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Killed a Beloved Lion? Hire a PR Firm
July 29th, 2015 by Doug Bedell
Why does public relations have such a murky public image? Because, we’d venture, it readily accepts clients like the Minnesota dentist who shot, with a bow and arrow, the Zimbabwe lion, Cecil. The hunting party, reports Radar Online, then tracked the lion down for two days so he could be killed with a gun, beheaded, and skinned.

Dealers Should Hold Training Meetings for Today's Car Buyers
July 28th, 2015 by Doug Bedell
With digital dashboards and low-slung designs, auto dealers can’t rely on busy salesmen to explain all the features and differences in today’s new cars. So why don’t dealers hold training meetings, or seminars, for new car buyers? That would be a relational plus for the dealers.
Someone is Earning Their Crisis Cred
July 28th, 2015 by Mike Bush
Over the weekend, it emerged that a PR firm has been brought in to do some sort of damage control for Gawker, the embattled media company. Gawker’s obviously built on snark and celebrity news, and when a news organization like this comes under fire, well, let’s just say that don’t do it small.
Sleeping In Seattle? Really
July 27th, 2015 by Doug Bedell
The Pacific Northwest faces a one-in-ten chance of a catastrophic earthquake in the next 50 years. You’d think that would be of concern out there. “But the Northwest’s mellow residents and officials have just shrugged it off,” notes The Week. Indeed, you wonder how anyone could ignore threatened devastation on an epic scale after reading Kathryn Schulz’ New Yorker article that described it all in horrific detail. Japan has a warning system for earthquakes…the Pacific Northwest, nothing. Clearly, some preparedness measures are better than none. FEMA can attest to that. It’s blind-eyed PR to be Sleeping in Seattle on the possibility of “a really big one.”
How PR People Can Promote a Welcoming Web
July 24th, 2015 by Doug Bedell
Boy, it was comforting to come upon this Business2Community post by Rachel Moore on “The 8 Dying Trends In Website Design To Stay Away From.” If enough people read and apply it, maybe, for example, websites won’t start talking to you unless you ask them to.
11 Top Tips for Optimizing LinkedIn for Business
July 24th, 2015 by Jeannine Wheeler
Are you on LinkedIn? Maybe so, but have you really optimized the platform for you and/or your business? After all, there are now 364 million users and three million company pages on LinkedIn. In fact, 30% of small businesses are now using LinkedIn regularly.
PR Is a Process, Not a 'Quick Fix'
July 23rd, 2015 by Doug Bedell
With all due respect, Sheila Dixon, who is running for mayor of Baltimore, appears to have a limited view of what’s involved in a public relations strategy. Which makes this an important opportunity to clarify what PR is about. (Ms. Dixon was also the city’s mayor from 2007 to 2010.) “Sure, we can do a (PR) campaign and say, ‘Hey, Baltimore’s safe now,’” Ms. Dixon says in a Baltimore Business Journal story, “But come on. People have to see for themselves. They have to go back up on Pennsylvania Avenue – CNN news, whoever, – and see people getting on the subway going to work.” Actually, a sound public relations strategy includes all the other elements in the Business Journal story as well...
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