|Original articles from PR Daily.|
|4 Ways to Keep Your Media Relations Skills Sharp|
Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
|4 Ways to Boost Your PR Campaign With Influencers|
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
|4 Unique Ways to Reinvigorate Your Writing|
Writers, especially, are prone to patches of parched productivity. If you’re feeling low, deflated or stuck in thick muck, don’t beat yourself up—and don’t just try to power through.
|3 Best Ways to Use Cold Emails to Land Media Coverage|
Spraying out a generic pitch to dozens of journalists will garner you little attention—except maybe exile to the ‘blocked sender’ dungeon. Try these approaches instead.
|4 Things Writers Should Not Stress Over |
The more you fret and obsess over some details, the more likely you are to kill the very qualities a writer needs most: confidence and creativity.
|How (and When) To Follow Up Your Media Pitch|
A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts.
|10 Metrics to Measure Your Pitch Results|
How do PR pros know if their efforts are producing the desired results? Here are the metrics to use.
|5 Common PR Interview Questions|
You probably won’t be asked about your spirit animal. Instead, think about how to answer these interview staples—and do ample research.
|3 Ways to Focus Your Media Pitch|
If you want your PR efforts to be effective, you must approach media relations as an ongoing process.
|Writing Tactics to Amp Up Your Productivity|
You want your latest writing project to move faster. Many great writers have felt the same way. Don’t worry, it’s fixable.
|5 Enduring Functions of PR |
Even amid turbulent, rapid pace of change, these PR essentials remain unchanged.
|5 Essentials of an Effective PR Plan|
Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program.
|Snapchat's PR Firm Sues Influencer|
Companies pay big money for endorsements from celebrities and influential names. This one failed to deliver.
|10 Frightening PR Monsters|
As Halloween draws near, scary movies and haunted houses abound—but the scariest creatures can reside in your office.
|7 Can't-Miss Marketing Podcasts|
Marketing is among the most volatile industries, making it hard to stay current. Podcasts to the rescue.
|How Content Marketing Builds Trust |
Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses.
|How Often Should You Post New Blog Entries? |
Should you post short, topical posts at a high frequency? Or is it better to post in-depth posts with only the most highly-targeted information less frequently?
|5 Things New PR Pros Need to Learn|
The transition from college student to career professional can be both intimidating and exciting.
|Avoid These 10 Common Rebranding Mistakes|
Rebranding can be tricky. Do it well, and you set your brand up for success. Do it poorly, and you become a punchline.
|Bud Light Also Won After Browns Defeated Jets |
The brewer installed locked fridges full of Bud Light around the city that would open after the Browns won—providing free beer to exultant fans.
|4 Tips to Write With More Purpose|
When you’re under deadline pressure, it’s tempting to fill the page with uninspired, cheap ingredients. Sloppy work does a disservice to your readers.
|12 Tips to Improve Your SEO|
If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial.
|6 Stock Photo Mistakes Marketers Should Avoid|
Not every photo is worth a thousand words—and some can do serious damage to your marketing campaign.
|7 PR Lessons From 'The Big Bang Theory'|
Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds.
|3 Steps To Launch an Influencer Campaign|
Are social media influencers part of your brand strategy? Maybe they should be. Influencers are specialists who have established credibility in particular niches.
|7 Aretha Franklin Quotes to Inspire Comms Pros|
"It's the rough side of the mountain that's the easiest to climb; the smooth side doesn't have anything for you to hang on to"
|4 Tips For Building Effective Focus Groups|
Whether you’re building a new marketing campaign or rebranding your business, a robust discovery process is an essential first step.
|Proofreading Steps Every Writer Should Follow |
Proofreading is the last line of defense for quality control in print and online publishing. Be sure to conduct a thorough proofread of all documents before they go live, using these guidelines.
|Why Content Marketers Should Be Active on Social Media|
Whether you’re stuck figuring out what to say, how to say it or where to post it, the ins and outs of social media can be overwhelming.
|3 Musts for Search Engine Marketing|
Offering valuable content and an outstanding website are crucial to PR and marketing efforts, but so are strategies that get consumers to click.
|5 Rules for Pitching Content to Editors|
Before you can start building relationships with editors at your favorite online publications, it’s important to learn how to pitch your content—and yourself.
|5 Tips to Ignite Content Creativity|
Everyone gets stuck. Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas.
|How to Craft Compelling Instagram & Snapchat Stories|
It’s not for everyone, but Snapchat and Instagram Stories can delight your audience and help you reach younger readers.
