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Original articles from Mike Carlton.
 
Marketing through the Rear View Mirror
The story goes that when Henry Ford was seeking financing to build the Model T, his banker asked him, “Mr. Ford, have you researched your market to see if they want this contraption?” Ford’s immediate reply was, “No! If I asked them what they want, I’d be asking you for money to raise faster horses.”

Agencies at the Tower of Babel
At one time the whole world spoke a single language and used the same words. 4 "Come," they said, "Let's build a great city with a tower that reaches to the skies--a monument to our greatness!" ...

The Revolt of the Galley Slaves
When I was a kid, the Saturday matinee at the local theater cost fourteen cents. For that you got to see some non-descript, low-budget, class-C movie.

The Death of Account Service Has Been Greatly Exaggerated
You've heard it all. The gurus say that the agency account service function is no longer needed. It should be eliminated. It's not relevant any more.

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