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Original articles from Jason A. Sherman.
 
The Perils of Autopilot Positioning and How to Avoid Them
The public relations profession is sometimes ridiculed for our (perceived) tendency to over-position or, dare I say, “spin” issues — from how we share news with employees to how and what we share with media. When done appropriately, the skill to position something in a more positive light is valuable and necessary.

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