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Customer Relationship Management: Now’s the Time to Build Lifelong Connections
July 28th, 2017 by Bulldog Reporter
Customer relationship management (CRM) is entering a new era—with an increasing number of purchasing alternatives and lower-than-ever switching costs, customers will abandon businesses in an instant if they fail to meet their heightened expectations...

4 Massive Trends in PR and Communications Your Brand Needs to be Dominating Right Now
July 27th, 2017 by Meltwater
The marketing world is constantly changing, and the environment we operate in today is entirely different from what we were working in even just two or three years ago. The field of marketing communications doesn’t have quite the same fast, flashy developments that are emerging in many fields of digital marketing. But it’s still evolving at a steady pace...
Consumers Say Brands Must Improve Their Experience—Or Else
July 26th, 2017 by Bulldog Reporter
Brands beware—regardless of your fine quality products and fair prices, today’s consumer will still drop you like a hot rock if you don’t make their shopping experience memorable, or at least pain-free, new CMO Council research finds.
8 Traits of Pitch-Perfect Clients
July 25th, 2017 by PR Daily
As a PR pro, you have opportunities to work with many types of clients. There are large enterprise clients, smaller startup clients, nonprofit clients, clients in various industries. No matter the size or industry, as those of us in public relations know, some clients stand out from the rest.
Authenticity: The New Buzz Word—How to Achieve It
July 24th, 2017 by Bulldog Reporter
The word “authentic” or “authenticity” as it is often used, is today very popular indeed. Everyone wants to be perceived as authentic. Authenticity is attractive. But curiously enough, nobody can really describe why someone comes across as being authentic. Clearly it must be a combination of personality traits. But what? Futurist David Houle, recently wrote a post...
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