|How Technology Buzzwords Affect Your Brand|
Buzzwords and jargon can quickly permeate new and rapidly growing sectors—invariably creating confusion and sending the unintentional message that it’s just an empty and fleeting fad.
|Making the Most of Your Brand's Facebook Reviews|
Facebook’s algorithm for displaying reviews can irk even the most savvy communicator.
|How to Get Media Coverage When You Don't Have News|
If you’ve got no news to pitch to journalists, create some. Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget.
|6 Resources to Inspire Content|
Marketers are under pressure to come up with new and interesting content on a regular basis. Where can a content creator to turn for inspiration?
|Why You Should Get a Social Media Certification|
Résumés that have Google AdWords, Facebook Blueprint, Hootsuite Academy, etc are much more likely to make the first cut for hiring managers.
|8 Tips For Writing Clear, Compelling Headlines|
The headline is the most important element of your content. You can write the best post of your life, but if the headline is boring and bland, it may never get read.
|Why and How to Send Effective Press Releases |
The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy.
|How Country Time is Helping Kids' Lemonade Stands|
The campaign, created by Leo Burnett, is an effective marketing move. Country Time has already grabbed headlines and social media buzz over its announcement.
|Study: Cyberloafing May Be a Good Thing at Work?|
The study weighs whether cyberloafing is an acceptable “boredom coping mechanism” rather than an egregious “counterproductive work behavior.”
|9 Social Media Updates PR Pros Should Know|
If you’re keeping up with social media news, you know there are a lot of things happening. Facebook, Instagram & Snapchat are all rolling out updates.
|How to Use Facebook's Custom Audience Tool|
If your business has been affected by recent changes, all is not lost—there are ways you can continue to engage your audience with Facebook’s Custom Audiences tool.
|6 Reasons to Pay For Your Brand's Search Terms|
As a marketer in charge of paid search, you’ve probably been asked (or asked yourself), “Why are we bidding on our own brand terms?”
|Brand Managers, Avoid These 5 Twitter Mistakes|
Your business probably already has a Twitter account, and your feed should be a picture-perfect representation of your company’s desired image.
|How to Correctly Use Parentheses and Brackets|
Parentheses and brackets set off portions of text from the whole for various purposes.
|Wacky Limited-Edition Products For the Royal Wedding|
As the wedding for Prince Harry and Meghan Markle has approached, many brand managers are celebrating.
|5 Icebreakers to Open a Speech|
The beginning of a speech is no different from the beginning of a book, song or movie: It has to capture the attention of the audience fast.
|6 Tips For Better Strategy Sessions|
Brainstorming is often a meandering exercise that ends up wasting time. But that’s not to say group strategy sessions aren’t crucial.
|6 Presentation Tips for Shy Speakers|
Public speaking can be terrifying, especially if you are a shy person.
However, being that shouldn’t stop you from becoming an outstanding presenter.
|18 Ways to Write Better Business Copy|
It’s tough to differentiate between a wise investment and a wasteful rabbit hole, but one thing you should *not* skimp on is writing.
|Advice for New PR Graduates |
The scramble of finding a job combined with the sadness of leaving friends can be overwhelming, but life doesn’t end when the dean of your school hands you a diploma.
|How Content Marketers Can Engage With Quizzes|
The main goal of quizzes in content marketing is to increase the conversion rate on your website.
|Writers: Stop Relying on Grammar Checkers|
Proofreading software and grammar checkers—those blessed gifts from above that highlight embarrassing errors and silly mistakes—are wonderful aids, but they are far from comprehensive.
|9 Things to Never Say in a Presentation|
You’ve probably heard someone say “excuse me if I seem nervous”, “I haven’t had a lot of time to prepare” or “you probably can’t read this” as they take you through slides. That's for starters.
|What Google's 'Core Algorithm Changes' Mean for Your Website|
Google recently released a tweet mentioning “broad core algorithm changes,” which are relatively rare.
|3 Roles Every Social Media Team Must Have |
With the introduction of better analytics for live content capabilities, among other changes, there are some new social media roles that companies should fill.
|Writing PR Copy That Journalists Love|
PR is more than media relations, but gaining press coverage comprises a large part of many communicators’ daily responsibilities.
|7 Reasons Organic Social Media is Still Essential|
While there are ways to continue to stay relevant on the platform, is organic or unpaid social media still worth the time and resources?
