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Original articles from PR Week.
PR Considerations for Tech Startups
Getting coverage in mainstream news outlets isn’t as easy as some may think. It’s more than just sending a pitch email to a reporter.

How to Earn and Keep Social Media Trust
Consumers are increasingly skeptical of how much to trust social media platforms, and therefore they are engaging less.

6 Tricks For Teasing a New Product
Sometimes the fortunes of an organization are directly linked to the successful launch of a new product/service. This can put a lot of pressure on a communications team.

The Normalization of Cannabis Marketing
Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.

The Lessons In Keurig's 'No Win' Situation
Although other companies also pulled ads from Hannity’s show, it was Keurig that found itself at the center of a boycott campaign that surprised marketing experts in its swiftness and its passion.

Happy birthday! The #Hashtag Turns 10
On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day.

How Royal Caribbean Booked Bonnie Tyler for the Eclipse
Weber Shandwick proposed the concept to Royal Caribbean a year ago, both parties knew they had to act quickly before another brand snatched up the singer for the first total solar eclipse in 99 years.


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