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Original articles from PR Daily.
 
8 Traits of Pitch-Perfect Clients
As a PR pro, you have opportunities to work with many types of clients. There are large enterprise clients, smaller startup clients, nonprofit clients, clients in various industries. No matter the size or industry, as those of us in public relations know, some clients stand out from the rest.

3 Ways to Land Media Coverage When You Don’t Have News
If you’ve got no news to pitch to journalists, create some. Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget. Nor can they be pulled off overnight; these suggestions are intended as part of a long-term strategy...

3 Reasons PR is Essential for SMBs
For the uninitiated, the world of public relations is a foreign land rarely encountered, poorly explained and sorely misunderstood.

Improve Your Writing With Story Prompts
Played any writing games lately? One of my favorites is Storymatic, a game that uses a series of cards to generate story ideas. With each turn, players draw two character cards...

5 Ways Editors Are Like Chefs
Master chefs transform humble ingredients like onions, tomatoes and carrots into dazzling culinary creations. All proficient chefs do some version of that, though there is something deliciously satisfying about the notion of repurposing barely palatable foodstuffs into vibrant, surprising feasts.

20 Bits Of Corporate Jargon You Just Might Embrace
Corporate communicators spend countless hours dealing with jargon. We delete it. We replace it. We enforce style guide rules related to it. We argue about it. Managing jargon is a staple in many careers.

3 Social Media Lessons from 'Orange is the New Black'
This month, I, like most Netflix account holders, binge-watched the latest season of "Orange is the New Black." I am a new fan of the show, but after seeing all of the posts and excitement on social media about it, I was inspired to start watching. After watching the show and following it on Facebook and Twitter...

4 PR Lessons from 'Modern Family'
With a cast of hilarious characters and creative, comedic scenarios, it is no surprise that the television show "Modern Family" has become a favorite of many TV viewers. Amid the laughs and Cameron’s outrageous costume changes, the characters deliver important life lessons which public relations professionals...

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