|8 Crisis Myths You Should Ignore|
A lot has been written about crisis communications. Type the phrase into Google, and it returns more than 16 million results.
|10 Enduring Truths About Social Media|
Much has changed since the early days of Facebook—and some platforms have vanished altogether from the online ecosystem—yet some things have stayed the same.
|Getting More From the Creative Brief Process|
Creative briefs that lack rigor and clear objectives are the earliest warning sign of a doomed client-agency relationship.
|5 Types of Tools For Freelance PR Pros|
With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig.
|4 Tips For Editing Social Media Posts|
Poor editing can sink your business. Sloppy writing signals to prospects that you’re lazy, incompetent or careless—and perhaps all three.
|4 Crisis PR Lessons From Martin Shkreli|
Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison.
|4 Twitter Strategies That No Longer Work|
Twitter has never had great numbers. Marketers know that Twitter's main advantages are more about quality than quantity.
|Essential Roles for Every Content Marketing Team|
When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team.
|Creating a Unique Voice on Social Media|
There’s no other organization just like yours, so make sure it sounds like it.
|9 PR Lessons From 2018’s Best Picture Oscar Nominees|
The films nominated this year tell a wide range of stories: young adults coming of age, commentary on race and power, a retelling of historical events and even a love story between a mute woman and a fish-man.
|Essential Digital Techniques for Marketers|
Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continually swipe left in search of something better.
|How to Break 4 Bad Writing Habits|
Neuroscientists and psychologists tell us the best way to break a bad habit is to replace it with a new, better habit.
|Maintaining a Healthy Lifestyle as a Writer|
Writers often spend all day hunched over a computer, forgoing fresh air and healthy meals. That’s a recipe for disaster.
|5 Social Media Ideas for Non-Profits|
Even small not-for-profit organizations can effectively promote their message through social media.
|3 Branding Lessons from Lucky Charms' Unicorn and Others|
If the fervor over Starbucks’ Unicorn Frappuccino was any indication, people love these mythical creatures. General Mills is capitalizing on that love by adding the fictional animal in sugar form.
|7 Ideas for Effective Social Media Posts|
Keeping your following involved is a great way to build a community of fans for your brand. Here are some of the proven, time-tested social media ideas that can help build engagement.
|6 Ways to Use Interactive Content to Improve Engagement|
Users are getting sick of force-fed content. Consumers want to feel that they’re an active and willing part of the experience; otherwise, they might feel manipulated or ignored.
|8 Keys to Reaching Gen Z on Social Media|
Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age.
|3 Alternatives to PowerPoint Presentations|
Face it guys, PowerPoint is boring. It’s the default mode of presenting, and it’s understandable why: It’s easy, familiar, cheap and you can store it on a USB key.
|9 Tips for Writing Press Release Headlines|
Crafting a good headline can be a real struggle. Creating a world-class headline can feel impossible. Let these pros help you.
|Are Press Releases Still Necessary? |
In the age of digital media where most news is gathered from the internet, can it be easy to assume that distributing your company’s news via social media alone is adequate?
|Instagram Opens Post Scheduling to Brands |
Social media pros and brand managers, rejoice: Now you can schedule branded Instagram posts. (But not from inside the app)
|11 Ways to Amplify Social Media Engagement|
The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line. However, persuading consumers to interact with your social media posts isn’t always easy.
|This is the Best Dictionary for Word Lovers|
The Chambers Dictionary is described as the “most useful and diverting single-volume word-hoard available.”
|How to Make Your Strategy Sessions More Useful|
Strategic planning can seem like a waste of time and energy, probably because we’ve learned that "strategic planning" is where great ideas go to die.
|7 Deadly Media Relations Sins|
These bad behaviors can get your pitch thrown in the garbage, make you the subject of a #PRFail tweet and ensure that you don’t see your story—or client’s name—in a headline.
|Fake News and the Ugly Rise of Sponsored Content|
Corporate communicators are to blame for the fake news epidemic.
