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#PR: Tips on Leading a Brand through a Crisis
August 25th, 2016 by Gerard E. Mayers
I am sure all of us are aware of crises some brands have had recently: Delta’s computer systems power failures, FoxNews with its slow burn sexual harassment scandal, or the diving and swimming pools at the Rio2016 Games mysteriously turning green. How a brand deals with a crisis can tell a lot about it as an organization.

Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer
August 24th, 2016 by Meltwater
On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since 2012. Hashtags are used to follow conversations for trending topics, and in some cases can propel posts to become trending topics themselves. Nowhere are trending topics more time sensitive than during events.
Shattering the PR Glass Ceiling: Fixing the Wage Gap
August 23rd, 2016 by Bulldog Reporter
Gotham PR recently penned a thought piece on PRNewser regarding the pay wage gap in the public relations industry. There is no denying that the PR industry is predominantly comprised of women in the workforce—70% of the workforce, to be exact.
Nine Things that Make PR People Want to Cry
August 22nd, 2016 by Muck Rack
Cry - verb: to shed tears, especially as an expression of distress or pain. Public relations is a great profession. There’s variety, excitement and let’s not forget, a chance to have a real impact on an organization’s image and visibility. But….then, as with any career, there are those days that are less than fabulous. When those moments arise, yes, we want to cry.
Getting the PR Gig: Part 4
August 19th, 2016 by Mike Bush
Let’s assume that you’ve followed the advice in the first couple posts in this series, made it beyond the call screening, survived a group interview, and maybe even knocked it out of the park via a video conference. Now you’re into the home stretch, and have lined up the final interview with an executive at the company...
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