Talent Zoo

Awesome Jobs, Great Companies, & Hot Talent
menu button
 
Original articles from Eric Layer.
 
What Dying Brands Should Learn from the Business of Death
When brands or industries are in turmoil, it’s easy to hunker down and take a defensive stance. But too often, that instinct is exactly what leads to a company’s demise. The Blockbusters and Radio Shacks of the world put their heads down to defend old turf when they should have been aggressively striking out after new opportunities.

How Columbian Guerrillas Teach Advertisers to Stop Fighting
Marketing is often characterized as a war. It’s not hard to see why when so many campaigns are long, expensive conflicts between two sides. The Cola Wars of the 80s. Battles over features between cellular providers. Microsoft’s painful rebuttals to “I’m a Mac.” The status quo in advertising is to shoot and shoot back.

FEATURED BLOGS

BEYOND MADISON AVE.
The ad industry's cutting edge blog.
Go Beyond »

DIGITAL PIVOT
A blog about new and digital media.
Pivot Over »

FLACK ME
Public Relations from the inside out.
Get Flacked »

BENEATH THE BRAND
A blog for leading marketers.
Start Branding »




TalentZoo.com Advertising