Not having as much to say to the news media as you would like? Here, from everythingpr, are "12 Powerful Press Release Ideas for Any Business." They're "routine" topics that often go overlooked but are of legitimate interest to people following your business or a client's. The list was contributed by Bird and Co Creative, a British online marketing and SEO company. It includes such evergreen topics as making a prediction, reporting on survey results, and announcing a new staff member, website, contract, or client.
Hey y'all. It's no secret Americans love fattening food. If that weren't the case, "The Biggest Loser" wouldn't be so popular and buffets at Cici's Pizza wouldn't make such a killing. One such person who has endeared herself to the gluttony of this country is Paula Deen. The woman cooks everything with five sticks of butter and a side of fat.
Dave Hogan, who teaches PR at Abilene Christian University, writes in his hometown paper on essential, or at least very helpful elements, of 21st century news releases. Their ingredients - factual, newsworthy information - are the same but the format is changing for maximum effectiveness in a digital world. Which presents opportunities for PR people to develop new forms of content. "Far from dying," Dave writes, "news releases have taken on new life and are likely to be a staple of PR work for a long time to come."
We trust this will be our last "Top 10 for 2011" list, but it's a good one — the Holmes report recaps for us the Top 10 Crises of 2011, in knowledgeable summaries. They are Tepco (the Japanese earthquake), News Corp., Penn State, Blackberry, Dow Chemical, Netflix, Sony, HP, Qantas, and the European Central Bank. Put this aside for crisis communication recollection and learning.
With all the digital jousting going on for the attention of web visitors these days, there's still a lead role for effective email newsletters. But what makes for effective ones? David Wilson makes that a community question by quoting other experts in a small business blog post from Australia. Start with your newsletter's subject line, they urge, and, overall, keep it short and sweet.
There was once a time when her face graced every magazine and newspaper. Little girls wanted to be her, men wanted to meet her, and whole families would crowd around their televisions to see the new ideal of American beauty, style, and grace. Over the years, Miss America has grown and transformed into a million-dollar enterprise. It remains one of the largest providers of scholarships for women and its core values have barely changed since the first pageant almost 90 years ago. However, Miss America has looked at the new social media age and embraced it with open arms. And the role of the winner is no longer one of car-show super model.
Canadians apparently envy the open communication policies that exist for government-connected scientists in the U.S. The Canadian Science Writers' Association has been appealing to Prime Minister Stephen Harper and other national leaders to allow scientists to speak freely with the media. As things stand now, according to a column in The Globe and Mail, they need the government's permission to speak, and it's not readily given.
In a not-at-all-embarrassing confession, I have seen The Big Lebowski no less than 100 times. While you may argue that there are better ways I could have spent that time, I disagree. While buried in White Russians and rolling, there are a few PR lessons we can learn from the laziest man in Los Angeles. 1. Shaping an Identity. All of the Dude’s problems stem from a case of mistaken identity — which is ironic, because in terms of PR his identity is pretty strong. Don’t let his laid-back attitude fool you: the Dude’s identity has been carefully crafted to reflect his reality as a man whose only form of identification is a Ralph’s card. Like the Dude, an organization’s identity is the manifestation of how it views itself.
Trust continues in a tarnished state around the world, needing ever more burnishing. That's the main finding in the 2012 Edelman Trust Barometer, based on surveys during 2011 in 25 countries. Government dropped "a record nine points to 43 percent globally....Government officials are now the least credible spokespeople, with only 29 percent considering them credible."
Are you a recent college graduate looking to jumpstart your career in PR? If you answered Y-E-S to the above question, look no further. I have a few tips that will help you in your transition from backpacks to briefcases. The college days are officially over, and it's time for the unwanted reality check: obtaining your first job.
