TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Federal Managers Aren't Relating Too Well
August 1st, 2014 by Doug Bedell
Here's something to consider whatever business sector you're related to: Internal communication may not be going well and could use enlightened PR help. Starting, for instance, with the federal government. A FedSmith.com blog post advises that federal employees are unhappy with the communication they're getting (or not) from their leaders....

Should You Get Fired for Being a 'Homophone'?
August 1st, 2014 by Jeannine Wheeler
I hope you read that carefully. That was homophone, not homophobe. For one Utah language school blogger, however, no matter how carefully it was spelled out, it still meant "You’re fired!" That’s allegedly what happened to Tim Torkildson, social media and content provider for the Nomen Global Language Center in Provo Utah, after the owner of the school read his blog about homophones.
'Billionaires' Behind the Environmental Movement
July 31st, 2014 by Doug Bedell
Forbes discusses a report by the U.S. Senate Committee on Environment and Public Works (EPW) that opens to view the shadowy funding sources – a handful of "Billionaires Club" foundations – of the environmental movement. The concentrated funding doesn't invalidate the cause, but does suggest how wealth-centered major public interest campaigns have become...
#PR: Gr8 Cust Serv = Gr8 PR
July 31st, 2014 by Gerard E. Mayers
I've blogged previously about how important internal as well as external clients of any organization are to that organization's PR efforts. My colleague Shawn Paul Wood recently penned a terrific piece about three excellent reasons why great customer service actually helps boost PR. He notes, “In this year of social media and gotta-have-it-now-itis, it seems there is only one silver bullet that will kill any PR juggernaut: poor customer service.”
A Truce the Government Missed
July 31st, 2014 by Mike Bush
A few weeks back, Flack Me counterpart Doug Bedell covered a statement issued by 11 (darn big) PR Firms recognizing the way that PR folks should be able to edit articles on Wikipedia. Essentially, these 11 firms agreed that it was time to play fair, admitting that maybe, in the past, that hadn’t always been the case on the website that has become such a major source of information.* Essentially, we have two truces being mentioned here.
The Challenging PR of Drug Trials
July 30th, 2014 by Doug Bedell
The Wall Street Journal has an engrossing story on how some medical patients on drug trials are spooking the scientists by discussing on social media whether they think the medicine is effective, of if they might be on a placebo with no healing value. Some are quite good at guessing and either don’t recognize, or don’t care about, the downside of exchanging notes on a new “drug”.
#OITNB – A Case Study In Social Media Promotion
July 29th, 2014 by Doug Bedell
Search Engine Watch offers the Netflix television drama "Orange is the New Black" as a case study in promoting a "brand" and a storyline via social media. "The show's social media team, fans and cast do a breakthrough job of publicizing the steamy side of women's prison and building relationships, engagements, interactions and advocacy that borderline's addiction – between the show, the characters, and audience."...
3 Reasons Why Customer Service is the Secret to Good PR
July 29th, 2014 by Shawn Paul Wood
A crisis happens when you least expect it, but if you handle it swiftly and appropriately, any brand can manage to retain good tidings with the general public. Drama will ensue for some brands on any given day; however, if the right team is in place and good training has been implemented, they'll survive. In this year of social media and gotta-have-it-now-itis...
Reputation, Not Spin, The Heart of PR
July 28th, 2014 by Doug Bedell
Two PR veterans have published a book that should be helpful in elevating the craft above its "spinmeister" image. Their "Rethinking Reputation" is subtitled "How PR Trumps Marketing and Advertising in the New Media World." It's by Fraser P. Seitel and John Doorley. Reviewer Dante M. Velasco states "When you read this book, you can sense Seitel's and Doorley's respect for the profession of public relations and their realistic grip on how PR has become the main factor for the success of campaigns for products and causes..." "This book is not only about giving a bad name to 'spin,' as it should," Velasco writes. "It is also about driving your campaign using the force of public relations."...
Flack Me on
TuneFruit - licensed music for cheap
Advertise on Flack Me

Return to Top