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HARO Helps Reporters — and PRs — Get the Story Out
December 1st, 2015 by Jeannine Wheeler
Whether you’re PR’ing a new product for wine lovers, represent an oil and gas association, or are an expert on small business startups, you should not overlook the value of HARO — Help a Reporter Out. HARO helps connect PRs with the media looking for products and sources for their stories.

No One Does Easter Eggs Like Google
November 30th, 2015 by Mike Bush
Yeah, I know…wrong holiday. But if you search “A long time ago, in a galaxy far far away” via Google, you’re in for a Star Wars fan delight. To be fair, putting out Easter Eggs like this isn’t something new for the search giant. They’ve been doing this for a long, LONG time. And they’re spectacular at it. Without spoilers (all you have to do is search the terms), I present five Easter Eggs that surprise...
Facebook Ads for PR
November 25th, 2015 by Mike Bush
Last week on Flack Me, fellow PR Pontificator Doug Bedell gave his view on whether or not it is OK for PR people to use email tracking software when pitching the media. Spoiler alert: He’s not a fan. Well, if a little tracking software got under his skin, wait until he gets a load of this. A recent article in the Wall Street Journal highlights the way in which some agencies are buying Facebook ads...
Thieves are Stealing Your Content
November 24th, 2015 by Jeannine Wheeler
Most people don’t intend to break copyright laws when they try to pass off someone else’s ideas as their own. They are just “sharing content” with friends, family, and coworkers. What’s the harm in that? According to a new report by Cision, there can be quite a lot — in the form of litigation and hefty fines. Content sharing has increased dramatically since 2007 ...
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