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CATEGORY: Celebrities
Launching the Brand of Blue Ivy
March 21st, 2017 by Emory Brown on Beneath the Brand
There are famous Hollywood families who’ve created brands that rock: the Jacksons; Robin and Alan Thicke; Will, Jada, Willow, and Jaden Smith; the Barrymores; Donald and Keifer Sutherland; Rev. Run & Run’s House. These are superpower brands that have been and are developing over time. But Jay-Z and Beyoncé are producing a line of brands that will make their baby girl Blue Ivy a brand to speak to the testament of their star power in the entertainment industry. When your mom and dad are Jay-Z and Beyoncé, you’re going to be a mega brand...

Avoid Scott Disick's Instagram Snafu: Influencer Relations 101
May 25th, 2016 by Muck Rack on Flack Me
Last week, Scott Disick, of Kardashian fame, gave the world a glimpse into "influencer marketing" when he copy and pasted an email from the Bootea marketing team into his sponsored Instagram caption telling him exactly what to write in his post. Yikes. This was definitely a mistake on Disick's part...
PR Lessons from Beyoncé: How to Master Social Media
May 3rd, 2016 by Bulldog Reporter on Flack Me
No interviews, magazine covers or late-night talk shows led up to the release of Beyoncé’s “Lemonade.” Instead, Queen Bey turned to social media to promote the weekend release of her visual album. Through videos and photos, she tipped off her “bee-hive” and set the internet on fire.
A Man with No Name and No Face
February 12th, 2016 by Corinne MacInnes on Beneath the Brand
Banksy is, in many ways, the most singular street artist icon the medium has seen, even branching beyond Jean-Michel Basquiat as a street artist and beyond Keith Haring as a social activist artist. He is the most recognized and globally accessible street artist of today — and yet, he remains anonymous.
Louise et Cie Is a Class Act Brand
February 11th, 2016 by Cindy Wendland on Beneath the Brand
The Camuto Group is a remarkable fashion house. Though we lost the founder, Vince Camuto, to prostate cancer in January of 2015, his capable wife, Louise, continues on the tradition. Louise et Cie is one the latest brands in the Camuto Group to make a branding impact. Louise Camuto is the creative director of Vince Camuto. Louise et Cie encompasses her beauty in design. The Louise et Cie brand has some beautiful shoes.
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