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Original articles from Patrick Hanlon.
 
What do Starbucks, al Quaida, Mickey Mouse and Las Vegas have in common? Part 2
Using the seven pieces of primal code, leaders can launch new ideas (whether new products or new politics) with confidence. Leaders can also retrofit or re-engineer existing brands and instill them with missing or more vibrant pieces of primal code.

What do Starbucks, al Quaida, Mickey Mouse and Las Vegas have in common? Part 1
More than they might think. Each of them sparkles with a construct that first entices us and then does its best to help make us a part of the community of people who believe in what they’re all about.

Account Leadership
Over beers one night down in Miami, Jim Patterson, then JWT's Creative Director; James Patterson, now best-selling author, pulled me up short and told me two things he wanted me to know: first, even though I was an account guy, he thought I could be a creative director somewhere, but not at JWT, because that was his job.

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