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Original articles from Bruce Bendinger.
 
The Game Behind the Game
My advice to you is to put on some X-ray glasses and look past the dazzle of cool headlines, cool graphics, cool awards, and, of course, THE CONCEPT. Stop thinking about ads for just a minute — and start thinking about the business behind the ads.

The Game Behind the Game
Once upon a time, I heard a line about Hollywood attributed to F. Scott Fitzgerald. It sort of went like this: "When people look at Hollywood, they're like an audience watching a ventriloquist act—everyone is fascinated by the dummy."

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