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Citizens Rousing the Watchdogs
March 12th, 2010 by Doug Bedell |
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Now here's an example of the new media. Bernhard Warner, The Washington Post's director of Social Media Influence, analyzes a new element in product recalls – Girl Scout cookies, footrests, and snack dip products being called back at least partly because of complaints on social media. Computer and cell phone users are often sounding their own alarms.
"Each day," Warner writes, "the Food and Drug Administration's list of recalls, market withdrawals and safety alerts grows with frightening regularity."
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Primers on Proofreading
March 11th, 2010 by Doug Bedell |
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Maybe you feel some strictures on proofreading isn't necessary, but it is. We regularly see carelessly written press releases. Errors jump out at us, discrediting the message being offered. That's truly an unnecessary risk, but it's taken over and over again by folks who aren't able to get a little distance on themselves.
You've got to stand back, take a deep breath, and read copy anew, as though you've never seen it before.
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The Challenge of Messaging
March 11th, 2010 by Gail Whitcomb |
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Messaging can be a challenge whether it’s for a corporation, a non-profit, or the president. Recently, there's been no shortage done poorly: Toyota, Tiger Woods, John Edwards, or the International Olympic Committee.
I assume well-versed public relations counselors are in the background advising on strategy, timing, and the all-important message. What’s evident is that no one is apparently listening.
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Being Upfront About Budgets
March 11th, 2010 by Doug Bedell |
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When should you start talking budget with a prospective client? Jackie Wright notes on the Valley PR Blog it's a question that shouldn't be ducked, especially if you're a small business practitioner. She's right -- at least in terms of a broad upfront estimate of charges. "Many colleagues," Wright notes, "have told me that you should never approach budget within the first few meetings. Asking too early about an assigned budget is almost guaranteed to make you look money hungry and only interested in your bottom line."
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Amazon's Retailing Black Eye
March 10th, 2010 by Doug Bedell |
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It never occurred to me I avoided paying Pennsylvania sales tax in purchasing books from Amazon.com. When you think about it, Internet purchases are a problem for cash-strapped states, and Amazon looks more than a little beastly in "firing" all its Colorado affiliates because of a sales-tax dispute.
With retailing moving to the Internet, a legitimate question can be raised on the obligations of Web-based businesses siphoning cash without paying state sales taxes.
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PR's Becoming More 'Personal'
March 9th, 2010 by Doug Bedell |
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Valeria Maltoni makes an interesting, perhaps epochal, point about PR on her Conversation Agent blog -- public relations in the age of new media is becoming more personal, less institutional.
That is, to reach people via social media, people engaged in PR for clients or the organizations at which they work increasingly are speaking in their own voices and measuring their impact by the response to personally generated messages. Press releases aren't "over."
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Editorial Calendars Provide Trendy Clues
March 8th, 2010 by Doug Bedell |
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Shannon Cherry provides a reminder of the value of editorial calendars as locales of source material for blogs and insight into PR trends. As a guest writer for Denise Wakeman, Cherry urges bloggers and others to review editorial calendars regularly as barometers on where issues may be headed.
It could be fun developing a collection of editorial calendars for various publications, if they can be found online.
"More than 7,000 publications in the U.S. and Canada publish editorial calendars," Cherry writes, "and a few thousand do so for TV and radio shows."
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Trust Rebounding, Says Edelman Survey
March 8th, 2010 by Doug Bedell |
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Edelman PR's annual "global trust survey" shows trust in business increasing modestly, but only because of a spike "in a handful of Western countries, especially the United States where it jumped 18 points to 54 percent."
Edelman feels the overall improvement in its Trust Barometer "is tenuous, with nearly 70 percent saying business and financial companies will revert to 'business as usual' after the recession."
Trust in banks declined dramatically in most Western countries, plummeting 39 points (68 to 29 percent) in the U.S. and 20 points (41 to 21 percent) in the U.K. from 2007-2009."
"Trust in business has improved, but the patient has a long road to go for a full recovery," said Richard Edelman, president and CEO, Edelman. "The increase in trust in business belies its fragility. There is concern that short-term actions have been taken only as a result of the crisis and that government will need to remain a watchdog.
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