That’s surprising, perhaps, coming from a communications pro. Yet I wonder whether “communications pro” will be a job title if we continue down the path we started nearly 100 years ago.
|How to Tailor Your Videos for Different Social Platforms|
Video is far more than just the latest social media buzz or digital trend. From 360 video to live streaming, social media platforms have embraced digital video in all its forms and there’s a simple reason for this: Users love video.
|5 Common Linguistic Missteps|
Words can be misused in a variety of ways, as illustrated in the following examples, each followed by an explanatory discussion and a revision.
|6 Ways to Wow Your Media Contacts|
A good media relations campaign involves reaching out to those inundated with pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible.
|3 Simple Rules for Telling Compelling Brand Stories|
We have an inherent need to talk about what happens in our life. The same goes for a brand. A brand must tell a story.
|What PR Pros Can Take Away from 2017|
2017 was a whirlwind—never a dull moment. Here, at the beginning of the new year, it’s time to stop to reflect on what PR pros have learned—and what they have yet to figure out.
|A Holiday Wish List For PR Pros|
It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry.
|The 10 Types of PR Pros Based on Star Wars Characters|
In honor of the franchise—and to celebrate the Force—here are 10 types of PR pros, explained using “Star Wars” characters.
|15 Sources for Social Media Tips and Advice|
There’s no shortage of blogs and websites that offer social media guidance, but which ones are worth following?
|5 PR Lessons from Disney’s ‘Coco'|
“Coco” should be required viewing for any professional communicator looking to engage the U.S. Hispanic population. It masterfully pulls back the curtain on the Latino family dynamics.
|Tactics For Coping with Horrible Editors|
You’ll want to minimize contact with toxic personalities, as I ultimately did with my difficult boss. Steer clear of their tsunami of negativity, and talk to them as little as possible.
|3 Ways to Revitalize Your Instagram Feed|
Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you.
|How and Why to Make Your Blog Interactive|
Imagine a blog post that is just pages and pages of text. Would you voluntarily read that blog post till the very end? Not likely.
|5 Ways Social Media Has Reshaped PR|
While social media has touched just about every industry under the sun in some capacity, it has had a huge impact on the PR industry.
|4 Guiding Questions for Reaching Millennials|
Marketers have a millennial problem. According to a study by the McCarthy Group, 84 percent of millennials don’t like or trust traditional advertisements.
|How To Use Your PR Background at Thanksgiving|
Chock full of over-indulgence, “quality” family time, horrendous travel delays, screaming children and full-contact family brawls, this time of year is intense, exciting, stressful and wonderful all at the same time.
|How To Pick The Perfect Social Media Channel|
Pew Research findings show about 70 percent of all U.S. adults use at least one social media network, and free and paid advertising has matured across all the major social media networks.
|3 Ways Writers Can Find Their Voices|
Finding your writing voice isn’t choosing active or passive voice. Instead, it’s selecting the personality (voice) and mood (tone) which culminate in what you can call your writing style.
|5 Ways To Boost Your SEO Through Content Marketing|
With so much content available on the web, how do you rank high on search engines and make sure your content is read?
|The ABCs of Winning Social Media Followers|
Whether you call it “going viral” or “increasing customer engagement,” some brands just win on social media.
|5 Free Resources to Spice Up Your Content|
Whether you want to get focused, get creative or get to the point, these sites can help you polish and beef up your content. Best of all, they’re free.
|11 Great Writing Apps for Apple Devices|
Finding an outstanding iOS writing app can be challenging. Microsoft Word, arguably the best word processor available, was designed for Windows.
|7 Fantastic Sites with Free Images|
High-quality photos are crucial to successful content marketing and social media strategies. Here are a few fantastic free sources.
|3 Ways to Stop a PR Twitter Catastophe|
Instead of waiting on hold for 30 minutes and praying to speak to an actual person, millennials turn to social media to air grievances.
|Why the 1st Amendment Won't Protect PR Online|
Free speech is a cornerstone of our democracy. However, the First Amendment and social media don’t mix.
|10 Ideas to Beat Writer's Block|
Some days, even when a deadline is looming and the boss is getting restless, motivation is hard to summon. Here are 10 tips to get started.
|3 Alternative Approaches to PR Pitches|
With the right strategy—and a healthy dose of tact and courtesy—PR reps can change a journalist’s mind after an initial rejection.
|10 Essential Social Media Guidelines|
It's vital to understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a solid foundation.
|3 Lessons From McDonald’s Failed ‘Rick and Morty’ Promotion|
The chain said that on Oct. 7, its locations would give out limited-edition packets of its Szechuan Sauce with the purchase of its buttermilk crispy tenders.
|13 Rules to Sharpen Your PR Writing|
PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing.
|3 PR Lessons From ‘Inside Out’|
“Inside Out” is about a girl and her emotions as she experiences life’s triumphs and struggles. The 2015 Pixar release is also loaded with PR lessons.
