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The Rumsfeld Interview: Knowing Where You Are
April 24th, 2014 by Doug Bedell
In its highest and best sense, public relations is about building constructive relationships, or avoiding damaging ones, by recognizing and responding well to reality. The interview that National Public Radio recently aired with filmmaker Errol Morris over his attempts to "connect" with Donald Rumsfeld, Secretary of Defense under President George W. Bush, suggests a disappointing sense of relational savvy on Rumsfeld's part...

#PR: Grow or Become Stagnant; Your Choice
April 24th, 2014 by Gerard E. Mayers
Sir Richard Branson, the founder of the Virgin Group, recently submitted a most thoughtful article as an InFluencer on LinkedIn. Crammed full with valuable advice and suggestions, it was my immediate thought to consider it for my blog this week. I am sure as you read the original posting (click here), you will see where many of his thoughtful insights dovetail nicely into PR.
New York's Cops Create a Photo Melee – Oh Dear!
April 23rd, 2014 by Doug Bedell
New York's police department got what it asked for when it asked people to post pictures of themselves on Twitter with members of the force — presumably cuddly ones with a warm PR glow. But geez, almost immediately it started getting photos of New York's finest roughhousing people and looking like warriors. It created the hashtag #myNYPD for the purpose. So how does a misbegotten hashtag get recalled?
#PRFail: 'We the People' Sticks It to the People
April 23rd, 2014 by Shawn Paul Wood
Just when you thought the U.S. Government would finally realize that a record-low approval rating of nine percent may be worth improving comes the White House's concoction of "giving American what it wants" — a voice. Only there was a catch. The U.S. Government would like to hear your voice when they pretty much feel like it. Namely when it concerns one Justin Bieber. (Yeah, you knew this was going to be good.) The Obama Administration created two-way conversation between the American public and the government by embracing social media.
Pressurized Media Interviews a PR Hazard, As Well As Opportunity
April 22nd, 2014 by Doug Bedell
Media interviews are occurring in an increasingly pressurized working environment for the reporters doing the interviewing. PR people need to be mindful of that, Beth Monaghan of InkHouse Media advises in a Ragan post. There are fewer reporters and their "news cycle can be mere seconds long." That may well work, Beth warns, for less engaged listening. So PR people need to practice, and speak, in naturally sounding sound bites.
Takes Too Much Time Being Social?
April 21st, 2014 by Doug Bedell
Don't have time to be social because it takes too much time being social? That sort of question can easily arise as you're trying to tend all your social media outlets, and if it does, you probably have too many of them. The folks at Apex Public Relations in Toronto, Canada, address this question in a couple of posts, "Which social platform should you be on?", and "Do clients need a personal social strategy?"
C-Suite Not Yet Sold on the Blogosphere? Try This...
April 21st, 2014 by Jeannine Wheeler
What’s in your PR plan? Social media, media outreach, video, SEO, stakeholder engagement? What about blogger outreach, particularly if you’re working in the hospitality sector? Bloggers can be an integral part of your success…but is everyone sold on the idea of gifting expensive destination packages to travel bloggers? To learn more about how to leverage the blogosphere, I spoke with Ryan Sheehy, APR, a PR pro who specializes in travel, tourism, and entertainment. Based in Austin, Texas, she services clients in The Lone Star State, as well as in Orlando, Florida. In addition to running her consultancy SHEEHY creative, Ryan teaches PR and emerging media at Texas State University. Q. Is there value in incorporating travel, food, and entertainment blogger outreach...
Doctors, FDA Caught Napping on Gynecological Safety
April 18th, 2014 by Doug Bedell
America's medical community and, for that matter, the Food and Drug Administration itself, aren't looking any too good relationally in the wake of an FDA "safety communication" advising against the continued use of a device in gynecological surgery that has been associated with a risk of cancer and was flagged in coverage by The Wall Street Journal. The FDA began its review of the device (power morcellators) in December, an FDA official said at a press conference yesterday, "when some high-profile cases covered in the media came to our attention."
#PR Rant: Consumer Trust and Belief Goes Beyond Ads to PR
April 18th, 2014 by Gerard E. Mayers
A few weeks ago I sat down with Henry Raab, who is Vice President of Public Relations for SBW&R, an integrated media agency located in the Lehigh Valley, Pennsylvania area. I met with him preparatory to a conference call on a freelance project I was working on with/for him.
US Airways Social Media Team Crashes But Their Flack Deserves Parachute
April 18th, 2014 by Mike Bush
It may be a bit of a piling on, since most folks have, at the very least, heard a bit about US Airway’s recent social media…turbulence? The gist, for those who missed it, is as follows: Passenger sends tweet complaining about delay. US Air says “we’re sorry." Passenger continues to complain.
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