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Original articles from PR Daily.
 
How Technology Buzzwords Affect Your Brand
Buzzwords and jargon can quickly permeate new and rapidly growing sectors—invariably creating confusion and sending the unintentional message that it’s just an empty and fleeting fad.

Making the Most of Your Brand's Facebook Reviews
Facebook’s algorithm for displaying reviews can irk even the most savvy communicator.

How to Get Media Coverage When You Don't Have News
If you’ve got no news to pitch to journalists, create some. Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget.

6 Resources to Inspire Content
Marketers are under pressure to come up with new and interesting content on a regular basis. Where can a content creator to turn for inspiration?

Why You Should Get a Social Media Certification
Résumés that have Google AdWords, Facebook Blueprint, Hootsuite Academy, etc are much more likely to make the first cut for hiring managers.

8 Tips For Writing Clear, Compelling Headlines
The headline is the most important element of your content. You can write the best post of your life, but if the headline is boring and bland, it may never get read.

Why and How to Send Effective Press Releases
The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy.

How Country Time is Helping Kids' Lemonade Stands
The campaign, created by Leo Burnett, is an effective marketing move. Country Time has already grabbed headlines and social media buzz over its announcement.

Study: Cyberloafing May Be a Good Thing at Work?
The study weighs whether cyberloafing is an acceptable “boredom coping mechanism” rather than an egregious “counterproductive work behavior.”

9 Social Media Updates PR Pros Should Know
If you’re keeping up with social media news, you know there are a lot of things happening. Facebook, Instagram & Snapchat are all rolling out updates.

How to Use Facebook's Custom Audience Tool
If your business has been affected by recent changes, all is not lost—there are ways you can continue to engage your audience with Facebook’s Custom Audiences tool.

6 Reasons to Pay For Your Brand's Search Terms
As a marketer in charge of paid search, you’ve probably been asked (or asked yourself), “Why are we bidding on our own brand terms?”

Brand Managers, Avoid These 5 Twitter Mistakes
Your business probably already has a Twitter account, and your feed should be a picture-perfect representation of your company’s desired image.

How to Correctly Use Parentheses and Brackets
Parentheses and brackets set off portions of text from the whole for various purposes.

Wacky Limited-Edition Products For the Royal Wedding
As the wedding for Prince Harry and Meghan Markle has approached, many brand managers are celebrating.

5 Icebreakers to Open a Speech
The beginning of a speech is no different from the beginning of a book, song or movie: It has to capture the attention of the audience fast.

6 Tips For Better Strategy Sessions
Brainstorming is often a meandering exercise that ends up wasting time. But that’s not to say group strategy sessions aren’t crucial.

6 Presentation Tips for Shy Speakers
Public speaking can be terrifying, especially if you are a shy person. However, being that shouldn’t stop you from becoming an outstanding presenter.

18 Ways to Write Better Business Copy
It’s tough to differentiate between a wise investment and a wasteful rabbit hole, but one thing you should *not* skimp on is writing.

Advice for New PR Graduates
The scramble of finding a job combined with the sadness of leaving friends can be overwhelming, but life doesn’t end when the dean of your school hands you a diploma.

How Content Marketers Can Engage With Quizzes
The main goal of quizzes in content marketing is to increase the conversion rate on your website.

Writers: Stop Relying on Grammar Checkers
Proofreading software and grammar checkers—those blessed gifts from above that highlight embarrassing errors and silly mistakes—are wonderful aids, but they are far from comprehensive.

9 Things to Never Say in a Presentation
You’ve probably heard someone say “excuse me if I seem nervous”, “I haven’t had a lot of time to prepare” or “you probably can’t read this” as they take you through slides. That's for starters.

What Google's 'Core Algorithm Changes' Mean for Your Website
Google recently released a tweet mentioning “broad core algorithm changes,” which are relatively rare.

3 Roles Every Social Media Team Must Have
With the introduction of better analytics for live content capabilities, among other changes, there are some new social media roles that companies should fill.

Writing PR Copy That Journalists Love
PR is more than media relations, but gaining press coverage comprises a large part of many communicators’ daily responsibilities.

7 Reasons Organic Social Media is Still Essential
While there are ways to continue to stay relevant on the platform, is organic or unpaid social media still worth the time and resources?

