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A Seasoned PR Pro’s Thoughts on the Facebook Journalism Project
May 12th, 2017 by Muck Rack
You may or may not have heard about the new Facebook Journalism Project, where Facebook is trying to collaborate with media organizations and users, and improve how we share stories and digest news. “We will be collaborating with news organizations to develop products, learning from journalists about ways we can be a better partner…”

Social First Content Strategy: Start with Social, End with Success
May 11th, 2017 by Meltwater
Marketing campaigns inspire stretch goals. Whether the primary focus is increasing awareness, generating leads, engagement, or all of the above, your overall strategy has to achieve goals and tune out static. Long gone are the Mad Men days of one-way marketing that trusted brands to tell people how to think and what to buy.
By the Numbers: Is Brand Loyalty Waning?
May 10th, 2017 by Bulldog Reporter
New research has uncovered a startling gap between what consumers expect and what businesses are currently providing—despite a wealth of data available about customer behavior and purchasing choices, companies have a long way to go in terms of effectively using this data to better meet expectations.
4 Tips to Ensure Press Coverage
May 9th, 2017 by Bulldog Reporter
Journalists such as reporters, editors, producers, hosts and bloggers follow a rhythm for press coverage determined by deadlines, competitors, show times and breaking news beyond their control. Infiltrate that rhythm seamlessly with perfectly timed guests and sources to ensure incredible press coverage with journalists for your client or organization.
5 Steps to Brand Reputation Management
May 8th, 2017 by Meltwater
Online content adds a dimension to your brand – and ultimately your reputation – because the same brand can be perceived differently by online and offline audiences. The best way to manage brand reputation is to tell a cohesive story – to a receptive audience. While controlling the message in an age of social...
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