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Original articles from PR Week.
 
The Lessons In Keurig's 'No Win' Situation
Although other companies also pulled ads from Hannity’s show, it was Keurig that found itself at the center of a boycott campaign that surprised marketing experts in its swiftness and its passion.

Happy birthday! The #Hashtag Turns 10
On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day.

How Royal Caribbean Booked Bonnie Tyler for the Eclipse
Weber Shandwick proposed the concept to Royal Caribbean a year ago, both parties knew they had to act quickly before another brand snatched up the singer for the first total solar eclipse in 99 years.

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