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PR 101 Reminders from United and Pepsi: How to Properly Manage a Public Relations Crisis
April 28th, 2017 by Bulldog Reporter
Recent controversy from United Airlines and Pepsi has put both brands in the ICU. Will they ever recover? Well, that all depends on how their PR teams manage the respective gaffes. As both companies scramble to perform some serious damage control, they are shedding light on what to do and what not to do in similar situations.

6 Important Questions Communicators Need to Ask in a Crisis
April 26th, 2017 by Muck Rack
When we work with our clients in crisis communications planning, we walk through the following questions: 1. What’s the worst that could happen? This is where you brainstorm every possible worst case scenario that could happen to your organization. This should capture everything from marketing campaigns...
5 Lessons Content Marketers Can Learn from Traditional PR
April 26th, 2017 by Bulldog Reporter
For many small business owners, mastering the art of great PR can seem like a talent reserved only for the wizards and dabblers in the black arts. At best, it seems like something that requires a whole department packed with experts. But the truth is that it’s actually just a matter of strategy.
Journalists Speak Out: Four Tips to Ensure Press Coverage
April 25th, 2017 by Bulldog Reporter
Reporters, editors, producers, hosts and bloggers follow a rhythm determined by deadlines, competitors, show times and breaking news beyond their control. Infiltrate that rhythm seamlessly with perfectly timed guests and sources to ensure incredible press coverage for your client or organization. If that sounds easy, it’s not.
How to Find Millennial Influencers in 2017
April 24th, 2017 by Bulldog Reporter
Millennials are a very important demographic for marketers. As the largest generation since the boomers, millennials are fast growing in purchasing power. Two of the most powerful keys for tapping in to Millennials as a customer base are millennial influencers and the social media platform, Instagram.
Why Storytelling is Crucial for Authentic Communication
April 21st, 2017 by Muck Rack
You’ll often hear that public relations is an industry built on relationships. This is true, and one of many elements that goes hand in hand with healthy relationships is authenticity. The word authenticity itself can bring to mind half-baked attempts to be genuine with audiences...
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