8 Crisis Myths You Should Ignore
A lot has been written about crisis communications. Type the phrase into Google, and it returns more than 16 million results.

10 Enduring Truths About Social Media
Much has changed since the early days of Facebook—and some platforms have vanished altogether from the online ecosystem—yet some things have stayed the same.

Getting More From the Creative Brief Process
Creative briefs that lack rigor and clear objectives are the earliest warning sign of a doomed client-agency relationship.

5 Types of Tools For Freelance PR Pros
With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig.

4 Tips For Editing Social Media Posts
Poor editing can sink your business. Sloppy writing signals to prospects that you’re lazy, incompetent or careless—and perhaps all three.

4 Crisis PR Lessons From Martin Shkreli
Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison.

4 Twitter Strategies That No Longer Work
Twitter has never had great numbers. Marketers know that Twitter's main advantages are more about quality than quantity.

Essential Roles for Every Content Marketing Team
When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team.

Creating a Unique Voice on Social Media
There’s no other organization just like yours, so make sure it sounds like it.

9 PR Lessons From 2018’s Best Picture Oscar Nominees
The films nominated this year tell a wide range of stories: young adults coming of age, commentary on race and power, a retelling of historical events and even a love story between a mute woman and a fish-man.

Essential Digital Techniques for Marketers
Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continually swipe left in search of something better.

How to Break 4 Bad Writing Habits
Neuroscientists and psychologists tell us the best way to break a bad habit is to replace it with a new, better habit.

Maintaining a Healthy Lifestyle as a Writer
Writers often spend all day hunched over a computer, forgoing fresh air and healthy meals. That’s a recipe for disaster.

5 Social Media Ideas for Non-Profits
Even small not-for-profit organizations can effectively promote their message through social media.

3 Branding Lessons from Lucky Charms' Unicorn and Others
If the fervor over Starbucks’ Unicorn Frappuccino was any indication, people love these mythical creatures. General Mills is capitalizing on that love by adding the fictional animal in sugar form.

7 Ideas for Effective Social Media Posts
Keeping your following involved is a great way to build a community of fans for your brand. Here are some of the proven, time-tested social media ideas that can help build engagement.

6 Ways to Use Interactive Content to Improve Engagement
Users are getting sick of force-fed content. Consumers want to feel that they’re an active and willing part of the experience; otherwise, they might feel manipulated or ignored.

8 Keys to Reaching Gen Z on Social Media
Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age.

3 Alternatives to PowerPoint Presentations
Face it guys, PowerPoint is boring. It’s the default mode of presenting, and it’s understandable why: It’s easy, familiar, cheap and you can store it on a USB key.

9 Tips for Writing Press Release Headlines
Crafting a good headline can be a real struggle. Creating a world-class headline can feel impossible. Let these pros help you.

Are Press Releases Still Necessary?
In the age of digital media where most news is gathered from the internet, can it be easy to assume that distributing your company’s news via social media alone is adequate?

Instagram Opens Post Scheduling to Brands
Social media pros and brand managers, rejoice: Now you can schedule branded Instagram posts. (But not from inside the app)

11 Ways to Amplify Social Media Engagement
The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line. However, persuading consumers to interact with your social media posts isn’t always easy.

This is the Best Dictionary for Word Lovers
The Chambers Dictionary is described as the “most useful and diverting single-volume word-hoard available.”

How to Make Your Strategy Sessions More Useful
Strategic planning can seem like a waste of time and energy, probably because we’ve learned that "strategic planning" is where great ideas go to die.

7 Deadly Media Relations Sins
These bad behaviors can get your pitch thrown in the garbage, make you the subject of a #PRFail tweet and ensure that you don’t see your story—or client’s name—in a headline.

Fake News and the Ugly Rise of Sponsored Content
Corporate communicators are to blame for the fake news epidemic. That’s surprising, perhaps, coming from a communications pro. Yet I wonder whether “communications pro” will be a job title if we continue down the path we started nearly 100 years ago.

How to Tailor Your Videos for Different Social Platforms
Video is far more than just the latest social media buzz or digital trend. From 360 video to live streaming, social media platforms have embraced digital video in all its forms and there’s a simple reason for this: Users love video.

5 Common Linguistic Missteps
Words can be misused in a variety of ways, as illustrated in the following examples, each followed by an explanatory discussion and a revision.

