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CATEGORY: Pitching
Three Media Pet Peeves From an Experienced PR Pro
January 31st, 2017 by Muck Rack on Flack Me
Watching my Twitter feed each day, it is not uncommon to see journalists I follow complaining about public relations professionals. Complaints range from terrible pitches they received, press releases sent to them with no contact information or everyday gripes about working with us PR people that tick them off. The grumbles never seem to subside.

How to Maximize Your HARO Response Pitches
May 10th, 2016 by Don McLean on Flack Me
I seem to have pretty good luck with pitching media who put out requests through Help A Reporter Out (HARO). Some people say it’s not worth it and some think it’s one of the greatest resources for the PR pro and journalist relationship. I’m in the second boat. The people that say it’s not worth it may not prioritize these requests the same way as I do, so I thought I’d share what I do to help boost results. Read every pitch title. I read every HARO email that comes through my inbox. Miss one email or just do a quick scan...
7 Steps to Pitching Media on Twitter
May 6th, 2016 by Don McLean on Flack Me
If phone and email fail to get the message through, try pitching a journalist or two on Twitter. The 10-year-old social network is a place where many reporters today live and work, tweeting several times an hour in many cases. Being that it's used by reporters so much, it's natural to want to try to tap into that from a PR perspective. But how do you do it right?
What the Detroit Free Press Taught Me about Pitching Media
April 25th, 2016 by Don McLean on Flack Me
Last week I was able to sit in the morning meeting with Detroit Free Press executive editor Robert Huschka and his staff as part of the NewCo Detroit Festival. After we learned about what they talk about, how they talk about it, and the real-time metrics they review, it turned to the question-and-answer session. I had no intention of asking them about how best to pitch them, but many other...
Why Journalists are Deleting Your Email Pitches
April 18th, 2016 by Don McLean on Flack Me
The difference between emailing and phone pitching is a hot debate amongst generations in the PR world. I hear it and I get both sides. However, with a new generation moving entirely to a focus on email communication, you have to understand how to make email pitching work hardest for you before you pick up the phone.
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