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PR Writing in Focus: 5 Bad Writing Habits That Irritate Editors
December 2nd, 2016 by Bulldog Reporter
Editing is cathartic for editors. There’s just something about dissecting a sentence and making it concise that speaks to our nerdy souls. But that doesn’t mean we want to rewrite everything. It’s like taking a piece of marble and turning it into David for Michelangelo. The writer is the artist, not the editor.

Know Your Options as a PR Consultant
December 1st, 2016 by Meltwater
For those choosing to go into PR—and many are, with PR projected to be one of the top 10 occupations by 2022, the career options are plentiful. PR pros can work for corporations, agencies, nonprofits, start-ups, or small businesses. They can specialize in a variety of areas that fall under PR, from producing content to crisis communications to media relations and more.
5 Ways a Personal Development Plan Can Help Your Communications Career
November 30th, 2016 by Muck Rack
Companies generally herald the end of the year with the often-dreaded employee review. While an annual review is an opportunity to learn how you are viewed by your supervisor, it offers only a top down view on which you must base not only your reply, but your planning for the following year. It is a reactive, rather than proactive, planning tool.
A Smart Way to Get Your Client in the News: Surveys and Studies
November 28th, 2016 by Muck Rack
On a pretty regular basis, there are stories in the media based on surveys and studies. You might wonder where these come from and how they get in the media. The press release or PR pitch based on a study or a survey are good ways for a PR client or company to use their intellectual know-how to showcase their expertise.
Does a Company’s Reputation Rest On the Shoulders Of the CEO?
November 28th, 2016 by Bulldog Reporter
When you think Facebook, you think Mark Zuckerberg. When you think Amazon.com, you think Jeff Bezos. These and other examples of celebrity corporate leaders show that a CEO’s personal brand can work in concert with the corporation’s brand, helping elevate both in the public’s eye. “Like it or not, today’s CEO has been pre-cast in the role of their company’s..."
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