6 Ways to Wow Your Media Contacts
A good media relations campaign involves reaching out to those inundated with pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible.

3 Simple Rules for Telling Compelling Brand Stories
We have an inherent need to talk about what happens in our life. The same goes for a brand. A brand must tell a story.

What PR Pros Can Take Away from 2017
2017 was a whirlwind—never a dull moment. Here, at the beginning of the new year, it’s time to stop to reflect on what PR pros have learned—and what they have yet to figure out.

A Holiday Wish List For PR Pros
It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry.

The 10 Types of PR Pros Based on Star Wars Characters
In honor of the franchise—and to celebrate the Force—here are 10 types of PR pros, explained using “Star Wars” characters.

15 Sources for Social Media Tips and Advice
There’s no shortage of blogs and websites that offer social media guidance, but which ones are worth following?

5 PR Lessons from Disney’s ‘Coco'
“Coco” should be required viewing for any professional communicator looking to engage the U.S. Hispanic population. It masterfully pulls back the curtain on the Latino family dynamics.

Tactics For Coping with Horrible Editors
You’ll want to minimize contact with toxic personalities, as I ultimately did with my difficult boss. Steer clear of their tsunami of negativity, and talk to them as little as possible.

3 Ways to Revitalize Your Instagram Feed
Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you.

How and Why to Make Your Blog Interactive
Imagine a blog post that is just pages and pages of text. Would you voluntarily read that blog post till the very end? Not likely.

5 Ways Social Media Has Reshaped PR
While social media has touched just about every industry under the sun in some capacity, it has had a huge impact on the PR industry.

4 Guiding Questions for Reaching Millennials
Marketers have a millennial problem. According to a study by the McCarthy Group, 84 percent of millennials don’t like or trust traditional advertisements.

How To Use Your PR Background at Thanksgiving
Chock full of over-indulgence, “quality” family time, horrendous travel delays, screaming children and full-contact family brawls, this time of year is intense, exciting, stressful and wonderful all at the same time.

How To Pick The Perfect Social Media Channel
Pew Research findings show about 70 percent of all U.S. adults use at least one social media network, and free and paid advertising has matured across all the major social media networks.

3 Ways Writers Can Find Their Voices
Finding your writing voice isn’t choosing active or passive voice. Instead, it’s selecting the personality (voice) and mood (tone) which culminate in what you can call your writing style.

5 Ways To Boost Your SEO Through Content Marketing
With so much content available on the web, how do you rank high on search engines and make sure your content is read?

The ABCs of Winning Social Media Followers
Whether you call it “going viral” or “increasing customer engagement,” some brands just win on social media.

5 Free Resources to Spice Up Your Content
Whether you want to get focused, get creative or get to the point, these sites can help you polish and beef up your content. Best of all, they’re free.

11 Great Writing Apps for Apple Devices
Finding an outstanding iOS writing app can be challenging. Microsoft Word, arguably the best word processor available, was designed for Windows.

7 Fantastic Sites with Free Images
High-quality photos are crucial to successful content marketing and social media strategies. Here are a few fantastic free sources.

3 Ways to Stop a PR Twitter Catastophe
Instead of waiting on hold for 30 minutes and praying to speak to an actual person, millennials turn to social media to air grievances.

Why the 1st Amendment Won't Protect PR Online
Free speech is a cornerstone of our democracy. However, the First Amendment and social media don’t mix.

10 Ideas to Beat Writer's Block
Some days, even when a deadline is looming and the boss is getting restless, motivation is hard to summon. Here are 10 tips to get started.

3 Alternative Approaches to PR Pitches
With the right strategy—and a healthy dose of tact and courtesy—PR reps can change a journalist’s mind after an initial rejection.

10 Essential Social Media Guidelines
It's vital to understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a solid foundation.

3 Lessons From McDonald’s Failed ‘Rick and Morty’ Promotion
The chain said that on Oct. 7, its locations would give out limited-edition packets of its Szechuan Sauce with the purchase of its buttermilk crispy tenders.

13 Rules to Sharpen Your PR Writing
PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing.

3 PR Lessons From ‘Inside Out’
“Inside Out” is about a girl and her emotions as she experiences life’s triumphs and struggles. The 2015 Pixar release is also loaded with PR lessons.

