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How to Keep Press Releases Fresh Day in Day Out: 6 PR Tips from Doctor Who
July 27th, 2016 by Meltwater
Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s Annual Comic-Con, which took place this past weekend. If you work in the television, film, or the comic book industry (or are maybe a voracious consumer of the aforementioned) you probably were there...

PR Disaster in the Making: National Park Service in the Crosshairs after Sexual Harassment Allegations
July 26th, 2016 by Bulldog Reporter
The National Park Service (NPS) has very quietly hired a crisis communications expert at former posts at the Department of Defense and the military. Tom Crosson is now Chief of Public Affairs & Spokesperson at National Park Service. An environmental journalist who is reporting on the NPS scandal...
PR Writing in Focus: Hook Your Audience—Headlines and Teasers Matter
July 25th, 2016 by Bulldog Reporter
Just like a great book title, a headline is the hook that captures the attention of readers. The teaser is similar to the snippet found on the back cover. These pieces not only create the first impression, setting the tone for the words that follow, but they also provide important clues to what the content is about. When a headline isn’t enticing or informative, readers simply move on...
4 Ingredients for Overcoming a Political Crisis
July 22nd, 2016 by Cision
Political crises are impossible to avoid, and few organizations know how to handle them once they do strike. Does yours? The recipe for successful crisis mitigation needs to include the right mix of support, planning and communication. By combining these ingredients, your organization will be able to face any crisis that arises and come out on top.
Pokémon GO: Are Brands Responsible for What Their Customers Do with Their Product?
July 21st, 2016 by Bulldog Reporter
As you may have heard, Pokémon GO is kind of popular. According to TechCrunch, the game now has more active online users than Twitter, and a higher user engagement rate than Facebook. ​Oh, and 5.6% of all U.S. Android users are using the app regularly—put into context, the game is downloaded on more Android devices...
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