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Original articles from Entrepreneur.
It's Here: Millennials Are Now Marketing to Gen Z
If the majority of working adults can be classified as millennials, how are they marketing products to the next generation?

The Onion Co-Founder on Building a Multi-Million Dollar Brand
The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built it.

Young People Reward Brands That Take a Stand
A new generation of consumers are choosing to engage with the brands that share their values and beliefs.

'Fortnite' Removes NFL Outfits After Less Than a Week
Players have portrayed Michael Vick with a dog, Aaron Hernandez with a gun and Jason Pierre-Paul with a sparkler.

Domino's Sues Rival Pizza Shop Owner
Scott Gittrich used to work at Domino's. Now, he uses his marketing to tell customers everything the big players are doing wrong.

Facebook Opens Its First Pop-up Shops Inside Macy's
Now at nine, the pop-up stores will feature goods from 100 small business and online brands.

5 Reasons Why You Should Still Be Advertising on Facebook
With Snapchat and Twitter growing in popularity among young people, you might think that advertising on Facebook is a waste of your time.

4 Branding Lessons From Nike's Kaepernick Ad
The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.

Why Weight Watcher's Name Change Will Fail
Weight Watchers recently announced that it plans to change the name of the company to "WW." The reasoning was that it wants to offer more diverse services.

Six Ways to Have Shorter, More Productive Meetings
If you’re tired of watching the clock and thinking about the work you could be doing as your client lists off requests, it might be time to refresh your meeting strategy.

How Jersey Mike's Fought Back From the Edge of Bankruptcy
Now a national franchise with 1,400 locations nationwide and more than $1 billion in annual sales, it’s the fastest-growing sandwich chain in the U.S.

'Hot Vet' of Instagram Shares What He's Learned About Brand-Building
Antin built his following -- up to 1 million on Instagram today -- with purpose. He saw an opportunity to be a public figure of sorts, teaching the world little-known facts about all sorts of animals.

Six Ways to Have Shorter, More Productive Meetings
If you’re tired of watching the clock and thinking about the work you could be doing as your client lists off requests, it might be time to refresh your meeting strategy.

Why Women Dominate Influencer Marketing
In a time when women are fighting for pay equality, work-life balance and gender parity, there is one emerging industry where women dominate the scene: influencer marketing.

Balancing Creativity and SEO in Content Writing
Be it website copy, blog posts or guest posting, content is an integral part of effective SEO.

Working Smarter: 5 Ways to Do More in Less Time
Enjoy record personal, professional and social growth by radically radically changing your underlying approaches to and motivations for work.

10 Rules For Creating Effective Landing Pages
From content to layout, your landing page needs to be seamless representation of your brand that demands action.

Marketing Lessons from Stormy Daniels
Whatever your politics, it’s clear that there are a few big marketing lessons from the ongoing saga of Daniels vs. Trump.

Interview Prep to Land Your Dream Job
Only a handful of candidates crush the interview process. Few applicants prepare for it properly, leaving their professional fate to hiring managers who must often choose among a group of equally qualified candidates.

7 Legal Rules Your Emails Must Follow
When sending marketing emails, make sure you adhere to these seven guidelines so you don't end up on the wrong side of the law.

How to Blow Up Your Business on Social Media
Going viral on social media is what every business wants to do. All the attention and all the respect can take your business to the next level. The problem is doing it.

7 Steps to Take When Preparing a Corporate Apology
At the end of the day, companies are still run by people, and mistakes made by them can reflect poorly on your company, brand and reputation.

Not Enough Experience on Your Resume? Rise Above "Requirements"
Only a unicorn ticks every box of a recruiter's job description. Skills and experience aren't all acquired only at work. You are more than a mere list of your employers and what you did for them. When in doubt, apply anyway.

7 Ways to Boost Your Social Media Strategy
Goal: Develop a multichannel social media strategy that clearly articulates your brand voice, uses a mix of paid and organic means, and brings delight to followers.

Essential Tools for Managing a Remote Team
From onboarding to ongoing training and password management, these apps keep workers connected so you can focus on the bigger picture.

Working Smarter: 5 Ways to Do More in Less Time
Generally, high-energy people enjoy a competitive advantage, but if there’s one thing I learned while researching and writing my first book, it was how to get more done in less time.

Marketers Must Evolve to Remain Relevant in a 'Post-Millennial' World
Gen Z has arrived on the heels of the Millennials as the first "digital native" generation that has never known an analog existence.

How Hardee's Advertising Grew Up
If Hardee’s makes you think about how the Thickburger is made with all-natural, high-quality beef then everything is going according to plan.

Beyond Meat Pursues Innovation Over Profit
Ethan Brown put everything he had into founding the company, which has seen major successes with its plant-based 'meat' that's loved by Bill Gates. He has $72M in funding now.

Why MailChimp's Fake Ad Campaign Paid Off
Did you recently pick up a free bag of FailChips at your local convenience store? See a preview for an art-house film called KaleLimp? If you answered yes, then you were sucked into the weird and wonderful “Did You Mean MailChimp?” campaign.

4 Online Tools to Help Amplify Your Personal Brand
The internet is an incredible resource for those looking to build a strong personal brand. It can provide you with a platform to reach a worldwide audience, specific to your industry, helping to position yourself as an expert and thought leader.

The Beginner's Guide to Using Stock Images Without Getting Sued
You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer.

7 Ways to Improve Online Engagement With Visual Content
It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online world.

4 Techniques Pros Use to Make Fascinating Content
Have you ever wondered why you read the articles you read online? How it is that some articles manage to grab our attention even with all the distractions online today?

Krispy Kreme's Rise, Fall, and Rise
The story of how Krispy Kreme and other companies got from peak to valley to peak again is more than the tale of firms that faltered, recovered and thrived.

5 Tricks to Strengthen Your Content Marketing
The world is a noisy place. It takes both heart and skill and to be heard in a way that moves customers to action.

The Quick Guide to Using Snapchat for Business in 2016
If you’re not already familiar with Snapchat, you should get acquainted. Snapchat is a mobile photo-messaging app that allows users to take photos and short videos that remain viewable to recipients for approximately 10 seconds; after that, the “Snap” disappears into the dark tubes of the interwebs, never to be seen...


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