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#PR: Your Online Reputation Matters
October 21st, 2016 by Gerard E. Mayers
I recently sat down, virtually, with Warren Cooper, Senior PR Lead at Evergreen Partners, Inc. to ask him about Online Reputation, and Reputation Management. I wanted to learn from him what online reputation means for an organization, how us flacks can stay informed and abreast of their organization's online reputation, and how we can respond to issues as they develop. Warren shared some very interesting thoughts on both of these important topics below.

How Media & PR React to a Crisis in the Age of Information Overload and Trump
October 20th, 2016 by Muck Rack
Donald Trump may be the perfect metaphor for crisis communications today. A crisis has always brought out lots of internal corporate or personal angst and media coverage and the dark art of crisis PR. But today, it seems like a crisis moves at warp speed – fueled by social media and cable news. In what may be a playbook for the future, when Trump tweets at 3 a.m. or steps into a controversy, his team, the Clinton campaign, voters and the media all react and the crisis hits overdrive.
New APAC Journalist Survey Finds Press Releases Are the Most Trusted Source for News Stories
October 20th, 2016 by Bulldog Reporter
Press releases are still the most trusted and go-to sources for writing news stories or verifying facts among journalists in Asia-Pacific, followed by the corporate communications spokesperson and a company’s official website, according to a new report from PR Newswire that offers insights for PR practitioners, marketers and corporate communications pros to help them better...
Sorry to Burst Your Bubble: The Long Tail Keyword Myth
October 19th, 2016 by Bulldog Reporter
Today’s article is a controversial one, with many PPC marketers believing that long tail keywords are the holy grail of Adwords and that they are the best way to get cheap high converting traffic. I am forever hearing from so called “PPC Experts” say that they were able to double a client’s profit by taking all of their 2-4 word...
Four Habits PR Pros Need to Ditch
October 18th, 2016 by Muck Rack
The public relations profession is booming. According to the U.S. Bureau of Labor Statistics, the number of PR people has more than doubled since 2000. And, as public relations, content marketing and social media converge, there are more opportunities than ever for professionals joining the PR ranks. But, as we grow in number, PR pros need to make sure to keep their skills sharp.
Measuring Every Aspect of PR’s Impact—Even Press Releases
October 16th, 2016 by Meltwater
You put a lot of work into crafting your press release. You hope it will become the source material for profiles and reviews of your brand. But the question about the effectiveness of a press release and who may be reading it (is anyone?) can be frustrating. The wire service many of us have been using for years distributes your releases, and then? Was the effort a waste? Has anyone contacted you directly for additional information, quotes, an interview?
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