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Ebola in the U.S.: Burson-Marsteller Arrives on the Texas Hospital Scene
October 18th, 2014 by Doug Bedell
Reuters has a story, partly referencing a New York Times piece a day earlier, on Burson-Marsteller being hired by Texas Health Presbyterian Hospital to handle PR aspects of the unfortunately botched care the hospital provided to Thomas Eric Duncan, who died there of Ebola. It's an example of how a crisis can open up all sorts of windows into an institution.

HubSpot Helping With Social Media Management
October 17th, 2014 by Doug Bedell
HubSpot provides us with a timely weekend activity – becoming familiar with and setting up a social media content management system. Seriously, social media takes planning and a disciplined method for finding and posting engaging content on a regular basis. It looks to us like this HubSpot system – starting with “Keep an updated content calendar” through “10) Set a time limit for each task” – should indeed keep your social media posts in a row.
Streamers' Utopia
October 17th, 2014 by Mike Bush
It’s finally happening. After years of hoping, praying (begging?), and keeping our fingers crossed, those of us who have been advocating cutting the cord from Cable are finally seeing a light at the end of the tunnel. It started Wednesday, when HBO announced that, yes, they would be unbundling from cable and building a standalone service.
'Could Have' Makes For Horrible PR
October 16th, 2014 by Doug Bedell
Who would have thought that the Centers for Disease Control would have been so hidebound as to stick with lax infection control procedures when faced with controlling Ebola in the U.S.? “In retrospect, with 20/20 hindsight," said CDC Director Dr. Thomas R. Frieden, “we could have sent a more robust hospital infection control team and been more hands-on with the hospital from Day 1.”
PR and Marketing to Marry? Heaven Forbid
October 15th, 2014 by Doug Bedell
Diane Schwartz raises a provocative question on PR News Blog: “Will PR and Marketing Get Married One Day?” I’m not among younger practitioners and they could make it happen, I suppose. But it’s likely to be a rocky union unless marketing changes its ways. For marketing is about selling while PR is about relating. And they’re not necessarily a good match. I’ve seen marketing people so fixated on selling that they don’t relate well at all, even when they already share the joint title of public relations and marketing...
Young People Preferring Smartphones Over Cars
October 14th, 2014 by Doug Bedell
Here’s an interesting post on the priorities of young people that might help in relating to today’s world, providing you’re adept at communicating with a smartphone. Micheline Maynard notes on Forbes that teenagers aren’t as much interested in driving as they used to be, preferring to be on their smartphones instead. “Nationally,” Ms. Maynard advises, “only about 27 percent of 16-year-olds now get their licenses, compared with 46 percent in 1983. They're putting off nabbing the credential for a variety of reasons..."
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