|4 Tips to Expand Your PR Agency Team|
Your firm relies on a top-notch team to represent each of your clients in their best light. As you take on more accounts, you must also increase your workforce.
|4 Proofreading Tools to Improve Your Content|
Taking the time to edit your articles is an important step in building an audience. You don’t have to hire an editor to get this accomplished.
|20 Key Responsibilities for Today's PR Pros|
Job descriptions generally distill responsibilities and expectations, but PR and communications roles are often difficult to pin down.
|6 Reasons You Should Write a Horrible First Draft|
Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting something—anything—down on paper.
|A Guide to Passive-Aggressive Workplace Communication|
Every workplace has its jargon. Some buzzwords and insider phrases are industry-specific; others are just trendy and spread like germs. These euphemistic phrases that have become ubiquitous in the modern office.
|6 Crisis Lessons From Equifax’s Data-Breach Response|
In a corporate crisis, the first challenge is the precipitating issue (in this case, the breach itself). Here, Equifax failed.
|7 Free Writing Resources|
These free online resources can help you on your productivity journey.
|Why PR Graduates Should Consider Careers in Tech|
Attention PR pros and people new to the industry: Technology startups and established organizations are looking for communicators.
|35 Words PR Pros Often Misspell|
There are plenty of obscure, impossible-to-spell words. These are words used at national spelling bees. However, when was the last time you used “succedaneum” in a press release?
|7 Traits of Compelling (and Useful) Content|
It’s getting harder to get your messaging to stand out, land and resonate. It’s difficult, not impossible.
|5 Common Grammar Pitfalls|
We're all human, so mistakes can certainly occur, especially in this digital age, when it seems our keyboards are moving faster than the news cycles.
|A Back-to-School AP Style Guide|
Whether you’re writing about classes that are already in session or finishing a guest post about academic preparation, AP Stylebook’s recent guidance and updated entries can help your copy make the dean’s list.
|Avoid Email Mistakes With This Checklist|
Proofreading isn’t much fun; however, doing it carefully is critical to accurate and effective email marketing copy.
|6 Stories That Are Not Pitch-Worthy|
In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff.
|5 PR Lessons from Leslie Knope|
For seven seasons, fans watched Leslie Knope shine in NBC’s “Parks and Recreation.” If you wish you could make that kind of difference in your PR agency, there’s good news: You can.
|8 Traits of Pitch-Perfect Clients|
As a PR pro, you have opportunities to work with many types of clients.
There are large enterprise clients, smaller startup clients, nonprofit clients, clients in various industries.
No matter the size or industry, as those of us in public relations know, some clients stand out from the rest.
|3 Ways to Land Media Coverage When You Don’t Have News|
If you’ve got no news to pitch to journalists, create some.
Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget. Nor can they be pulled off overnight; these suggestions are intended as part of a long-term strategy...
|3 Reasons PR is Essential for SMBs|
For the uninitiated, the world of public relations is a foreign land rarely encountered, poorly explained and sorely misunderstood.
|Improve Your Writing With Story Prompts|
Played any writing games lately?
One of my favorites is Storymatic, a game that uses a series of cards to generate story ideas. With each turn, players draw two character cards...
|5 Ways Editors Are Like Chefs|
Master chefs transform humble ingredients like onions, tomatoes and carrots into dazzling culinary creations. All proficient chefs do some version of that, though there is something deliciously satisfying about the notion of repurposing barely palatable foodstuffs into vibrant, surprising feasts.
|20 Bits Of Corporate Jargon You Just Might Embrace|
Corporate communicators spend countless hours dealing with jargon.
We delete it. We replace it. We enforce style guide rules related to it. We argue about it. Managing jargon is a staple in many careers.
|3 Social Media Lessons from 'Orange is the New Black'|
This month, I, like most Netflix account holders, binge-watched the latest season of "Orange is the New Black."
I am a new fan of the show, but after seeing all of the posts and excitement on social media about it, I was inspired to start watching.
After watching the show and following it on Facebook and Twitter...
|6 Resources to Inspire Content|
Marketers are under immense pressure to come up with new and interesting content. Where can a creator to turn for inspiration?
|4 PR Lessons from 'Modern Family'|
With a cast of hilarious characters and creative, comedic scenarios, it is no surprise that the television show "Modern Family" has become a favorite of many TV viewers.
Amid the laughs and Cameron’s outrageous costume changes, the characters deliver important life lessons which public relations professionals...