What Information Overload?
September 13th, 2012 by Doug Bedell |
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The next time you hear that people are "drowning in information" in these computer-powered times, be mindful of a study by Northwestern University that says information overload is bunk — "Very few Americans feel bogged down or overwhelmed by the volume of news and information at their fingertips..." |
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@Dewey: I beat Truman!...@Truman: Inaccurate reporting!
September 13th, 2012 by McBee|Gibraltar |
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Today, we live in a world with a vast amount of potential news resources. While the number of avenues for consuming news media continues to grow, many individuals appear to be losing trust in so-called “traditional" media outlets, especially when looking for credible news. A recent Gallup survey reported that Americans are increasingly frustrated with the quality of television news. |
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The Perils of Autopilot Positioning and How to Avoid Them
September 12th, 2012 by Jason A. Sherman |
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The public relations profession is sometimes ridiculed for our (perceived) tendency to over-position or, dare I say, “spin” issues — from how we share news with employees to how and what we share with media.
When done appropriately, the skill to position something in a more positive light is valuable and necessary. |
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Breaking Bad News
September 12th, 2012 by Doug Bedell |
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Nobody likes to break bad news, but, as a PR person, if you don't do it carefully and calmly, or advise your client on being forthright and responsive, you'll make the situation worse. On Ragan's PR Daily, Christina Miranda, of Redpoint Marketing PR, provides five pointers on breaking bad news as effectively as possible. |
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PR Opportunities in Job Creation
September 11th, 2012 by Doug Bedell |
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Given the importance of the subject, we've been hearing very little about job creation: How it's being done, what jobs need to be filled, what the prospects are for more jobs, and where? There's PR opportunity here. Jeremy Heimans and Lee-Sean Huang appear to agree. On the Huffington Post, they're urging "Join the Insurgency Against the Jobs Crisis." |
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The Top 5 PR Lessons Learned From the National Conventions
September 11th, 2012 by Shawn Paul Wood |
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For the past two weeks, every politico, pollster and national network has been in a tizzy over the Republican and Democratic National Convention. Admittedly, few things at these steroid-enriched pep rallies are impartial and unbiased. That said, there are five things that straddled the fence, reached across the aisle and could of have taught any PR professional five non-partisan lessons. |
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Check Your Own PR Stance
September 10th, 2012 by Doug Bedell |
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PR pros need continually to consider how well they are relating to clients and potential clients before anything else. How strong is your PR stance, how well are you coming across to the people who need to respect your style and skill well enough to pay you for your services? Susan Young, of Get in Front Communications, provides a pertinent post, "5 signs that PR leaders are impacting business results." With 26 years of experience in news and communications, Susan lists her "five signs" of effective PR pros.
They're peppered with links to other sources and, overall, a helpful tool for personal PR stocktaking. |
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Yummy Pieces of PR Advice
September 7th, 2012 by Doug Bedell |
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You see this sort of list occasionally, but Ronnie Manning has kicked it up a notch or two by calling on colleagues in the craft for "35 Delicious Pieces of PR Advice for You to Eat Up. Yummm." He asked them to relay "some of the best public relations advice that they have ever received..." There's lots of good advice here, but we especially like Mark Grimm's "PR is not about spin. It's about telling the truth well." The post is beginning to draw a list of comments that should add to its wisdom. |
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