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Original articles from Alan Krinsky & Steve Marcus.
 
How to Involve Procurement in Managing the Advertising Budget, Part 2 of 2
In part 1 of the article, we outlined the opportunity and detailed steps clients can take to make this work for both sides. Part 2 describes the detailed steps that both sides can take together.

How to Include Procurement in Managing the Advertising Budget, Part 1 of 2
Say the word procurement to an advertising agency and most will cringe thinking their fees are about to be skinned once again. Agencies will claim that procurement doesn't apply to their business because their product is creative and hard-to-measure. Yet agencies want to be compensated for the impact they can have on a client's business.

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