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Original articles from Bob Parsons.
 
The Importance of Knowing Your Brand Personality
In our business, we spend most of our time and energy marketing our clients’ brands, but how many agencies really take the time to define and build their own agency brand? If you are part of a large agency network, you cannot depend on the agency’s brand name alone to attract the best talent.

"Robert, They Can't Eat You!" My Rules For Success
Prior to speaking at a breakfast meeting hosted by a Phoenix magazine, I received an advance question from a participant: "What advice do you have for someone who is starting a business?"

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