Beyond Madison Avenue
Beneath the Brand
Original articles from Bloomberg News.
Goodbye Lee and Wrangler, Hello...Kontoor Brands?
VF Corp has picked a name for its soon-to-be-spun-off jeans company, and it’s a bit of a head-scratcher.
Millennials' Tiny Turkeys are Disrupting Thanksgiving
Small birds are having a big moment. With smaller holiday feasts, tiny birds are gaining popularity.
Millennials Strike Again! Victim: American Cheese
American cheese will never die. It has too many preservatives. But it’s melting away. Thanks to... millennials.
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