|Original articles from PR Week.|
|PR Considerations for Tech Startups|
Getting coverage in mainstream news outlets isn’t as easy as some may think. It’s more than just sending a pitch email to a reporter.
|How to Earn and Keep Social Media Trust|
Consumers are increasingly skeptical of how much to trust social media platforms, and therefore they are engaging less.
|6 Tricks For Teasing a New Product|
Sometimes the fortunes of an organization are directly linked to the successful launch of a new product/service. This can put a lot of pressure on a communications team.
|The Normalization of Cannabis Marketing|
Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.
|The Lessons In Keurig's 'No Win' Situation|
Although other companies also pulled ads from Hannity’s show, it was Keurig that found itself at the center of a boycott campaign that surprised marketing experts in its swiftness and its passion.
|Happy birthday! The #Hashtag Turns 10|
On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day.
|How Royal Caribbean Booked Bonnie Tyler for the Eclipse|
Weber Shandwick proposed the concept to Royal Caribbean a year ago, both parties knew they had to act quickly before another brand snatched up the singer for the first total solar eclipse in 99 years.