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PR's Becoming More 'Personal'
March 9th, 2010 by Doug Bedell |
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Valeria Maltoni makes an interesting, perhaps epochal, point about PR on her Conversation Agent blog -- public relations in the age of new media is becoming more personal, less institutional.
That is, to reach people via social media, people engaged in PR for clients or the organizations at which they work increasingly are speaking in their own voices and measuring their impact by the response to personally generated messages. Press releases aren't "over."
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Editorial Calendars Provide Trendy Clues
March 8th, 2010 by Doug Bedell |
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Shannon Cherry provides a reminder of the value of editorial calendars as locales of source material for blogs and insight into PR trends. As a guest writer for Denise Wakeman, Cherry urges bloggers and others to review editorial calendars regularly as barometers on where issues may be headed.
It could be fun developing a collection of editorial calendars for various publications, if they can be found online.
"More than 7,000 publications in the U.S. and Canada publish editorial calendars," Cherry writes, "and a few thousand do so for TV and radio shows."
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Trust Rebounding, Says Edelman Survey
March 8th, 2010 by Doug Bedell |
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Edelman PR's annual "global trust survey" shows trust in business increasing modestly, but only because of a spike "in a handful of Western countries, especially the United States where it jumped 18 points to 54 percent."
Edelman feels the overall improvement in its Trust Barometer "is tenuous, with nearly 70 percent saying business and financial companies will revert to 'business as usual' after the recession."
Trust in banks declined dramatically in most Western countries, plummeting 39 points (68 to 29 percent) in the U.S. and 20 points (41 to 21 percent) in the U.K. from 2007-2009."
"Trust in business has improved, but the patient has a long road to go for a full recovery," said Richard Edelman, president and CEO, Edelman. "The increase in trust in business belies its fragility. There is concern that short-term actions have been taken only as a result of the crisis and that government will need to remain a watchdog.
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Reputations at Light Speed
March 5th, 2010 by Doug Bedell |
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Social media is showing that companies need to be living not on the edge of their publics, but in the midst of them. That is, consumers aren't waiting so much for the media to advise them about corporations or personalities, as sharing impressions of them together on Twitter, Facebook YouTube and other channels. To assume it's smooth sailing for your corporate or personal brand (because it's not yet) in headlines or on TV news screens can be an ominous mistake.
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Warren Buffett on Crisis Communications
March 4th, 2010 by Doug Bedell |
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We'll keep this brief. There's no choice, actually. That's the way Warren Buffett put it when he discussed crisis communication on CNBC Wednesday morning. Asked about Toyota's crisis communications, Buffett responded with these best crisis practices: "Get it right; get it fast; get it out; and get it over." It's a memorable mantra indeed. Keep it in your wallets.
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'Shoe Leather' Bloggers Eligible for New York Press Cards
March 3rd, 2010 by Doug Bedell |
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Bloggers who devote shoe leather to their craft are now eligible for New York City press cards. Thus, the media world officially expands beyond hallowed newsrooms, at least in Gotham.
New York's City Hall announced bloggers who can show they have "covered, in person, six news events where the City has restricted access, within the two-year period preceding the application" will be granted press credentials. Bloggers will also be eligible for "reserve cards" and "single event" press cards if they have pre-registered and are in need.
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