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Videos on Facebook – a New PR Outlet
February 5th, 2016 by Doug Bedell
PR pros can now display their clients via videos on Facebook. Lisa Arledge Powell, of MediaSource, writes on Ragan’s PR Daily about how easy it is to use Facebook’s new video streaming feature, Live. You’ll be viewing news reports, personal odysseys and lots else there, including PR streams. Facebook’s status as the Coney Island boardwalk of our digital times keeps growing – get out there!

Considering a Career in PR? Have You Decided Your Specialty?
February 5th, 2016 by Jeannine Wheeler
If you’re preparing for a career in PR, have you considered where you would want to specialize? Although many PR positions will traverse a number of specialties — especially in the beginning of your career — there is the opportunity to focus exclusively on one sector of PR or another.
A PR Lady Who Hates Press Releases: Here’s Why
February 4th, 2016 by Doug Bedell
Christina Nicholson, owner of the MediaMavin PR agency in Florida, writes about why she hates press releases. A PR person who hates press releases? Well, when working in TV, she used to delete “just about everything” PR people sent her. Here are the six biggest complaints she had with press releases. Learn from Christina’s experience, and wisdom.
Empathy Lacking in Flint and LA Area Crises
February 3rd, 2016 by Doug Bedell
In Flint, Michigan, and Los Angeles County California, we have two crisis settings in which a prime tenet of effective crisis communication seems to be missing – empathy, that is, identification with the affected residents and what they are feeling. Reports we have been reading indicate that officials at these two scenes have been taking their own good time providing helpful information and responding effectively.
Sympathy for a Journalist, Part 4: Emasculation
February 3rd, 2016 by Mike Bush
It’s not often that reporters at top-tier publications offer their readers a look inside at how the sausage is made. And while the story by Conor Dougherty at the NY Times about trying to interview Google’s Co-Founder Larry Page feels like something that fits better on Medium than the Grey Lady’s pages, it did provide a really interesting take on how reporters can sometimes be shut out from the sources with whom they’re most interested in speaking. I had the same experience recently, and found myself able...
Today’s Journalism Draining Journalists
February 2nd, 2016 by Doug Bedell
Journalism’s always been a pressurized profession, but today it may be draining journalists more than satisfying them. This, of course, can be ominous for PR practitioners as they seek to cultivate press contacts. “It is rare,” writes Erica Berger on Quartz, “that we discuss what online media in particular is doing to journalists, writers, and editors in the fast-moving digital age.”
Police Taking a Respectful Pledge in San Francisco
February 1st, 2016 by Doug Bedell
Could it have come to this? Sadly, yes. In San Francisco, police officers “are being asked to combat racism in the ranks and take a pledge to turn in colleagues displaying intolerant behavior, such as slurs and jokes targeting people of color, gays and women.” When police officers have relational problems requiring such pledges, we are all taken down a few pegs.
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