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The News Via 'iReporting'
February 3rd, 2012 by Doug Bedell
What if the news was to become largely an amorphous mass of information contributed by virtually anonymous iReporters? We hope we're not headed there, but as the traditional media contract in numbers and CNN's iReport (more than 1 million registered "reporters") keeps gathering steam, the question is at least pertinent.

Turn the Spotlight on Yourself
February 2nd, 2012 by Doug Bedell
Could you use a pep talk? Times are rough and income-generation opportunities may be sputtering. How best to keep your spirits up? One way immediately at hand is to read this lengthy digest of a talk Amanda Miller Littlejohn gave to an audience of PR pros last month. She advises that you "make yourself client #1."
Gawker is On the Prowl for 'PR Dummies'
February 2nd, 2012 by Shawn Paul Wood
Ever read Gawker? You should. It has just the right amount of smarm and journalistic testicular fortitude, with just a dash of meh when it comes to anyone named 'Kardashian,' 'Lohan,' or whatever the hell a 'Snooki' is. Well, now flacks from across this great land of ours have a reason to check out Gawker.
Cruising Isn't a Carnival
February 1st, 2012 by Doug Bedell
We don't know all that the cruise industry and Carnival Cruise Lines, in particular, ought to be doing in response to the shipwreck tragedy of the Costa Concordia on the coast of Tuscany. But it seems that a broader, deeper perspective than "working through all the possible scenarios it (the cruise industry) will face going forward" is in order.
Invasion of Persuasion: Tips from the State of the Union Address for PRactitioners
February 1st, 2012 by Maya Jordan
Many of us tuned in last week to watch the President’s State of the Union address to Congress. The address, just to recap, was mainly geared towards a hopeful future in respects to jobs, healthcare, and education, just to name a few. The President is a man that is deemed charismatic; he's an optimistic leader.
Fobbing Off the Media Is Unhealthy
January 31st, 2012 by Doug Bedell
Long-term care and other facilities for the elderly are highly vulnerable to bad publicity and, too often, may be among the least equipped to handle a reporter's call effectively. Elizabeth Newman, senior editor at McKnight's, a long-term care industry journal, discusses that reality in a post that, by implication, offers media relations alerts for other industries, too. Don't, for instance, ever have a staffer who, if she happens to pick up a reporter's call, says, "I think you have the wrong person. I am the marketing person." Everyone, including secretaries, should be trained to handle a media call with basic effectiveness, should they find themselves on one.
Never Underestimate the Intern: Why PR Needs Reverse Mentoring
January 31st, 2012 by Kimberly Shrack
If you have a question about high-level strategy and crisis management, you go to a VP. If you have a question about Twitter, Foursquare or Facebook, you ask the intern. This idea of the less-experienced teaching the seasoned vets a thing or two about the Interweb isn’t a new concept. In fact, it even has a name: reverse mentoring. Coined by General Electric CEO Jack Welch, this term refers to a structured workplace relationship in which senior staff are paired with younger, less-experienced workers. These industry newbies are typically more tech-savvy.
Lewis Loses It Over an E-book
January 30th, 2012 by Doug Bedell
Yes, PR is becoming increasingly digitally focused. But words are still words, with explicit meaning. Don't ever mistake that. We're afraid the folks at Lewis PR aren't clear enough about the meaning of "simply" in promoting an e-book of theirs, which just caused us real (digital) annoyance.
Paper Making a Comeback at Doodle
January 30th, 2012 by Doug Bedell
Speaking of the digital trend, one outfit has come full circle. Doodle, an online scheduling service, now has a paper option if you want it - remember paper? What goes around, we guess, folds around. Seriously, the company explains that "Doodle Unplugged runs on a piece of paper and was designed by our offline user interface experts."
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