|13 Examples of Super Skimmable Content
September 8th, 2016 by Hubspot on Digital Pivot
||One of the barriers to getting your work read and widely shared in the age of information overload is time. With research revealing that 55% of pageviews are less than 15 seconds in duration, your content needs to provide value and pique interest quickly to align with your readers' behavior.
|3 Great Blogging Tools You'll Love
August 8th, 2016 by Jeannine Wheeler on Flack Me
||If you’re a blogger, a press release writer or a social media influencer, you may want to check out these three top tools for creating and sharing your content.
Are you being a bit dense?
Is your writing impenetrable? Are you using bigger words than you need to? Are your sentences just a bit too long? Even though you might be capable of writing for the New York Review of Books, you really shouldn’t. Blogs in general should strive for readers with a grade level of around 8.
|Emotionally Connect with Your Audience on Social Media
July 15th, 2016 by Meltwater on Beneath the Brand
||Many companies are struggling when it comes to managing their social media engagement. But being active and posting frequently isn’t enough to connect with audiences. The most successful brand rise above the fray and engage audiences through emotional content on social media. And even then, getting an audience to not only read what you’re writing but to act, via commenting and sharing, can still be a mystery. If you’re unsure of where to start on the path to creating engaging content...
|3 Startups Keeping the Media Alive
May 11th, 2016 by Mike Bush on Flack Me
||Sure, it may feel like a bit from a Monty Python movie, but the reality surrounding the so-called “death of the media” is maybe not as bleak as one might be persuaded to believe. Slowly but surely, we are seeing a variety of new media business models start to trickle out, with companies like Blendle, Texture, and AdBlock Plus (really!) finding ways to help the media monetize its content.
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