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Doctors, FDA Caught Napping on Gynecological Safety
April 18th, 2014 by Doug Bedell
America's medical community and, for that matter, the Food and Drug Administration itself, aren't looking any too good relationally in the wake of an FDA "safety communication" advising against the continued use of a device in gynecological surgery that has been associated with a risk of cancer and was flagged in coverage by The Wall Street Journal. The FDA began its review of the device (power morcellators) in December, an FDA official said at a press conference yesterday, "when some high-profile cases covered in the media came to our attention."

#PR Rant: Consumer Trust and Belief Goes Beyond Ads to PR
April 18th, 2014 by Gerard E. Mayers
A few weeks ago I sat down with Henry Raab, who is Vice President of Public Relations for SBW&R, an integrated media agency located in the Lehigh Valley, Pennsylvania area. I met with him preparatory to a conference call on a freelance project I was working on with/for him.
US Airways Social Media Team Crashes But Their Flack Deserves Parachute
April 18th, 2014 by Mike Bush
It may be a bit of a piling on, since most folks have, at the very least, heard a bit about US Airway’s recent social media…turbulence? The gist, for those who missed it, is as follows: Passenger sends tweet complaining about delay. US Air says “we’re sorry." Passenger continues to complain.
L.A. Gets a New Print Daily — The Register
April 17th, 2014 by Doug Bedell
This will be something to watch. News industry analyst Ken Doctor writes for the Nieman Journalism Lab on the launching by Aaron Kushner and Eric Spitz of a new print daily, the Los Angeles Register, in the huge L.A. market, going against the Los Angeles Times. Yes, a new print daily!
A Sensational Post on Business Blogging
April 17th, 2014 by Doug Bedell
Talk about a service to fellow PR professionals! Patricia Redsicker of Social Media Examiner has posted what amounts to a full-course presentation on business blogging, all but writing your posts for you. In 10 sections, with applicable links in each, Patricia takes you from "Establish Blog Goals" to "Measure Success" with generous heapings of insight and counsel from fellow business bloggers. A great offering (unless you're looking for an excuse not to blog)!
True Lies: Fixing Agency Fibs, Part 2
April 17th, 2014 by Elizabeth Friedland
The Lie: “We’re really excited to hear your feedback!” The Truth: The subtext that comes with that, as one creative explained, is, “We’re also fearful of you killing our ideas.” The Fix: “We want you to love our idea because we think it really meets your needs. It’s pushing your comfort zone, but here’s why it will work.”
What Hilary Clinton's Shoegate Tells America about Government PR
April 17th, 2014 by Shawn Paul Wood
To flacks in the know, "public affairs" is the process of communication of an organization's point of view on political causes. Let's not confuse that with governmental PR — as in, all the 535 members of our legislative branch, and those special ones in the executive branch. While each Senator and Representative has their own "chief of staff"...
True Lies: Fixing Agency Fibs, Part 1
April 16th, 2014 by Elizabeth Friedland
I got a kick out of the Digiday article “The White Lies Agencies Tell Clients,” but it also rubbed me the wrong way. With solid communication skills and an atmosphere of honesty (yes, even when it’s uncomfortable), no agency should ever have to tell a client a lie — even a little, tiny white one. Check out the original article here, and then read about how we PR agencies should handle each situation with honest and open dialogue. The Lie: “That’s a great idea!”
Brian Solis on Our Increasingly Digital Times
April 16th, 2014 by Doug Bedell
We keep returning to digital impacts on public relations - they're real and building. A good overview sense of how digital tides are rising is provided by Brian Solis, of the Altimeter Group. It features a prompt to a report that Brian and a colleague, Jaimy Szymanski, have prepared on "Digital Transformation." We recommend it as a means of keeping abreast of these challenging times.
Dig Into PR Measuring
April 15th, 2014 by Doug Bedell
If you're like me, you want to be able to measure the results of your PR efforts, in my case blogging. Learning Google Analytics from scratch can be daunting, but here's a "shortcut," an opportunity to be tutored by Adam Singer, Google's Analytics Advocate and speaker. His post on ClizkZ, "3 Actionable Ways for PR Pros to Measure Better," is a good place to start.
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