TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories

CATEGORY: Commercials
American Eagle Outfitters' No-Photoshop Pledge Pays Off
May 23rd, 2016 by The Drum on Beyond Madison Avenue
American Eagle Outfitters' decision to stop photoshopping models in ad campaigns for its Aerie lingerie brand has paid off after the brand revealed a huge surge in sales. Two years ago the US clothing retailer sided with popular opinion when it announced that its advertising for Aerie would use models of all size and shapes and would portray them in a true light without any photoshopping. Regardless of whether move was motivated by altruism or pushing sales it has reaped rewards for the brand.

Doritos Targets Babies and Dogs
February 10th, 2016 by Cindy Wendland on Beneath the Brand
Sometimes, actually oftentimes, it shocks and surprises us the comments that people make. We tend to use social media to voice thoughts that should stay inside our heads, if they materialize at all. Doritos used a contest to get ideas for their Super Bowl commercial. The baby submission that won set off a flurry of Twitter activity that got a little heavy.
Advil Scores a Touchdown with Super Bowl Commercial
February 8th, 2016 by Cindy Wendland on Beneath the Brand
Usually a few commercials stand out from the Super Bowl plethora of advertisers. We love athletics and amazing feats and Grey New York, the agency chosen by Advil to create their 30-second spot, called “Distant Memory,” about people who can do amazing things. The message of the commercial was to make pain...
One Taste and You’re in Love
January 13th, 2016 by Cindy Wendland on Beneath the Brand
We still play with our Mr. and Mrs. Potato Heads. This classic toy has always seen a child (and parent) favorite. Its popularity increased even further with the three movies of Toy Story. Lays Potato Chips is capitalizing on the popularity of Potato Heads with their new commercial.
Intuit TurboTax Plays The Genius Card
January 6th, 2016 by Cindy Wendland on Beneath the Brand
Now that 2015 is over, it is time to start preparing your financials to file your tax return. You may have noticed that commercials have begun promoting tax return software. Intuit is spending a lot of money to promote its TurboTax software and doing it with a clever theme of geniuses.
Flack Me on
Advertise on Flack Me

Return to Top