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Parton Me: 10 Social Media Lessons to Learn from Dolly
September 29th, 2016 by Meltwater
Sublime lyrics and bedazzled jackets aren’t the only things sharp about Dolly Parton. The Tennessee songbird is every bit as savvy a businesswoman as she is a legendary performer—and an actor, amusement park developer, dinner show theater owner, and film/television company mogul. Despite now being a “lady of a certain age,” Dolly boasts a social media following that many younger stars would envy, with more than 4.1 million Twitter followers, 3.7 million Facebook fans, 355k followers on Instagram, more than 22K subscribers to her official YouTube channel...

What’s the Buzz Surrounding Measurement Month?
September 28th, 2016 by Bulldog Reporter
As PR pros, we hear the same industry buzz words over and over again. As such, any tenacious PR pro has heard a bit about PR measurement/analytics, especially as of late. With all the measurement “buzzwords” being tossed around, what key terms should be at top of mind as you yearn to better understand how proper measurement works?
How To Use Tech Tools to Improve Your Content
September 26th, 2016 by Cision
Tech tools make me seem like a better writer than I am. If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them.
Guilty by PR Association: 86% of Financial Services Pros Say 2008 Still Impacts Reps
September 25th, 2016 by Bulldog Reporter
Nearly a decade after the 2008 financial crisis, many financial services companies are still feeling its impact when it comes to reputation, according to new research from integrated communications firm Makovsky, which recently released its 2016 Wall Street Reputation Study. The study—which surveyed communications, marketing and investor relations professionals...
Five Ways Startups Hurt Their PR Campaigns
September 22nd, 2016 by Muck Rack
As publicists, it’s our job to advise clients on strategy, and sometimes, run interference on things they shouldn’t have done (or said). Having worked with my fair share of startups, I noticed that the same snafus came up again and again, across industries, that I didn’t experience with bigger companies.
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