| TODAY'S POLL |
 |
|
|
|
Measuring Matters: A Site to Visit
November 20th, 2009 by Adam Aziz |
 |
We haven't had time yet to dig into some of the new tools available for measuring Web presence and traffic, but we're glad to have this page to turn to when we do. PR people need to be mindful of how their clients/brands are doing in all the informational outlets available these days, so familiarity with new Web-measuring tools is important.
Read More...
Comments >> |
 |
Last Chance to Attend 'Oprah'
November 20th, 2009 by Jonnice Slaughter |
 |
Earlier this year, I wrote about how landing a client on "The Oprah Winfrey Show" can be a gift and a curse if the client isn't prepared. This week, the world learned the media mogul, Oprah Winfrey, will be ending her reign as talk-show diva on Sept. 9, 2011. While Winfrey's fans experience premature anxiety, wondering what they will do for their morning entertainment, publicists suffer from a different kind of pain.
Read More...
Comments >> |
|
Tiny Houses, Big Vision
November 19th, 2009 by Doug Bedell |
 |
Jay Shafer, the visionary head of the Tumbleweed Tiny House Company, does wonderful PR in this video of his 96-square-foot home in Sebastopol, CA, and his Web site. You would think Shafer has a hard sell promoting expensive (for their size) houses no bigger than house trailers. (Houses of this size are illegal in most communities in the U.S. and therefore have to be built on wheels and classed as trailers.)
What Shafer does with great elan in his videos is explain and show why his tiny houses aren't shacks. He gives Thoreau's cabin a modern update and sets his products in the context of promoting a sustainable environment and simple living. Tiny houses, obviously, aren't for most people but watching Jay's video can be enjoyed by anyone and stir one's curiosity.
Read More...
Comments >> |
|
Tweeting Tepid by the Fortune 100
November 18th, 2009 by Doug Bedell |
 |
A measure of how far social media has yet to travel in the corporate world comes from a Weber Shanwick report on Twitter use in Fortune 100 companies. It's languishing. Seventy-three percent of the Fortune 100 registered 540 Twitter accounts, but most didn't post very often, and some appeared to treat the feeds merely as placeholders to protect the corporate name. There was little real engagement with the tweeting public.
This isn't surprising for a new communication medium, but it's dismaying to find major corporations so skittish about working through Twitter. Over time, it won't be hard to spot those who do; they're likely to be prospering.
Read More...
Comments >> |
|
Learning from a Seamy Story
November 18th, 2009 by Doug Bedell |
 |
We've been meaning to pass along this enterprising look from Gawker into how coverage of the Eliot Spitzer affair unfolded in The New York Times, which broke the story of the former New York governor's prostitution scandal last year. Under New York's open records law, Gawker did some investigative work of its own in obtaining e-mail messages between Spitzer's communication director and press secretary and reporters who covered the story. "We were curious what the inside of a PR meltdown looks like," and found out. For The Times, especially, it wasn't ennobling. Gawker claims, "The New York Times showed Spitzer's flacks extraordinary deference as the scandal unfolded." You can be the judge of that. We're as fascinated by the comments at the end of the lengthy Gawker post as the peek it provides into media practice itself.
Read More...
Comments >> |
|
Drug Companies Overdose on Prices
November 18th, 2009 by Doug Bedell |
 |
Some folks, drug companies in this case, have no shame, or little sense of what constitutes effective PR. Good PR stems from doing the very thing something you say you'll do. However, after the drug companies promised to cut $8 billion annually from the nation's prescription costs as their contribution to health-care reform, they are raising their prices before any insurance changes occur. That will allow them to "cut" costs from a handily inflated base, with little if any gain from "reform."
Read More...
Comments >> |
|
Backgrounds 'Best' for PR
November 17th, 2009 by Doug Bedell |
 |
What does it take to be a strong PR pro these days? What backgrounds best suit folks to succeed in public relations?Journalism used to be what first came to mind, but there are broader associations now. The field is changing, and being quick on your feet was always important anyway.
Here's a post from Mopwater PR titled "6 Surprising Academic Majors that Led to Great PR Careers." Talk about broad-guaged folks. ( Mopwater is described as "an online meeting place for journalists, newsmakers, marketing and PR professionals, and media consumers." )
Read More...
Comments >> |
|
Never to Have Tweeted?
November 16th, 2009 by Doug Bedell |
 |
There's something unsettling about President Obama's comment to students in China that he has never used Twitter. That's right, never.
The president was meeting with Chinese students in Shanghai when one asked: "Do you know about the great firewall, and should we be able to use Twitter?"
President Obama answered, "I have never used Twitter, but I'm an advocate of technology and not restricting Internet access."
The president has 2.6 million Twitter followers and his offhand comment upset many of them. Beyond that, however, presence is a big part of what Twitter and other forms of social media are about.
Read More...
Comments >> |
|
|
|
Advertising Jobs |
Marketing Jobs |
Media Jobs |
Digital Jobs |
Creative Inquiry
McCann Erickson
New York, New York |
AAE job inquiry
McCann Erickson
New York, New York |
Project Coordinator
Blankslate Creative
Seattle, Washington |
Creative Director
RBG Marketing
Walnut Creek, California |
Channel Marketing Account Director
iris
Atlanta, Georgia |
ACD / Copywriter
Gotham, Inc.
New York, New York |
Sr. Art Director
Rauxa Direct
New York, New York |
Graphic Designer / Art Direction
ICRAVE
New York, New York |
Design Director
Luckie & Company
Birmingham, Alabama |
Jr. Account Executive
Sun and Moon Marketing Communications, Inc.
New York, New York |
Account Executive
Eric Mower and Associates
Atlanta, Georgia |
Assistant Print Producer / Traffic
72andSunny
Los Angeles, California |
Strategic Planner
Biggs-Gilmore
U.S. Nationwide |
Creative Director
Concentric Marketing
Charlotte, North Carolina |
|
|
