big traditional mailers are departing the scene. Costs are up. And a postal rate hike was on May 11th. But highly targeted and personalized direct mail can be an effective break-thru media during this spiraling recession.

Sleazebaggery - How NOT to Market Social Networks
I received an email recently from a certain website that borrowed a sleazy porn-like come-on to attempt to convert me from a freebie member to a premium spender. It's a bait and switch tactic that gives marketers a bad name.

Managing the Customer Experience
Every so often you have an encounter with a brand that reminds you how little marketers think about customer touch points and how difficult it is to control and shape the customer experience.

Mobile Marketing Gets Mojo
Mobile marketing is on the cusp of moving markets and deserves consideration as part of the marketing mix for a wide variety of products and services. No longer the province of teenagers or a parlor trick perpetrated by nerdy early adopters...

Living Out Loud: Thinking About Social Network Marketing
Participating in social networks means living out loud. Posting and sharing information, ideas and images that heretofore wasn’t public has become the new favorite past time for hundreds of millions of people.

Ten Things NOT to Do in 2009
Don’t Panic. The earth will keep spinning on its axis and marketers of all stripes will need to communicate and persuade customers and prospects. Focus on the meat-and-potatoes issues in your business.

Marketing Yourself in the Recession
Layoffs are a daily occurrence in this recession. Too many of my friends and colleagues have found themselves involuntarily benched. If thousands in each industry are on the street finding a new job ...

Making Sense of Social Media
When your 80-year old mother forwards a video to you each day and your mother-in-law writes a blog, you can't help but pay attention to the growth, acceptance and utility of social media.

Evaluating Online Marketing in a Downturn
You don't have to be a member of the Federal Reserve Board to know that marketers across all sectors are hunkering down and searching for the fastest and cheapest ways to acquire and retain customers as budgets evaporate. In the race for low cost/high yield tactics...

After the Crash: Rebuilding Financial Services Marketing
The Wall Street meltdown upended the positioning and customer credibility of most financial institutions. Rethinking fundamental marketing concepts and messages come in the wake of widespread feelings of helplessness, fear and loss...

The Palin Parable
The choice of Sarah "Barracuda" Palin as the GOP "Trophy Vice" candidate has set off the most intense and creative political debate in my lifetime. John McCain's gambit short circuited...

Getting More Leads From Your Website
There is a movement afoot to make B2B websites more productive demand generation tools. It’s about time. The key to prospect engagement is focus, perspective, content and ease-of-use.

10 Secrets to Become a Successful Marketer
Marketing is a service business in which the successful players super serve their clients.

Seven Secrets for Successful Marketing
Marketers fail because they try to do to too much and lose focus. The raison d'etre for marketing is to grow the business. It is the prime directive. Any CMO or any marketer who doesn't address this first and foremost deserves to be fired.

Marketing Lessons from the Hospital
Every profession has a dedicated language; those words, terms, phrases and concepts that serve as both a short-hand for practitioners and as a filter to keep outsiders at bay.

10 Marketing Lessons From Inventors
Inventing is a supreme act of optimism. An inventor rejects the status quo in favor of what might be.

Too Many Relationships: How Relationship Marketing Succeeds (and Fails)
I have more relationships than I can handle. I do a so-so job, managing up, down, and sideways at the office. I do a little better with my gorgeous wife. I struggle to manage relationships with dog-walkers, doormen, dry cleaners, tech guys, cab drivers, next-door neighbors, visiting cousins, finance guys, college pals, and professional peers. But I am maxxed out.

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