CATEGORY: Great Marketing
|Have You Heard the Buzz? It’s Electric!
April 12th, 2016 by Briskman Stanfield on Beyond Madison Avenue
||Imagine earning $7.5 billion in one day. Plug it in, plug it in! And we are not talking Glade! Remove the “e,” and we ARE talking glad, as in all over the highway. Finally Tesla has launched the new affordable electric Model 3 and shocked everyone.
Fourth in the model line, Tesla has not only built another sustainable car that works in today’s world but created one priced for the mass market.
|Manitobah Mukluks: More than Aboriginal Footwear
March 11th, 2016 by Justine Huffman on Beneath the Brand
||Sean McCormick, CEO and founder of Manitobah Mukluks, established his company in 1990 in a Winnipeg trading post. At this post, the Métis entrepreneur exchanged tanned leather and mukluks and moccasins.
When photographs of celebrities donning Manitobah footwear hit news shelves, international demand soared.
Today, the company is still going strong, and is all about...
|Beyoncé Increases Red Lobster’s Sales #swag
February 24th, 2016 by Justine Huffman on Beneath the Brand
||Word of mouth will always be the most effective form of advertising. We’ve heard it a trillion times in the marketing universe, but now Red Lobster knows!
After Beyoncé dropped her latest single, “Formation,” Red Lobster experienced a thirty-three percent increase in sales. All due to Mrs. Carter...
|Is Your Newsletter Effective?
February 11th, 2016 by Justine Huffman on Beneath the Brand
||Now that social media is a part your company’s branding, is your newsletter effective?
If your audience is getting most, or everything, they need to know about your business offerings from the official website and social media spots, then probably not.
In order to determine if your newsletter is newsworthy, consider the following:
All text and no imagery? Boring!
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