|Maybe Radio Isn’t Dead
December 4th, 2014 by Mike Bush on Flack Me
||While the overall number of folks tuning in on their AM or FM dials is dropping, a podcast is showing that perhaps the long-talk format isn’t dead, just on-demand.
Serial, a podcast from the creators of This American Life, has taken the Internet and the U.S. by storm. A Google search for the podcast shows it’s been covered by the Huffington Post, Washington Post, Seattle Post Intelligencer, The Atlantic, Slate and the BBC (flacks everywhere are impressed with the earned media), and most interestingly, the show...
|Fast Brand or Slow Brand?
October 1st, 2013 by Janet Kalandranis on Beneath the Brand
||Guess what? Everyone wants fast these days. How do I bank faster, schedule appointments faster, make purchases faster? It’s all about spending the least amount of time yet getting an even better result. This isn’t a new idea, but something that has been built over time. It’s based on how integrated technology is into the day-to-day...
|A Fresh Start for GEICO?
April 19th, 2013 by Sarah Jane Dunaway on Beneath the Brand
||In case you haven’t listened to the radio lately — yes, the real radio, not satellite — Geico has released a new ad campaign geared towards military personnel and veterans. Their ads boast the usual elevator speech — save 15% or more — but with an added twist. This time their ad features copy such as, “supporting our troops since 1936,” and “since 1936 you are the people we love to serve.”
I wonder if this new campaign from Geico has anything to do with USAA? USAA is staying strong with their advertising efforts these days...
|Why Radio Will Never Die
January 24th, 2013 by Don McLean on Beyond Madison Avenue
||Over the last couple of years the argument that radio is a waste of time and money has surfaced. We hear estimates on when radio will die. Millions of people are seen daily with iPods stuck in their ears. One could start to see where people would think radio may have a hard time continuing. Who better to speak on this topic but none other than Bob Pittman, CEO of Clear Channel Radio and founder of MTV? Last year, the Adcraft Club of Detroit brought in Pittman to speak during the advertising club’s annual Radio Day. “Radio is America’s companion,” said Pittman, who commanded the stage from the start. “It’s the first social media.” Think about how social radio really is.
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