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Original articles from Jeff Freedman.
 
SHARPENING THE POINT Because Good Enough is Never Good Enough
In a previous article, I discussed Small Army's "On Point" approach to effective marketing communications. That approach lies at the foundation of all of the work we do at Small Army.

GETTING ON POINT An approach to making the most of your marketing dollars
Over the last several years, we have all witnessed decreases in marketing budgets. At the same time, the market(s) in which those organizations compete continues to change. So, as organizations become more optimistic about the future, they need to be prepared to effectively market their brands in a new environment.

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