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7 Tips to Survive and Thrive a Crazy Media Day
June 30th, 2016 by Muck Rack
As a PR pro, you know the day you get a call from a reporter before 9 a.m., it’s going to be one of those days. One where your phone is ringing off the hook; your inbox is flooded more than usual; and when reporters who never email you, actually reach out. If you haven’t already experienced one of these PR milestones, you will. Whether it’s a company crisis, a breaking news event...

Game of PR: What 'Game of Thrones' Can Teach You About Public Relations
June 29th, 2016 by Bulldog Reporter
Are you still staring wide-eyed at your TV in wonder from the Season 6 finale of Game of Thrones? There’s no denying that this season was one of the greatest we’ve seen, and the last episode was on fire (or should I say, wildfire?) The popular television series, based on best-selling novels by author George R. R. Martin, tells the story of different individuals and their quest...
4 PR Tips to Demystify Influencer Outreach
June 28th, 2016 by Meltwater
Influencers have earned their audience’s loyalty. Their communities consider them trusted authorities. And PR pros have caught on to the fact that they provide a great conduit for their messages. According to a recent article in Inc., influencer marketing...
Political Brand Personalities: Three PR Takeaways from This Year’s Election
June 27th, 2016 by Bulldog Reporter
So far, the 2016 race to the Oval Office has been unlike any other. For better or for worse, candidates have battled for media coverage, and more importantly, votes. Aside from the importance of staying on message and managing reputation, the unique campaign holds many relevant takeaways for PR pros.
Five Best Practices for Email Marketers
June 23rd, 2016 by Bulldog Reporter
I’ve heard some people say email isn’t a very effective marketing tool. But as a marketer, I have to disagree. Email marketing remains a big part of the job when it comes to your firm’s outreach. I’m certainly not alone in this opinion—some of the biggest names in the biz have stated without a doubt that email marketing...
Falling Into a PR Internship
June 23rd, 2016 by Meltwater
Summer is finally upon us, which means a well-earned break for college students around the country. If you’re a rising senior, you may be physically and mentally preparing for three months at home with your parents (it’s really not that bad). Or your bags may be packed for a jaunt across Europe. You may also be looking for the perfect internship once your final semester begins in the fall.
#PR: What Will Smith's Advertising Epiphany Can Mean for PR
June 23rd, 2016 by Gerard E. Mayers
LinkedIn Pulse recently published an article by Katie Carroll about an ad epiphany noted actor Will Smith recently had. While the piece talks about advertising, this blogger found some crossover application for us flacks as well. Carroll, who is a senior news editor for LinkedIn, noted that “What he [Smith] discovered (and what Hollywood and marketers everywhere still are) is that the winning-is-the-only-thing strategy doesn't really work anymore.” I believe this applies even to PR today as well.
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