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Gotcha! (We Know How You Feel)
August 13th, 2018 by Brian Keller on Beyond Madison Avenue
Have you ever walked around and spied someone coming at you? Have you realized that that person, even if you stopped to make room, was going to run into you anyway?

You, Too, Could Go All the Way...If You Bet Enough
December 2nd, 2015 by Brian Keller on Beyond Madison Avenue
Two pretty bad teams (the Baltimore Ravens and the Cleveland Browns) played the most exciting game of the weekend (Monday, November 30, 2015). The Ravens won on a game-ending blocked field goal return for a touchdown. This victory propelled Baltimore into the playoff picture. This team has lost three starting offensive lineman, two starting receivers, the starting running back...
Facebook Ads for PR
November 25th, 2015 by Mike Bush on Flack Me
Last week on Flack Me, fellow PR Pontificator Doug Bedell gave his view on whether or not it is OK for PR people to use email tracking software when pitching the media. Spoiler alert: He’s not a fan. Well, if a little tracking software got under his skin, wait until he gets a load of this. A recent article in the Wall Street Journal highlights the way in which some agencies are buying Facebook ads...
Hyper Aggressive Social Marketing Might Make Everyone an Influencer Target
November 17th, 2015 by Mike Bush on Flack Me
A startup named HyPR garnered some digital ink a few weeks back for its concept of identifying social media influencers, and attempting to build a layer of programmatic advertising into influencer relations. Essentially, the company seems likely to approach folks with more than 10k follower, segment their follower bases, by a variety of demographics such as location, gender, etc, and then try to sell promoted posts to advertisers (assuming those identified as an influencer sign up).
A PR Guy’s Advisory: Web Ad-Blocking Has Arrived
October 15th, 2015 by Doug Bedell on Flack Me
With apologies to my colleagues at Beyond Madison Avenue and Beneath the Brand, I’m frankly pleased to report that I’ve installed an ad blocker on my Chrome browser. Yes, if it works as well as a few initial visits indicate it does, I won’t have to look at any more web ads.
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