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Original articles from Alf Nucifora.
 
Be Prepared to Confront a Brave New Marketing World
Recently, I sat down for a wide-ranging discussion with consummate marketer, author, academic and futurist, Peter Sealey. An alumnus of marketing giant Procter & Gamble, as well as ex-marketing chief at The Coca-Cola Company and Columbia Pictures...

It’s Official! Trading Down is the New Cool
For the past decade, an analysis of retail data has shown a clear propensity on the part of America’s retail shoppers to cross-shop within general merchandise categories.

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