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Original articles from Richard Kean.
 
10 Strategies to Reinvent Your Personal Brand
If branding strategies can be used for products and services, why not people? You also have features and benefits, certain skills, and special talents that other people value. In creating your own personal brand, you'll want to exhibit and use those skills and talents that are highly valued by your "customers" and those that you enjoy using.

Brand Yourself
Today, organizations of all kinds are looking for strategic ways to establish trust and credibility, to build powerful and enduring "brands." If these branding strategies can be used for products and services, why not people?

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