Will I Stay or Will I Go? In the era of financial meltdown, “staycations,” slashed budgets and cost-cutting on all sides of the marketing ecosystem, what is the value of business travel?
User-Generated Content — Are we really putting the Me back in media? One of the buzz phrases bouncing around the marketing world over the last couple of years is “user-generated content.” The proliferation of web sites such as MySpace, Flickr, and YouTube that combine individual content and social networking, and the blogosphere in general, has created a tidal wave of online content created by individuals hoping to reach out to an audience much larger than their friends and neighbors. In fact, users are often reaching out to an anonymous mass audience because they don’t even know their neighbors.