Bring On the Media Trends: 2012 Halloween isn’t the fastest growing holiday without reason. From A for apocalypse to Z for zombies, dark humor and deeply dark drama — vampires, ghosts, hoarders, meth dealers, and Louis C.K. — take us where we want to go: into the Darkness. In a digital world, with fewer in-person contacts, dark programming makes us feel More. We want shrieking, pee-your-pants laughs; not sad little dramas, but dire, tragic tales of woe. To compensate we want spicier, darker, more intense entertainment.
Advertising or Diversity: Is What We're Doing Working? It's no secret that the advertising industry doesn't look like America. It never has. When David Ogilvy famously said in 1971 "The consumer isn't a moron. She's your wife," he obviously wasn't talking to bullpens full of women.