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Digital Pivot
Video the Medium of the (PR) Moment
September 2nd, 2010 by Doug Bedell
We've been watching video cameras getting smaller and smaller, with sharper and sharper lenses, and now here's Shel Holtz noting the quality of video cameras in smart phones is better than what video cameras themselves used to provide. He's encouraging teenagers to make videos. And if teenagers, why not PR people? Seriously, video needs to be considered, and probably incorporated, as an accompaniment to social media/blogging outreach and web page content. You can show a lot more in a video than you can say in print or a static photo. If the video is poorly done, that can be for better or worse, but with today's video options (like a Flip camera on a tripod), it's likely your video will be quite presentable.

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Measuring Sharpens Objectives
August 31st, 2010 by Doug Bedell
It's amazing the information and guidance you can find on the Web. Craig Pierce on the Public Relations and Managing Reputation blog, for example, provides practically a course -- certainly material worth careful study and absorption -- on PR strategy and techniques. Recently he's done a couple of interviews with Angela Sinickas, owner of Sinickas Communications, Inc., on measurement issues important to PR.

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No Sleaze, Please
August 27th, 2010 by Doug Bedell
Most Flack Me readers won't need this nudge, but every so often we like to remind folks that PR is an ethical field, not a sleazy one. The prompting for this post comes from a newly announced settlement between the Federal Trade Commission (FTC) and a California PR firm, Reverb Communications, Inc.

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Hold 'Lunch and Learns' on Social Media
August 27th, 2010 by Doug Bedell
You know social media has arrived when big law firms are offering counsel on it and SM guidelines and triage charts start popping up on the Web. Mashable has pulled all this together in an excellent "How To" post on handling employee use of social media. This likely is to become an ever bigger area of PR awareness and involvement.

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