4 Tips to Expand Your PR Agency Team
Your firm relies on a top-notch team to represent each of your clients in their best light. As you take on more accounts, you must also increase your workforce.

4 Proofreading Tools to Improve Your Content
Taking the time to edit your articles is an important step in building an audience. You don’t have to hire an editor to get this accomplished.

20 Key Responsibilities for Today's PR Pros
Job descriptions generally distill responsibilities and expectations, but PR and communications roles are often difficult to pin down.

6 Reasons You Should Write a Horrible First Draft
Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting something—anything—down on paper.

A Guide to Passive-Aggressive Workplace Communication
Every workplace has its jargon. Some buzzwords and insider phrases are industry-specific; others are just trendy and spread like germs. These euphemistic phrases that have become ubiquitous in the modern office.

6 Crisis Lessons From Equifax’s Data-Breach Response
In a corporate crisis, the first challenge is the precipitating issue (in this case, the breach itself). Here, Equifax failed.

7 Free Writing Resources
These free online resources can help you on your productivity journey.

Why PR Graduates Should Consider Careers in Tech
Attention PR pros and people new to the industry: Technology startups and established organizations are looking for communicators.

35 Words PR Pros Often Misspell
There are plenty of obscure, impossible-to-spell words. These are words used at national spelling bees. However, when was the last time you used “succedaneum” in a press release?

7 Traits of Compelling (and Useful) Content
It’s getting harder to get your messaging to stand out, land and resonate. It’s difficult, not impossible.

5 Common Grammar Pitfalls
We're all human, so mistakes can certainly occur, especially in this digital age, when it seems our keyboards are moving faster than the news cycles.

A Back-to-School AP Style Guide
Whether you’re writing about classes that are already in session or finishing a guest post about academic preparation, AP Stylebook’s recent guidance and updated entries can help your copy make the dean’s list.

Avoid Email Mistakes With This Checklist
Proofreading isn’t much fun; however, doing it carefully is critical to accurate and effective email marketing copy.

6 Stories That Are Not Pitch-Worthy
In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff.

5 PR Lessons from Leslie Knope
For seven seasons, fans watched Leslie Knope shine in NBC’s “Parks and Recreation.” If you wish you could make that kind of difference in your PR agency, there’s good news: You can.

8 Traits of Pitch-Perfect Clients
As a PR pro, you have opportunities to work with many types of clients. There are large enterprise clients, smaller startup clients, nonprofit clients, clients in various industries. No matter the size or industry, as those of us in public relations know, some clients stand out from the rest.

3 Ways to Land Media Coverage When You Don’t Have News
If you’ve got no news to pitch to journalists, create some. Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget. Nor can they be pulled off overnight; these suggestions are intended as part of a long-term strategy...

3 Reasons PR is Essential for SMBs
For the uninitiated, the world of public relations is a foreign land rarely encountered, poorly explained and sorely misunderstood.

Improve Your Writing With Story Prompts
Played any writing games lately? One of my favorites is Storymatic, a game that uses a series of cards to generate story ideas. With each turn, players draw two character cards...

5 Ways Editors Are Like Chefs
Master chefs transform humble ingredients like onions, tomatoes and carrots into dazzling culinary creations. All proficient chefs do some version of that, though there is something deliciously satisfying about the notion of repurposing barely palatable foodstuffs into vibrant, surprising feasts.

20 Bits Of Corporate Jargon You Just Might Embrace
Corporate communicators spend countless hours dealing with jargon. We delete it. We replace it. We enforce style guide rules related to it. We argue about it. Managing jargon is a staple in many careers.

3 Social Media Lessons from 'Orange is the New Black'
This month, I, like most Netflix account holders, binge-watched the latest season of "Orange is the New Black." I am a new fan of the show, but after seeing all of the posts and excitement on social media about it, I was inspired to start watching. After watching the show and following it on Facebook and Twitter...

6 Resources to Inspire Content
Marketers are under immense pressure to come up with new and interesting content. Where can a creator to turn for inspiration?

4 PR Lessons from 'Modern Family'
With a cast of hilarious characters and creative, comedic scenarios, it is no surprise that the television show "Modern Family" has become a favorite of many TV viewers. Amid the laughs and Cameron’s outrageous costume changes, the characters deliver important life lessons which public relations professionals...

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