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Original articles from Michele Miller.
 
There’s Gold In That ‘Thar Name
It’s funny how consumers tend to ignore the obvious and forget the important part they play in the give-and-take of a business transaction.

Getting to Know You
Whenever I’m invited to a “networking event,” a funny thing happens. The dread of subjecting myself to the process causes my eyes to glaze over, rendering me nearly comatose.

Do You Need to Re-Invent Yourself?
Are you asking yourself the right (and sometimes difficult) questions? Do you even know what questions to ask? Could you redefine your market if you had to... and in the process, re-invent yourself?

Saying the Right Things in Marketing Your Business
As we sat there talking, I kept flipping back and forth between the homepage and the sign-up page. Suddenly, it hit me – they were saying the right thing, but not the right way.

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