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Original articles from Jeff DeJoseph.
 
Too Much Is Not Enough
Marketing organizes and expresses brands to connect with an audience in meaningful ways and stand out from the crowd. But over the past few years, lots of major media opportunities have become numbingly overexposed.

Brand is Dead. Now What?
The Post Post World. Post modern. Post literate. Post digital. Post ironic. Post 9/11. Post Enron. Post Andersen. Post brand

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