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Eavesdropping on Lawyers
August 21st, 2014 by Doug Bedell
Relationships between lawyers and PR people are famously uneasy. To gain insights into where lawyers are coming from (if you have time to spare on such a lofty pursuit), we pass along our discovery of Kevin O'Keefe's blog, "Real Lawyers Have Blogs". Indeed they do, and Kevin, a Seattle-based lawyer himself, regularly lists posts on the "Top Ten in Law Blogs". Discover how they may pertain to your PR interests.

'Ice Bucket' Latest In a Lively Line of Stunts
August 20th, 2014 by Doug Bedell
There was a letter in The New York Times yesterday by Howard J. Rubenstein about a PR specialty that we haven’t touched on: stunts. It’s especially timely during this summer of the chilling Ice Bucket Challenge, which, indeed, seems to be what prompted Mr. Rubenstein, who’s been in PR for 60 years, to write his letter.
Is the Quest for Content Killing Newspapers?
August 20th, 2014 by Shawn Paul Wood
Regretfully, it is no secret that newspapers — particularly community publications or those in smaller markets — are fighting each day just to stave off bankruptcy. Perhaps worse: irrelevance. What publishers are discovering more and more is that content really is king, and all that "news" mess isn't really what today's reader is interested in seeing in the headlines.
Newsroom Titles You'll Need to Know
August 19th, 2014 by Doug Bedell
Jim Romenesko takes us on a tour of one of today's new newsrooms, based on position descriptions at Gannett's Pensacola News Journal. Best as we can tell, the City Editor is now the Community Content Editor, or maybe the Content Coach. Preserve us! Better know who you're asking for well in advance. Take a tour, maybe, beforehand.
Ignored Every Time You Walk Into a Room? Try Something Else, Then.
August 18th, 2014 by Jeannine Wheeler
That’s exactly what brands have done. After realizing that few consumers were paying attention to their traditional web ads, they’ve changed tactics. They had no other choice. Between 2000 and 2012, for example, the click-through rate for banner ads fell from 9% to 0.2%, resulting in 99.8% of them being ignored, according to Publigroup. Consequently, brands have gone native, and they’re doing it brilliantly...
Important To PR Too: Content Marketing Becoming Personalized
August 18th, 2014 by Doug Bedell
John Jantsch on DuctTape Marketing offers an instant seminar on where content marketing is headed, important both to public relations and marketing. It's becoming more personalized as the content scene becomes saturated. John has a group of experts in the field contributing to the discussion. Well worth the time of PR people invested in the web.
Brian Solis Considers Workplace Communication, a PR Opportunity
August 15th, 2014 by Doug Bedell
Brian Solis is a keen observer, there's no news in that. But take advantage, in terms of PR self-reflection, of his post on today's "disengaged" workforce. If employee relations isn't a relational opportunity, we've never seen one. Workplace relationships aren't a challenge for human resources alone, the pressures are too profound. What do you do to engage the 21st century workforce, which is now beginning to include "Generation Z"?...
The Day Ralph Trended on Twitter: A Story of Karma
August 15th, 2014 by Mike Bush
For the non-baseball (or sports) fans, hang in there on this one; there’s an important lesson about being first on Twitter. For anyone who follows sports, go ahead and skip the next paragraph, which gives a little primer on what a league’s trade deadline day means to its fans. Background: In each of the major sports leagues (Baseball, Football, Basketball, and Hockey)...
#PR: Robin Williams on Communicating
August 15th, 2014 by Gerard E. Mayers
Like you, I am saddened deeply that the world has lost a creative genius of the caliber of Robin Williams. From what I have heard over the last few days, he was such a master of improvisation that scriptwriters of the movies in which he had starring roles would literally leave entire swaths of dialogue totally blank. They did this knowing that he would, without fail, improvise and ad-lib perfectly. He was that good... and that crazy (in a funny sort of way). But, as we also have learned, Robin was a tortured soul as well.
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