|Original articles from PR Daily.|
|Fake News and the Ugly Rise of Sponsored Content|
Corporate communicators are to blame for the fake news epidemic.
That’s surprising, perhaps, coming from a communications pro. Yet I wonder whether “communications pro” will be a job title if we continue down the path we started nearly 100 years ago.
|How to Tailor Your Videos for Different Social Platforms|
Video is far more than just the latest social media buzz or digital trend. From 360 video to live streaming, social media platforms have embraced digital video in all its forms and there’s a simple reason for this: Users love video.
|5 Common Linguistic Missteps|
Words can be misused in a variety of ways, as illustrated in the following examples, each followed by an explanatory discussion and a revision.
|6 Ways to Wow Your Media Contacts|
A good media relations campaign involves reaching out to those inundated with pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible.
|3 Simple Rules for Telling Compelling Brand Stories|
We have an inherent need to talk about what happens in our life. The same goes for a brand. A brand must tell a story.
|What PR Pros Can Take Away from 2017|
2017 was a whirlwind—never a dull moment. Here, at the beginning of the new year, it’s time to stop to reflect on what PR pros have learned—and what they have yet to figure out.
|A Holiday Wish List For PR Pros|
It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry.
|The 10 Types of PR Pros Based on Star Wars Characters|
In honor of the franchise—and to celebrate the Force—here are 10 types of PR pros, explained using “Star Wars” characters.
|15 Sources for Social Media Tips and Advice|
There’s no shortage of blogs and websites that offer social media guidance, but which ones are worth following?
|5 PR Lessons from Disney’s ‘Coco'|
“Coco” should be required viewing for any professional communicator looking to engage the U.S. Hispanic population. It masterfully pulls back the curtain on the Latino family dynamics.
|Tactics For Coping with Horrible Editors|
You’ll want to minimize contact with toxic personalities, as I ultimately did with my difficult boss. Steer clear of their tsunami of negativity, and talk to them as little as possible.
|3 Ways to Revitalize Your Instagram Feed|
Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you.
|How and Why to Make Your Blog Interactive|
Imagine a blog post that is just pages and pages of text. Would you voluntarily read that blog post till the very end? Not likely.
|5 Ways Social Media Has Reshaped PR|
While social media has touched just about every industry under the sun in some capacity, it has had a huge impact on the PR industry.
|4 Guiding Questions for Reaching Millennials|
Marketers have a millennial problem. According to a study by the McCarthy Group, 84 percent of millennials don’t like or trust traditional advertisements.
|How To Use Your PR Background at Thanksgiving|
Chock full of over-indulgence, “quality” family time, horrendous travel delays, screaming children and full-contact family brawls, this time of year is intense, exciting, stressful and wonderful all at the same time.
|How To Pick The Perfect Social Media Channel|
Pew Research findings show about 70 percent of all U.S. adults use at least one social media network, and free and paid advertising has matured across all the major social media networks.
|3 Ways Writers Can Find Their Voices|
Finding your writing voice isn’t choosing active or passive voice. Instead, it’s selecting the personality (voice) and mood (tone) which culminate in what you can call your writing style.
|5 Ways To Boost Your SEO Through Content Marketing|
With so much content available on the web, how do you rank high on search engines and make sure your content is read?
|The ABCs of Winning Social Media Followers|
Whether you call it “going viral” or “increasing customer engagement,” some brands just win on social media.
|5 Free Resources to Spice Up Your Content|
Whether you want to get focused, get creative or get to the point, these sites can help you polish and beef up your content. Best of all, they’re free.
|11 Great Writing Apps for Apple Devices|
Finding an outstanding iOS writing app can be challenging. Microsoft Word, arguably the best word processor available, was designed for Windows.
|7 Fantastic Sites with Free Images|
High-quality photos are crucial to successful content marketing and social media strategies. Here are a few fantastic free sources.
|3 Ways to Stop a PR Twitter Catastophe|
Instead of waiting on hold for 30 minutes and praying to speak to an actual person, millennials turn to social media to air grievances.
|Why the 1st Amendment Won't Protect PR Online|
Free speech is a cornerstone of our democracy. However, the First Amendment and social media don’t mix.
|10 Ideas to Beat Writer's Block|
Some days, even when a deadline is looming and the boss is getting restless, motivation is hard to summon. Here are 10 tips to get started.
|3 Alternative Approaches to PR Pitches|
With the right strategy—and a healthy dose of tact and courtesy—PR reps can change a journalist’s mind after an initial rejection.
|10 Essential Social Media Guidelines|
It's vital to understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a solid foundation.
