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L.A. Gets a New Print Daily — The Register
April 17th, 2014 by Doug Bedell
This will be something to watch. News industry analyst Ken Doctor writes for the Nieman Journalism Lab on the launching by Aaron Kushner and Eric Spitz of a new print daily, the Los Angeles Register, in the huge L.A. market, going against the Los Angeles Times. Yes, a new print daily!

A Sensational Post on Business Blogging
April 17th, 2014 by Doug Bedell
Talk about a service to fellow PR professionals! Patricia Redsicker of Social Media Examiner has posted what amounts to a full-course presentation on business blogging, all but writing your posts for you. In 10 sections, with applicable links in each, Patricia takes you from "Establish Blog Goals" to "Measure Success" with generous heapings of insight and counsel from fellow business bloggers. A great offering (unless you're looking for an excuse not to blog)!
True Lies: Fixing Agency Fibs, Part 2
April 17th, 2014 by Elizabeth Friedland
The Lie: “We’re really excited to hear your feedback!” The Truth: The subtext that comes with that, as one creative explained, is, “We’re also fearful of you killing our ideas.” The Fix: “We want you to love our idea because we think it really meets your needs. It’s pushing your comfort zone, but here’s why it will work.”
What Hilary Clinton's Shoegate Tells America about Government PR
April 17th, 2014 by Shawn Paul Wood
To flacks in the know, "public affairs" is the process of communication of an organization's point of view on political causes. Let's not confuse that with governmental PR — as in, all the 535 members of our legislative branch, and those special ones in the executive branch. While each Senator and Representative has their own "chief of staff"...
True Lies: Fixing Agency Fibs, Part 1
April 16th, 2014 by Elizabeth Friedland
I got a kick out of the Digiday article “The White Lies Agencies Tell Clients,” but it also rubbed me the wrong way. With solid communication skills and an atmosphere of honesty (yes, even when it’s uncomfortable), no agency should ever have to tell a client a lie — even a little, tiny white one. Check out the original article here, and then read about how we PR agencies should handle each situation with honest and open dialogue. The Lie: “That’s a great idea!”
Brian Solis on Our Increasingly Digital Times
April 16th, 2014 by Doug Bedell
We keep returning to digital impacts on public relations - they're real and building. A good overview sense of how digital tides are rising is provided by Brian Solis, of the Altimeter Group. It features a prompt to a report that Brian and a colleague, Jaimy Szymanski, have prepared on "Digital Transformation." We recommend it as a means of keeping abreast of these challenging times.
Dig Into PR Measuring
April 15th, 2014 by Doug Bedell
If you're like me, you want to be able to measure the results of your PR efforts, in my case blogging. Learning Google Analytics from scratch can be daunting, but here's a "shortcut," an opportunity to be tutored by Adam Singer, Google's Analytics Advocate and speaker. His post on ClizkZ, "3 Actionable Ways for PR Pros to Measure Better," is a good place to start.
Local Politicians May Not Be Catching On To the Web
April 14th, 2014 by Doug Bedell
The political season is heating up, with mid-term elections in November and primary elections scheduled in many areas next month. The Internet is a new political context — how well are your local politicos using it? How would you be advising them in this regard? In Pennsylvania's Carlisle Sentinel, Theresa Myers, a Republican commentator, finds that, except for some tweeting, only one representative in her newly redistricted area seems to have the hang of the Web.
Making 'Transformative' Presentations
April 11th, 2014 by Doug Bedell
I went to a digital slide presentation this morning that was informative but not transformative — it didn't set me on a new course, or inspire me to take prompt action. There were gimmicky images fading in and out, but the motivational impact of the information technology was minimal. The presentation amounted to a partially wasted opportunity. Nancy Duarte seems to have opportunities like this in mind in her new book, Resonate...
Deal With It; It's All About Me
April 11th, 2014 by Jeannine Wheeler
As content continues to rule, brands struggle to put out the right kind, in the right channels, and at the right time. No one knows better than the master of self-reflective content: BuzzFeed, whose quizzes consistently achieve phenomenal shares, views, likes, and comments.
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