CATEGORY: Industry News
|Performance Pricing Fails to Catch on in Influencer Marketing
August 15th, 2016 by Digiday on Beyond Madison Avenue
||Cost-per-engagement is seen by many agencies and influencer networks as a more transparent pricing model. Agency RPA recently tested CPE for a big consumer product client for the first time, where it collaborated with more than 40 Instagram creators — whose followers range from 2,500 to over 165,000 — on two campaigns.
This experiment over-delivered on the campaign...
|Arianna Huffington is Leaving The Huffington Post
August 12th, 2016 by Business Insider on Digital Pivot
||Arianna Huffington, the founder of The Huffington Post, is leaving the company, The Wall Street Journal first reported on Thursday.
Huffington plans to focus on a new startup called Thrive Global, which will launch in November and focus on health, productivity, and wellness issues.
The company shares the name of her book "Thrive" and will offer workshops, online courses...
|Saatchi Chairman Kevin Roberts Asked to Take Leave After Gender Comments
August 1st, 2016 by AdAge on Beyond Madison Avenue
||Publicis Groupe has asked Saatchi & Saatchi Chairman Kevin Roberts to take a leave of absence following controversial remarks he made suggesting that the ad industry's gender diversity debate is over.
"It is for the gravity of these statements that Kevin Roberts has been asked to take a leave of absence from Publicis Groupe effective immediately," Publicis Chairman...
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