|3 Lessons From McDonald’s Failed ‘Rick and Morty’ Promotion|
The chain said that on Oct. 7, its locations would give out limited-edition packets of its Szechuan Sauce with the purchase of its buttermilk crispy tenders.
|13 Rules to Sharpen Your PR Writing|
PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing.
|3 PR Lessons From ‘Inside Out’|
“Inside Out” is about a girl and her emotions as she experiences life’s triumphs and struggles. The 2015 Pixar release is also loaded with PR lessons.
|4 Tips to Expand Your PR Agency Team|
Your firm relies on a top-notch team to represent each of your clients in their best light. As you take on more accounts, you must also increase your workforce.
|4 Proofreading Tools to Improve Your Content|
Taking the time to edit your articles is an important step in building an audience. You don’t have to hire an editor to get this accomplished.
|20 Key Responsibilities for Today's PR Pros|
Job descriptions generally distill responsibilities and expectations, but PR and communications roles are often difficult to pin down.
|6 Reasons You Should Write a Horrible First Draft|
Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting something—anything—down on paper.
|A Guide to Passive-Aggressive Workplace Communication|
Every workplace has its jargon. Some buzzwords and insider phrases are industry-specific; others are just trendy and spread like germs. These euphemistic phrases that have become ubiquitous in the modern office.
|6 Crisis Lessons From Equifax’s Data-Breach Response|
In a corporate crisis, the first challenge is the precipitating issue (in this case, the breach itself). Here, Equifax failed.
|7 Free Writing Resources|
These free online resources can help you on your productivity journey.
|Why PR Graduates Should Consider Careers in Tech|
Attention PR pros and people new to the industry: Technology startups and established organizations are looking for communicators.
|35 Words PR Pros Often Misspell|
There are plenty of obscure, impossible-to-spell words. These are words used at national spelling bees. However, when was the last time you used “succedaneum” in a press release?
|7 Traits of Compelling (and Useful) Content|
It’s getting harder to get your messaging to stand out, land and resonate. It’s difficult, not impossible.
|5 Common Grammar Pitfalls|
We're all human, so mistakes can certainly occur, especially in this digital age, when it seems our keyboards are moving faster than the news cycles.
|A Back-to-School AP Style Guide|
Whether you’re writing about classes that are already in session or finishing a guest post about academic preparation, AP Stylebook’s recent guidance and updated entries can help your copy make the dean’s list.
|Avoid Email Mistakes With This Checklist|
Proofreading isn’t much fun; however, doing it carefully is critical to accurate and effective email marketing copy.
|6 Stories That Are Not Pitch-Worthy|
In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff.
|5 PR Lessons from Leslie Knope|
For seven seasons, fans watched Leslie Knope shine in NBC’s “Parks and Recreation.” If you wish you could make that kind of difference in your PR agency, there’s good news: You can.
|8 Traits of Pitch-Perfect Clients|
As a PR pro, you have opportunities to work with many types of clients.
There are large enterprise clients, smaller startup clients, nonprofit clients, clients in various industries.
No matter the size or industry, as those of us in public relations know, some clients stand out from the rest.
|3 Ways to Land Media Coverage When You Don’t Have News|
If you’ve got no news to pitch to journalists, create some.
Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget. Nor can they be pulled off overnight; these suggestions are intended as part of a long-term strategy...
|3 Reasons PR is Essential for SMBs|
For the uninitiated, the world of public relations is a foreign land rarely encountered, poorly explained and sorely misunderstood.
|Improve Your Writing With Story Prompts|
Played any writing games lately?
One of my favorites is Storymatic, a game that uses a series of cards to generate story ideas. With each turn, players draw two character cards...
|5 Ways Editors Are Like Chefs|
Master chefs transform humble ingredients like onions, tomatoes and carrots into dazzling culinary creations. All proficient chefs do some version of that, though there is something deliciously satisfying about the notion of repurposing barely palatable foodstuffs into vibrant, surprising feasts.
|20 Bits Of Corporate Jargon You Just Might Embrace|
Corporate communicators spend countless hours dealing with jargon.
We delete it. We replace it. We enforce style guide rules related to it. We argue about it. Managing jargon is a staple in many careers.
|3 Social Media Lessons from 'Orange is the New Black'|
This month, I, like most Netflix account holders, binge-watched the latest season of "Orange is the New Black."
I am a new fan of the show, but after seeing all of the posts and excitement on social media about it, I was inspired to start watching.
After watching the show and following it on Facebook and Twitter...
|4 PR Lessons from 'Modern Family'|
With a cast of hilarious characters and creative, comedic scenarios, it is no surprise that the television show "Modern Family" has become a favorite of many TV viewers.
Amid the laughs and Cameron’s outrageous costume changes, the characters deliver important life lessons which public relations professionals...